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When British type designer Matthew Carter said, "Type is a beautiful group of letters, not a group of beautiful letters", he was highlighting how typefaces work. He was preaching to the budding designers that types work in context and not individually as letters. How many ... Continue reading

Photography is a booming business. But competition in this field proves to be too tough for many photographers. They end up closing their shops abruptly. As a result, in the U.S, number of photographers have sharply declined from 130,000 in 2002 to 61,... Continue reading

A well-thought-outbranding strategy helps a business grow rapidly in a niche market. In 2024, the need for a meaningful strategy is even more pronounced due to increased competition. There are already established brands in any given market and many new companies also enter ... Continue reading

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There are different signs for knowing you need rebranding in your business. Rebranding is the part and parcel of most businesses. It is necessary if you want to keep your business in shape. Companies that don’t employ rebranding risk slipping away from competition. Overlooking ... Continue reading

Though use of barcodes have become common now, still many businesses have failed to take advantage of this system. For example, reduction of cost is an advantage that business can reap from barcodes. But there are fewer businesses which are actually using the codes for ... Continue reading

Pinterest is one of the most effective visual social media with more than 100 million daily active users. The social channel boasts of over 500 billion Pinterest pins. Surely, this channel is a massive platform that you would not like to slip out of your ... Continue reading

There are umpteen perks of launching your own business - you own your hours, work at your own pace and own your success. But the sad reality a large number of job goers are really hesitant when it comes to leaving their jobs to start their ... Continue reading

Be it banking, shopping or dating, there’s an app available for everything today! Popularity of mobile apps has increased manifolds over the years. In fact, a report by Go-Globe.com reveals that users spend 89% of mobile time using apps. And the numbers ... Continue reading

While business owners agree to the growing importance of content marketing, only few of them are aware of the fact that globalization of content is equally crucial for success of their businesses. You need to design and market your content for the global audience, in ... Continue reading