A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
Today, with most people being health conscious, fitness training has turned into a booming business for those who know how to market it well. But, like all enterprises, your fitness business also has to deal with stiff competition in the market. Consequently, marketing strategies have ... Continue reading
In a highly competitive world of business, the only way to survive and grow is to build your brand. You must create a desirable perception of your business in people’s minds. However, launching your business, products, or services is not going to help establish ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
Cyberthreats are deliberate exploitations of your website’s resources. They can come in a form of a virus, malware, hackers or rootkits. They are especially dangerous for businesses as these are greatly dependent on their computer systems and networks. In this article, you are going ... Continue reading
In the modern competitive world, even artists are under pressure to meet creativity standards and deadlines. This sometimes makes the creative work too tiring and lacking the motivation to go on producing more art pieces. In this webinar transcript, the illustrator and hand lettering expert ... Continue reading
The rise of cognitive computing and big data led to the revolutionary creation of "artificial intelligence". A term that has terrified professionals and human resistance leaders (cue: Terminator) for reasons both extrapolated and fictional. However, the eventual advent of the technology proved to be thankfully ... Continue reading
While email stays the most efficient communication mode for sales professionals, signatures are always known to prove authenticity and show professionalism. With the change in time, the email signature is now also used for other goals like driving conversions and building relationships. Earlier, the email ... Continue reading
Most companies have already shifted their employees to work remotely from home due to the pandemic. But, there are still many companies that are not well-versed in the nuances and intricacies of working remotely. They need to understand the subtleties of building and scaling ... Continue reading
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