Pepsi, a household name for over a century, has announced an exciting new change. After a hiatus of 14 years, ‘globe’ — the iconic Pepsi logo has transformed alongside a new visual identity system. With an eye towards the future, the new look represents the brand’s next chapter. The Pepsi new logo is set to debut in North America in the autumn of 2023 in a ceremony organized to celebrate the 125th anniversary of the company. The global rollout will be in 2024, promising to refresh the iconic brand’s image while staying relevant in the ever-evolving marketplace.
The new identity will be applied to all physical and digital touchpoints, including packaging, furnishings, clothing, and restaurants, to capture Pepsi’s unabashed and enjoyable qualities. The new logo also reflects Pepsi’s commitment to environmentally friendly packaging since all 20-ounce bottles of Pepsi in the US, including Pepsi Zero Sugar, will be made entirely of recycled PET by 2022.
Pepsi has consistently innovated, launching new products and broadening its market reach. Being one of the most recognizable and well-liked soft drinks in the world today, the brand is now well-known globally.
In the beverage business, Pepsi has a long history that dates back to 1898, when Caleb Bradham, a pharmacist from New Bern, North Carolina, unveiled a brand-new carbonated soft drink under the name “Brad’s Drink.” The beverage, produced from a combination of kola nuts, vanilla, and other ingredients, became popular with customers right once.
Why the new Pepsi logo?
Pepsi is known for recreating its brand identity when necessary to convey a message to the new generation of consumers. Mauro Porcini, chief design officer of PepsiCo, said the company wanted the logo to reflect “great energy, confidence, and boldness.” But this time, several reasons were behind the redesign.
Here Are Some Reasons For Redesigning of Pepsi Logo
01. Returning To The Heritage
A survey revealed that customers preferred Pepsi logos from the ’70s and ’80s. There is a Pepsi logo history of recreating the design to reflect the changing times. This time, however, the company considered returning to its heritage and aligning the logo design with its classic heritage.
Pepsi’s chief marketing officer, Todd Kaplan, said, “There was this implicit connection that we thought was not out there today. …The challenge was: How can we take something that was part of our heritage and our past and project it to the present and the future?”
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02. Complying With The Digital Environment
Pepsi has updated its design to include movement and animation to accomplish this in an increasingly digital environment. This makes it more adaptable to moving between physical and digital areas, from retail shelves to the metaverse.
03. Engaging New Generation Fans
Additionally, this redesign enables more adaptability to engage fans wherever they go to eat, buy, work, and play. It also allows smooth and innovative collaborations with partners and retailers.
Senior vice president and chief design officer at Pepsi, Mauro Porcini, remarked that the company has continuously reinvented itself over 125 years to be relevant in pop culture and people’s lives.
The new brand identity adds modern components to connect present and future generations with Pepsi’s legacy.
According to Todd Kaplan, Pepsi is constantly evolving to fit the needs of consumers. It will assist individuals in discovering fresh approaches to indulge in their passions shamelessly. The brand’s new visual system brilliantly highlights the Pepsi brand’s illustrious history while making essential advancements in the digital sphere.
Logo Part of New Marketing Campaign
The rebranding effort extends beyond the new logo. To coincide with unveiling the new visual identity, Pepsi is also launching a brand-new international marketing campaign. The “Fizz to Life” advertising campaign honors the brand’s past while showcasing its dedication to innovation and diversity.
The “Fizz to Life” campaign will consist of several TV commercials, print ads, and social media posts highlighting the brand’s recognizable beverage and its capacity to unite people. The campaign will also include limited-edition goods, including a unique Pepsi can design honoring the company’s heritage.
Pepsi’s rebranding initiative is a positive step for the company and its supporters. Pepsi is demonstrating its dedication to innovation and its capacity to adjust to the shifting needs of its customers by adopting a more contemporary and streamlined visual identity.
Greg Lyons, chief marketing officer at PepsiCo, claims that the brand’s new logo marks a bold new approach, reflecting its emphasis on innovation and its dedication to serving the changing requirements of its customers. Lyons said the new design “reflects our dedication to being a dynamic, inventive, and forward-thinking firm.”
Per contemporary visual communication trends, the design resembles a badge that can be worn or put on equipment, claims Mauro Porcini, senior vice president and chief design officer of Pepsi.
The logo is appropriate for the digital age and could open up new possibilities for licensing in the music and sports industries.
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Design Elements of The New Pepsi Logo
The revised design incorporates several essential components, including the Pepsi globe and wordmark combined to blend in with different environments and highlight the brand’s distinctive character.
In addition, the new can silhouette stands out visually and conveys to consumers that the brand is one they can all afford.
The Pepsi pulse animated the design, representing the “ripple, pop, and fizz” of Pepsi-Cola.
Typeface
The word “Pepsi” is written in lowercase letters and positioned inside a circle in the new logo, which has a more streamlined and contemporary appearance.
The new Pepsi logo will have ‘PEPSI’ in bold and is placed at the center in a black-bordered circle with red, white, and blue stripes. It contrasts the current logo with ‘Pepsi’ in a leaner font with muted colors.
The distinctive typeface reflects Pepsi’s daring attitude and is contemporary and confident.
Globe Icon
The circular form represents openness and unity, showing Pepsi’s dedication to fostering goodwill among people through its offerings.
Both consumers and industry professionals have praised the new logo, with many hailing Pepsi for its bold and creative approach to rebranding. Some have even referred to the new emblem as a “game-changer” that would help the company establish its position.
Color
The new logo also uses a new shade of blue that is more vivid and dazzling than the one the corporation previously used. Pepsi logo’s new color palette adds electric blue and black, giving the traditional Pepsi color scheme contrast, vibrancy, and a modern edge.
The Pepsi Zero Sugar cans will now have a richer electric blue and black color, which will be used throughout the brand’s complete portfolio to give it a more modern feel, according to a press release from the firm.
The new logo may be used for lively animations in movies and online, in addition to being appropriate for usage on delivery trucks, hats, and other items.
So, these are the changes and the reasons behind them for redesigning the Pepsi logo. It will be interesting to see how the business leverages its new logo and marketing effort to engage customers and stay on the cutting edge in the cutthroat beverage market as it develops and grows. Yet, one thing is sure: Pepsi’s dedication to modernizing its brand and uniting people through its products is more outstanding than ever.
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Wrapping Up
Pepsi has redesigned its logo after over a decade to reflect the changing digital environment. The new logo has the company name in lowercase letters positioned in the center. The color used in the logo is a new shade of blue that looks vivid and dazzling. But the globe icon remains almost the same as the old design. The new logo reflects the digital era and represents the new-age beverage customers.
