Search results for: brand identity

If you own a business, you are likely familiar with creating brand guidelines. These guidelines ensure brand consistency across all media, including logos, fonts, colors, and taglines. The guidelines also help maintain your brand’s tone of voice and personality traits. Brand guidelines are crucial ... Continue reading

Many brands around the world have been using Instagram to expand their audience. With around 2.5 billion monthly active users, Instagram's growth may provide unique possibilities to attract people who are likely to become your clients. It is up to you how you ... Continue reading

Did you launch your brand a few years back and now realize that it failed to meet your expectations? Then, you must relook at the brand and identify the areas where you are lacking and how you can fix the issues. For that, you must ... Continue reading

YouTube is one of the biggest social media platforms for businesses to promote brands and reach out to their target audiences. Millions of businesses of all scales have dedicated channels on YouTube for introducing products/services and educating audiences on different aspects of their businesses. ... Continue reading

When the COVID-19 pandemic hit the world, many businesses found themselves in a tough spot. Not only had they faced a challenging situation, but they also had to communicate quickly and clearly with their customers, providing them with important updates related to their business, ... Continue reading

Logos have always been an essential part of any brand-building exercise. Besides being an omnipresent visual of a company, a professionally drawn logo helps drive customers in many ways. Considering that, the next evolutionary stage of logos known as animated logos has already become ... Continue reading

Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading

A secret to being highly successful in business is adopting the right branding and PR practices. It is all about establishing effective communication with a target audience. But, many businesses just do not follow the best practices to make the branding and PR work for ... Continue reading

A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading

Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading