Several times, design mistakes crop up in marketing materials but there are ways to avoid them by following a few simple rules. This is particularly true when designing documents like case studies that are visual representations of what your business can do for customers. A ... Continue reading
The ever-growing technological advancement has transformed our lives, so is the way we communicate. Emails, eCards, eVites have replaced the most popular traditional way of communication, i.e., letters. Although the advent of the Internet and technology has deprived us of letters' charm, they ... Continue reading
It is believed that designers are creative beings who always float in the colors of their imagination. No wonder, they do. Sometimes even that gets boring for them especially if they are spending hours and hours to achieve their dream goals. It is true, creating ... Continue reading
With the ever advancement of technology, human life is changing significantly—the way we communicate, shop, and almost every aspect of our everyday lives has changed to a large scale. Easy access to the Internet has fuelled this transformation. We can experience everything happening digitally. ... Continue reading
What if you have been told, “PPC isn’t just for big brands”. Pay-per-click or PPC is an effective means even for small businesses to drive traffic and compete in a target market. It is an ideal way to advertise as one pays ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading
The user experience of any website is one of the most crucial factors in determining the business’ profits. According to Forrester’s report, every 1$ invested in UX yields an ROI of $100. This means that UX is definitely an area worth investing in, and ... Continue reading
Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
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