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Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Facebook has acquired the ProtoGeo Oy, the 2-year-old Helsinki company that makes the Moves App, that can track the distance consumers walk or run and measure the calories burned. A Facebook spokesman said the price for ProtoGeo, which has fewer than 10 employees, ... Continue reading
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