A book cover creates the first impression on its potential readers. Therefore, a book cover design is one of the most important aspects of marketing a book. If the cover is not designed well, you will loose sales. So, one must consider a professional book ... Continue reading
An effective marketing strategy to take a business to masses is to increase its brand visibility. Target market and customers like to get a message through visuals. Keeping that in mind, it would be prudent to treat your brochure design as a potent tool to ... Continue reading
Businesses want to make a visual contact with its target customers and markets. A quality logo design is one of the most potent ways to engage people with any business. In the digital era, logos are being designed in a different way to address the ... Continue reading
Retail Packaging Design has been a staunch ally of marketing. Though it is a part of the branding and operations it has a significant influence on the brand positioning and sales of the products as well. The creative packaging design is as important as the ... Continue reading
No matter in which industry you are in, Design is everywhere you look including food packaging. Packaging is very important in captivating the eyes of people and to create a positive and memorable brand especially in the field of food, attractive food packaging promotes craving. ... Continue reading
A logo redesign becomes essential for global brands sometimes to reflect new developments and brand message. Many global companies recreate their logos by tweaking some elements here and there. Redesigned Dropbox logo is also one such logo that has caught the attention of the design ... Continue reading
Businesses need logos to identify their products or services amongst customers. That is not the sole use of logos. A thoughtfully created business logo design has the potential to enhance its reach in a niche market and target customers .In fact, a logo can even ... Continue reading
Restaurants, pubs, and other such outlets are attractions for people to spend their time with family and friends. Here, having a unique menu design plays an important role in helping you attract and serve your audience in a better way.
One of the main component ... Continue reading
Businesses must hold a nice and unique logo that can communicate with target audience. A logo works for businesses in many ways. But it's design must be memorable and remarkable to draw the attention of people instantly. Only such a logo design can help ... Continue reading
Typography is one of the key design elements. If used strategically, a typeface can add some personality to the design. Experienced designers use typefaces to bring robustness, softness, humor and such character to a logo design as per the clients’ design requirements. Wise use of ... Continue reading
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