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Noticing a brand without noticing a logo is next to impossible. A logo is not only the ambassador but the core identity of a business. People become familiar with a brand when they look at its logo everywhere. However, a logo's success is not ... Continue reading
With the demand for poultry products ever-rising, poultry farming is amongst the most profitable businesses today. It is considered the fastest-growing division of the agricultural sector. Even COVID could not diminish its spirit. From villagers to townspeople, everyone is interested in getting involved ... Continue reading
Logo fonts work as a catalyst in logo creation. Picking the right typography can help share your brand story and strengthen the impact of your logo whenever it comes in the sight of people. But the wrong font selection could work just the opposite. There ... Continue reading
Small businesses need to connect with their audience to increase their base of loyal customers. Therefore, PR is a tool to interact and engage potential customers to build a brand reputation. However, old-fashioned ways of public relations are not going to work these days. ... Continue reading
A CEO is the backbone of a company. They are responsible for taking their companies forward to the path of achieving steady growth. They are the ones whose guidance can rescue companies from the deficit and turn that into profit. But CEOs can perform well ... Continue reading
In the post-pandemic scenario, the world of business has changed in many ways. One of the changes that occurred is in the way businesses are dealing with customer experience. Since most businesses are now being operated online, dealing with customer experience issues has become ... Continue reading
Despite having wonderful business ideas, most startups and solopreneurs end up winding their businesses early. No wonder, their ideas have the potential to grab the attention of the market, however, still fail to flourish. Why does it happen? Because they don’t have the right ... Continue reading
Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
A misconception about startups is that they take a lot of years to finally get started. If you think so, you should get rid of this self-defeating attitude immediately since it is not true. The fact is that a new business can be launched ... Continue reading
After the coronavirus pandemic swept through the world in 2020, we have to consider new realities when it comes to starting a new business. If previously one could only be guided by new technologies and ideas that have become popular in other countries, now it'... Continue reading
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