Last updated on March 24th, 2025
Horticulture businesses use custom promotional products as part of their aggressive marketing tactics. Businesses make their horticulture products visible by gifting away some useful items to people randomly or to clients. Such items have proven their worth in driving customer attention and winning their loyalty.
Be it farmers, suppliers, or small-scale horticulture brands, knowing the right marketing strategies using promotional products is key to success. But before we discuss further how promotional products help your horticulture business grow, let’s shed some light on horticulture and promotional products first.
What is horticulture?
Horticulture refers to the section of agriculture in which garden crops such as ornamental plants, fruits, and vegetables are grown scientifically, artistically, and technically. In simple words, horticulture focuses on cultivating small but controlled – scale plants for various purposes.
What are promotional products?
Promotional products are those products that businesses use as giveaways to attract customers or reward them for their brand loyalty. These products usually have the company’s logo and business name to boost brand recognition. When recipients use these products in their day-to-day lives, they recall the brand, and hence, a link is established between them and the business.
For horticulture business, the promotional products range from eco-friendly tote bags to watering tools, gardening tools, watering cans, pots, and more.
Significance of promotional products in horticulture
Promotional products are part of marketers strategies to bring more customers to a business and help it grow steadily. Small to big horticulture businesses explore the potential of the giveaways to drive customers’ attention. So, these products are much more than just freebies.
Here are the key reasons to use promotional products as a marketing strategy for the steady growth of your horticulture business:
Make your horticulture brand visible
The success of your business depends on how frequently customers see it across different platforms. By distributing some freebies related to horticulture, you make your brand’s logo visible to the recipients.
As you give away the products, the recipients appreciate the gesture and want to learn more about your horticulture business. When they use the products with your logo design, it helps them notice your business more often.
For instance, when you give away some horticulture items by the side of an event, people can quickly notice your brand. Similarly, as your workers move around and travel wearing your uniform, that measure makes your brand even more visible locally.
Drive new customers to your business
Promotional horticulture products when given to the target audience, work as a magnet to attract them. They recall your business, explore your website, purchase products, and become your regular customers.
It’s always helpful to provide them practical horticulture giveaways like gardening tools. It simplifies their activity, keeping your business in their mind.
Foster customer loyalty
Building a solid customer base is fundamental to the rapid growth of your horticulture business. Loyal customers are those people who repeatedly come to your business to buy horticulture products. Your business will thrive on such repeat buyers.
One of the time-tested ways to convert people into loyal customers is to lure them with promotional products related to your specific horticulture business. Customers usually like a brand that appeases them with gifts.
Whether you give them custom tote bags or any other horticulture promotional products, it wins their loyalty. They convert from being just visitors to customers.
Market your brand without spending much
Marketing is often a costly exercise for small businesses, especially those that are starting new. But reaching out to potential customers with promotional items is much more affordable.
Horticulture promotional items like bags, tools, pots, liquid fertilizers, etc. cost less when bought in bulk. You can buy in bulk and distribute them among customers to promote your brand.
How to choose the promotional products for your horticulture business
Now that you know the key advantages of promotional products, here is how to choose the right ones. Follow these tips for easy selection.
Know your campaign goal
Before you jump on the selecting spree, find out your horticulture brand’s marketing goals. What you want to achieve — boost brand recognition, improve referrals, or build a strong subscriber base?
Once you find the answer to these questions, it becomeseasier choose the right promotional products.
Set a budget
Ensure you have set a budget for buying horticultural promotional items. When you set a budget, it becomes easier to find products in the same range.
Though there is no ideal budget, consider your existing financial situation. Think of your marketing goals as well while setting the budget.
Know your audience
Buy horticulture products considering your target audience. Find out the age, gender, education, and along with other details. Keep their hobbies, career, and finances in mind to entice them.
For examples, those who are hobbyist and love to do gardening in their spare time would love a DIY plant kit.
Choose useful and long-lasting products
While choosing promotional items for distribution, pick useful items. But ensure those products remain with the users for many more months, if not years. That will ascertain that the recipients see your logo on the products for months.
For example, give away t-shirts that will be with the recipient for many months. A custom t-shirt with your logo will be a perfect choice to promote your horticulture business.
Pick something unique
Your horticulture promotional gifts should be such that people find them not only useful but unique as well. For instance, eco-friendly promotional items stand out since people are concerned about their environment.
Self-watering planters, watering can planters, and even recyclable coffee cups, yard signs, and recyclable pens are unique gifts.
Promotional products for your horticulture business
While shopping for promotional items to please your target audience, here are some of the products you can rely on:
Custom Workwear
Custom workwear makes impressive promotional products for more visibility of a brand. You can create custom workwear for employees under a promotional campaign to advertise your horticulture brand. Design personalized workwear like jackets or t-shirts with your company logo.
Custom tote bags
People like to have tote bags as they are convenient for carrying items while shopping and moving around. Choose custom tote bags that you can customize easily.
You can print your horticulture logo and images on the bags prominently. A tagline highlighting your business’s values and mission will also drive potential customers’ attention when they see bags.
Not just tote bags, but you can also consider different bags like handbags, duffle bags, fanny bags, drawstring bags, and backpacks as promotional giveaways.
Custom t-shirts
T-shirts are everyone’s favorite casual wear and fashion wear as well. Take advantage of these popular clothing items to promote your horticulture business.
Print your brand-related images, slogans, and, most importantly, your logo on the tees for instant visibility. Such customized t-shirts are perfect for promotional activities.
Personalized Visors
Visors are trendy caps people wear very often to showcase their fashionable personality. But these make an impressive promotional product as well.
Know that your target customers wear visors to protect themselves from the sun. They also wear these to avoid hats that trap heat inside. People love to receive personalized visors as gifts. You can print your brand logo, colors, and images on the visors for personalization.
Customized Calendars
You can also consider offering customized calendars as part of your marketing strategy. People love to hang impressive calendars on walls. Your logo at the top of each calendar page will greatly advertise your horticulture brand.
The recipients of these calendars will remember your brand all around the year.
Custom sweatshirt with logo
Sweatshirts are also popular casual wear that you can explore to promote your horticulture products amongst the masses. From athletes to common people, the versatility of sweatshirts appeals to all. Get your logo printed or embroidered on the sweatshirt for brand recall.
If you want more insight into exploring different promotional products to enhance your brand’s reach, visit PrintShop by Designhill. This site also runs packaging design services.
Wrapping Up
Promotional products can significantly help a horticulture business to grow. Products such as workwear, tote bags, t-shirts, sweatshirts, visors, and calendars with a horticulture brand’s logo are excellent marketing tools to enhance reach amongst target customers. These promotional items also help in fostering customer loyalty.
