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When you’re first starting your business, every penny counts. You have a lot of choices to make and you need to make them very wisely. Working within a limited budget can be a blessing in disguise, helping you to develop good spending habits for ... Continue reading
Most startups across the globe nowadays are noted for their professionalism, passionate approach to everything, and a high level of energy. Curiosity and exploration seems to be the name of the game for today’s startups. However, the one thing that seems to have been ... Continue reading
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Businesses use varied graphic design tools such as logos, brochures, business cards and web banners etc to market their products or services. All of such designs have significant use of colors to highlight a business message. In fact, color is one of the key elements ... Continue reading
Small companies have to tackle strong competition from established and newly launched businesses. To grab a market share, small businesses chalk out branding strategies. But many of them fail to impress the customers due to the mistakes made in creating an identity for their products ... Continue reading
Businesses do well only when they build a good rapport with customers, hence, the need for businesses to carefully create their brand image. Colors are one of the most powerful elements in creating a brand image of an organization. A judicial use of colors in ... Continue reading
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