One of the renowned marketing icons has quoted, “Brands that ignore social media…..will die”! It’s that simple when successful marketers and entrepreneurs define the importance of social media marketing in today’s competitive digital world. Social media is all about engaging people and ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
In a highly competitive world of business, the only way to survive and grow is to build your brand. You must create a desirable perception of your business in people’s minds. However, launching your business, products, or services is not going to help establish ... Continue reading
Most companies have already shifted their employees to work remotely from home due to the pandemic. But, there are still many companies that are not well-versed in the nuances and intricacies of working remotely. They need to understand the subtleties of building and scaling ... Continue reading
Modern-day businesses function well when they have a great work culture and environment for every stakeholder. Right from the employees to the middle and higher level of leaders, a company must first ensure a culture of excellence. That is the first and foremost condition ... Continue reading
SEO is a basic and crucial marketing strategy to increase the visibility of a business on the vast jungle of websites. Already, thousands of business owners are competing hard to rank No.1 on SERPs and grab the attention of potential customers online. Your businesses ... Continue reading
During these times of the global pandemic, most professionals feel isolated and have gone out of work. Graphic designers are no exception. But they can generate a good passive income if they know how to explore various means including social media platforms. They must also ... Continue reading
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