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Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
The rise of cognitive computing and big data led to the revolutionary creation of "artificial intelligence". A term that has terrified professionals and human resistance leaders (cue: Terminator) for reasons both extrapolated and fictional. However, the eventual advent of the technology proved to be thankfully ... Continue reading
The coronavirus pandemic continues to haunt businesses as people are still hesitant to visit crowded places. With no-one predicting how long the crisis will last, small companies are restructuring their marketing strategies to survive and drive some growth. In this new normal, businesses with ... Continue reading
In today’s competitive world, whether you are a small business owner or new aspiring entrepreneur, you might be looking for proper guidance and inspiration to run your business. We understand that during the period, several questions must pop up in your mind. Like, how ... Continue reading
The coronavirus pandemic has severely damaged the prospects of most small businesses in the hospitality industry. No one can predict how long this crisis will drag, which has only made the business owners cautious about their future. But with the best practices to do the ... Continue reading
Banners are a versatile form of advertising used for business promotion in this modern world. Whether you're following an online or offline marketing strategy, you can advertise your products or services anywhere through a banner. We're living in a digital era where almost ... Continue reading
Content marketing is a marketing approach which is focused on distributing and creating valuable, consistent, and relevant content to retain and attract a clearly defined audience and ultimately drive profitable customer action. There are plenty of tools available in the market to ace your business ... Continue reading
A travel business is easier to start online, but there is a fierce competition to tackle. Many established companies and new entrants are your direct competitors in this field. So, to start an online travel business, you have to cover it's all the vital ... Continue reading
If you’re at the helm of a startup and are looking for everything from tips to successfully launch a social media marketing campaign to inspirational about entrepreneurship, there’s a plethora of such material out there on the Internet. But finding a perfect resource ... Continue reading
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