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Smartphones are not mere devices to connect us with our peers and the world. More than that, these modern gadgets help us perform a lot many tasks so easily. Somehow, we are emotionally attached to our smartphones. We, therefore, customize and personalize phone cases in ... Continue reading
Businesses use a variety of means to drive customers’ attention in this modern competitive world. For instance, they are now aggressively using visual art as an effective marketing strategy to boost brand image and growth. Several studies have indicated firm trends towards corporates incorporating artworks ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Fitness is the buzz word for this generation where everyone wishes to keep body and mind healthy to meet the everyday challenges of modern life. A majority of people of all ages are now more health-conscious than they used to be. This has given ... Continue reading
Today, with most people being health conscious, fitness training has turned into a booming business for those who know how to market it well. But, like all enterprises, your fitness business also has to deal with stiff competition in the market. Consequently, marketing strategies have ... Continue reading
In the modern age, people ensure that they are physically fit to cope up with the competitive world on a daily basis. Therefore, a majority of them join a gym or club to exercise regularly. While keeping a check on their fitness level, they like ... Continue reading
YouTube is amongst the big social platforms that engage millions of viewers and followers daily. For marketers, such a massive channel is a boon to take businesses at its peak by targeting relevant audiences efficiently and turning them into loyal customers. Considering that, thousands of ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
Music. Art. Life. Music is the rhythm, art is the passion and life is the subject where all three complement each other. Musicians create a variety of soulful music that becomes part of our lives. But, most musicians do not know how to handle the ... Continue reading
In the modern competitive world, even artists are under pressure to meet creativity standards and deadlines. This sometimes makes the creative work too tiring and lacking the motivation to go on producing more art pieces. In this webinar transcript, the illustrator and hand lettering expert ... Continue reading
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