There was a time when podcasting was termed for entertainment only. With the time rolling its sleeves and embracing new marketing trends, podcasting has become a new-gen marketing tool for businesses. Even many renowned digital marketers and entrepreneurs call Podcasts - “the essential audio Netflix ... Continue reading
Media plays a powerful role in establishing and perpetuating media norms in your eCommerce business success. Merely putting your products and brand on e-commerce websites is not going to serve the purpose. You can not achieve your sales target if the quality of the ... Continue reading
What’s in a name? A lot! A name has power. A name has integrity. It’s a blueprint of any character, thing, or even a brand. Next time, don’t dwell on Shakespeare’s quote just like that. And, if you're trying to ... Continue reading
What if you have been told, “PPC isn’t just for big brands”. Pay-per-click or PPC is an effective means even for small businesses to drive traffic and compete in a target market. It is an ideal way to advertise as one pays ... Continue reading
One of the renowned marketing icons has quoted, “Brands that ignore social media…..will die”! It’s that simple when successful marketers and entrepreneurs define the importance of social media marketing in today’s competitive digital world. Social media is all about engaging people and ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
Tattoos are amongst the most attractive art forms today. People express their feelings, cultures, and even current issues through this popular art. But, once restricted to engraving on the skin, tattoo designs are steadily being displayed on apparel like t-shirts today. Therefore, in this ... Continue reading
It’s Christmas time! The entire world is waiting to celebrate the festive occasion. But, this is also the time to prepare a list of things that people want to buy and own right away or at some point. Like many others, I also have ... Continue reading
Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading
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