Despite having wonderful business ideas, most startups and solopreneurs end up winding their businesses early. No wonder, their ideas have the potential to grab the attention of the market, however, still fail to flourish. Why does it happen? Because they don’t have the right ... Continue reading
Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
A misconception about startups is that they take a lot of years to finally get started. If you think so, you should get rid of this self-defeating attitude immediately since it is not true. The fact is that a new business can be launched ... Continue reading
Businesses often think of visual marketing when reaching out to the target audience. But the fact is that audio is now steadily moving up on the marketing strategy list. Most individual and corporate brands are spending a lot, therefore, on audio plans. Therefore, the business ... Continue reading
No matter the industry or niche, you don't need an introduction to just how competitive the modern business landscape is. Today, getting your customers to pay attention to what you have to say or offer is an uphill battle, to say the least. You ... Continue reading
One major condition to the sustained growth of a business is how to convert leads into paid customers. To make sure of the conversion, businesses need to consistently review their marketing strategies. While doing so, sales funnel optimization is the central concern of marketers. They ... Continue reading
Clients are the ones who need a lot of convincing about work being fruitful for their business. They do not approve of work such as a logo or packaging design, etc. if they have doubts about its ability to engage a target audience. And, for ... Continue reading
Online services are taking charge over traditional offline services recently because of the successful integration of online services. People have started admiring the online services as it is very convenient and comfortable. Whether you want to order food or buy a hot dress, getting service ... Continue reading
Despite the COVID-19 pandemic wreaking havoc on businesses and the global economy, the eCommerce market is thriving. Every business, small or large, strongly feels the need for an eCommerce website to improve visibility, reach and survive. A thoughtfully designed, responsive website has become an ... Continue reading
Businesses thrive only because of loyal customers. Only a solid customer base of a business can help it grow steadily and expand its market share. But, it all starts with building a close relationship with people through a variety of channels, both online and offline. ... Continue reading
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