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There are many educational institutions in a city. They have to compete hard to get the attention of students to have their names enrolled with the institutions. Here, marketing tactics come to the fore. Education logo design, therefore, becomes a marketing tool for these schools, ... Continue reading
Starting a business is perhaps easy but to run it successfully in today's highly competitive market is too daunting a task. Small businesses specially are overwhelmed by the ever growing size of today's markets and ever increasing number of competitors. But there are ... Continue reading
Interactive content helps businesses improve prospect engagement achieving 50% click rates, over 80% content completion rates and 40% lead form conversions. In fact, interactive content offers umpteen rewards to businesses. And perhaps the best form of interactive content that helps you beat your competitors to ... Continue reading
It is unbelievable how time flies! It's that time of the year again when marketers review what strategies were beneficial for them and start drafting new ones (for the year ahead). It is true that content marketing is the most powerful strategy for drawing ... Continue reading
Instagram is a key social media platform for business promotion. Of all marketing tools at this platform, the use of Instagram hashtags is the most effective for brand awareness and promotion. With this tool, your brand can engage millions of potential customers. But only a ... Continue reading
Small businesses must come out with unique marketing strategies if they want to be ahead of competitors. Although, the conventional ways of marketing a product or service are still relevant but try using them along with new strategies to reach out to the audience. For ... Continue reading
Sending an email without a professional signature is like having a pizza without seasoning. No matter how beautifully you've designed the email body if it lacks the info at the bottom, it's of no use. Remember, leaving a lasting impression on the recipient ... Continue reading
A web banner, also called a banner ad, is a form of online advertising that entails embedding an ad into a web page. It is intended to drive traffic to a site by linking to the advertiser's site. A banner, in most cases, is ... Continue reading
Do you know this feeling when some web page seems OK and there is nothing to complain about, but it just doesn't hook you? Why is that so? Or on the contrary, what are those things that grab our minds and force us to ... Continue reading
Like the file formats such as JPEG and PNG, the GIF files are used to create still images. The only difference is that the GIF file format has a unique feature that allows you to create animated images. And these animated images are widely used ... Continue reading
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