What’s in a name? A lot! A name has power. A name has integrity. It’s a blueprint of any character, thing, or even a brand. Next time, don’t dwell on Shakespeare’s quote just like that. And, if you're trying to ... Continue reading
Calligraphy is one of the most cherished forms of the art of letter writing, which many ancient cultures have been following. Today, faux calligraphy is being practiced in a variety of ways. While doing calligraphy on paper is common, practicing this art on a wooden ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
In the modern competitive world, even artists are under pressure to meet creativity standards and deadlines. This sometimes makes the creative work too tiring and lacking the motivation to go on producing more art pieces. In this webinar transcript, the illustrator and hand lettering expert ... Continue reading
The world is full of colors. We simply cannot ignore the importance of them in our daily life. The impact of colors is such that they influence our buying decisions as well. It is because colors have a psychological effect on all of us. Now, ... Continue reading
Today, Instagram is one of the most powerful online platforms to promote products and skills. It’s variant features have made it the finely curated destination for beautiful images, videos and visual content. Such a refined platform has even urged designers and artists to make ... Continue reading
Illustrations are now increasingly being used in promoting brands. Many brands have resorted in recreating their visual identities through illustration to catch the audience’s attention. Many illustration trends, therefore, have emerged in recent years to make brands and stories stand out. But some of ... Continue reading
Graphic designers love to play with fonts as these elements are crucial to give personality to a design. A strategic choice of typography helps convey a brand message to the target audience and build a memorable visual identity. To achieve that aim, designers work with ... Continue reading
Graphic designers create impressive and unique visuals such as logos, business cards, websites, brochures, and many more. These crucial visuals play a key role in promoting a brand and establishing its identity. But only a few designers stand out due to their exceptional understanding of ... Continue reading
Hundreds of records get lined up in a music shop for sale. So, how is your music going to get the attention of music lovers and buyers? While ultimately the quality of music that attracts the fans but, initially, the design of your album cover ... Continue reading
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