Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
Social media marketing is at the top of the marketing agendas of every business today. But, these strategies will be worthless if they don’t deliver maximum return on their investments. Also, marketers and entrepreneurs wish to grow their customer base through consistent engagement. However, ... Continue reading
There was a time when podcasting was termed for entertainment only. With the time rolling its sleeves and embracing new marketing trends, podcasting has become a new-gen marketing tool for businesses. Even many renowned digital marketers and entrepreneurs call Podcasts - “the essential audio Netflix ... Continue reading
Most companies have already shifted their employees to work remotely from home due to the pandemic. But, there are still many companies that are not well-versed in the nuances and intricacies of working remotely. They need to understand the subtleties of building and scaling ... Continue reading
Besides visuals, now it’s the audio medium that marketers are adopting aggressively for brand promotion. Podcasting is such a fast-growing medium to educate audiences on different issues and enhance reach amongst target customers. But, it has become highly competitive and requires additional skills ... Continue reading
Modern-day businesses function well when they have a great work culture and environment for every stakeholder. Right from the employees to the middle and higher level of leaders, a company must first ensure a culture of excellence. That is the first and foremost condition ... Continue reading
Many people leave their regular jobs in haste and start freelancing. As they aren’t well-prepared for it, most of them fail to leave a good impression on their potential clients by their work and services. Consequently, they end up paying a heavy price ... Continue reading
Art has been a medium of expression for humans since prehistoric times. There are archeological pieces of evidence that prove that primitive men also decorated the walls of their homes with icons, figures, and motifs from their everyday life. The best examples are caves at ... Continue reading
There is no dearth of ideas for the best business to start. However, competition is fierce. Successful entrepreneurs are those who take the right approach and have an adaptive mindset. But the way to entrepreneurial success isn't easy. We dived various business articles and ... Continue reading
Blogs have now attained a high status amid various brand promotion strategies. When you explore blogs to enhance market reach, you need to write them well from the readers’ angle. They like to get updated information but it should be user-friendly. So, when writing ... Continue reading
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