A few more days and 53rd NFL Super Bowl will be here! Since the beginning of this championship game, a lot of things have changed. In the last 53 years, the game, design and even taste have come a long, long way.
The day is ... Continue reading
What’s in a logo redesign? If you think like that, hang on. There have been many big brands that went under the logo design change. And Zara is one of them.
A few weeks ago ‘Slack’ came up with a logo redesign, then Kate ... Continue reading
The recent logo revamp of Slack — a leading team collaboration tool— has attracted controversy since the time of its launch. The controversy is over its look which seems to be a Nazi Swastika. It’s because of the negative space used in the logo design.
... Continue reading
Usually, the logo of a company is designed at the time of inception. But we all know that companies grow and evolve with time. Mergers and acquisitions take place. New products, services, missions get introduced. Changes are usually to be celebrated as they are the ... Continue reading
Milton Glaser — the renowned graphic designer behind the I❤ NY logo — famously said, “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” But achieving WOW on the first go is no easy feat. A ... Continue reading
Every serious business owner tries hard to sell products or services in a competitive market. But if the perception of an audience about the company is good, doing business becomes a lot easier. Remarkable logo design helps in building a brand image of a business ... Continue reading
Someone has aptly said, “Change is the only constant thing in this world.” And, when it comes to the logo redesigns, companies have many reasons to do so. However, the most common reason is when an existing logo fails to reflect the brand values. Sometimes, ... Continue reading
Logos are the first things that potential customers see on products or services before buying. But an impressive logo design can lure people toward a company’s business, while a badly created logo can build a wrong impression about an enterprise. So, ensure that your ... Continue reading
A logo is meant for a company but should it necessarily show its business? A complete novice designer makes sure that a company business shows up in a logo design. While there is nothing wrong with a logo literally telling about what a company does, ... Continue reading
Business owners need logos that can represent their companies in markets. But many such clients know little about the design. Still, they want to dictate how a logo design should look. They impose their amateurish views on the designer, which often leads to a conflict ... Continue reading
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