Despite having wonderful business ideas, most startups and solopreneurs end up winding their businesses early. No wonder, their ideas have the potential to grab the attention of the market, however, still fail to flourish. Why does it happen? Because they don’t have the right ... Continue reading
Businesses often think of visual marketing when reaching out to the target audience. But the fact is that audio is now steadily moving up on the marketing strategy list. Most individual and corporate brands are spending a lot, therefore, on audio plans. Therefore, the business ... Continue reading
Today, Digital marketing is at the center of marketing, all thanks to the pandemic crisis. However, the physical engagement of customers is becoming increasingly difficult. Converting online visitors into customers is getting way crazier than ever before. Hence, brand creators and marketers should carefully pick ... Continue reading
Competition is the essence of modern marketing. Businesses have to compete hard to keep the customers and explore new opportunities. Therefore, they keep on building a network of people whom they can turn into loyal customers later. But, reaching out to people and exploring a ... Continue reading
A secret to being highly successful in business is adopting the right branding and PR practices. It is all about establishing effective communication with a target audience. But, many businesses just do not follow the best practices to make the branding and PR work for ... Continue reading
There was a time when podcasting was termed for entertainment only. With the time rolling its sleeves and embracing new marketing trends, podcasting has become a new-gen marketing tool for businesses. Even many renowned digital marketers and entrepreneurs call Podcasts - “the essential audio Netflix ... Continue reading
Media plays a powerful role in establishing and perpetuating media norms in your eCommerce business success. Merely putting your products and brand on e-commerce websites is not going to serve the purpose. You can not achieve your sales target if the quality of the ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
Besides visuals, now it’s the audio medium that marketers are adopting aggressively for brand promotion. Podcasting is such a fast-growing medium to educate audiences on different issues and enhance reach amongst target customers. But, it has become highly competitive and requires additional skills ... Continue reading
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