Last updated on March 26th, 2021
Businesses always look for different marketing ways to elevate brand reputation, find new leads, and increase sales. Using animation in a marketing strategy is one of the answers an experienced marketer could recommend to you.
Animation is a creative way to attract new customers, engage with the existing audience, and increase your brand’s online presence. Also, using animation in marketing is a great way to advertise your company without spending hefty money. In fact, animated content is cost-effective, and that’s a side of it that your finance department will love.
Walt Disney once talked about animation — “Animation can explain anything that our mind can conceive. This makes it the most versatile means of communication yet devised for quick mass appreciation.” That is certainly some food for thought to keep in mind in this article.
If you want to create an inexpensive, powerful, informative, and beautiful marketing strategy to share on social media platforms or television, the animation is a good call.
Why Use Animation in Marketing?
There are a few reasons why using animated content in marketing is a great way to advertise your business online. First off, and as mentioned before, it is relatively affordable. For instance, some websites offer to create animated videos for a few dollars only. Of course, it will be more than that for professional quality. But it will never be as expensive as hiring a crew, a film location, equipment, and so forth.
Also, animated videos are an excellent way for marketers to increase engagement with their audience and drive traffic to your website, and that’s definitely a massive advantage. In fact, animation content is easy to understand and can make the content more effective when used with other content creation techniques like content curation, and they tend to have longer average retention.
Lastly, a study by Invodo reshared by Adobe revealed that 52% of worldwide professional marketers think that video content has the best Return On Investment (ROI).
How To Attract Customers And Boost Sales With Animation
In a world where social media and emails are emerging as one of the best ways to convert leads, it is essential to know the best ways to advertise your organization and services in well-run marketing campaigns. First of all, your targeted audience will want to be surprised, entertained, and shown expertise. The significant part of animation within marketing is that you can do all of this and more in a short timeframe.
What are the main steps to create an online ad?
- Write a clever script and a compelling story.
- Create a well-designed video and animation.
- Add smart sound effects at the right time.
- Run your ad on the major social media.
- Receive new leads and boost sales.
Visual content is much more entertaining than text content used for marketing.
A report by EyeWideDigital revealed that adding a video on a landing page can increase your conversion rate by up to 80%.
Also, Wyzowl reported that 66% of consumers prefer watching videos to learn about a new product or service rather than reading about it or attending a webinar.
Here Are The Critical Steps To Efficiently Use Animation As A Marketing Strategy To Increase Your Sales
01. Keep It Simple Yet Creative
While animated content must be informative and state facts, it is also essential to keep it simple and creative when building a website and your logo, irrespective of the fact whether you are creating your brand logo on your own with an online logo creator tool or hiring a professional designer, your logo should be simple. It helps to make a logo memorable. In fact, a good video ad must be entertaining and have lots of information and details while remaining original.
There are thousands of online ads, and it’s easy to become banal, ordinary, and similar to all your competitors’ ads. For instance, if you’re advertising sales, call tracking software. You will want to use animated characters, making phone calls with graphs on their computer screen.
How to make it more creative? Include a catchy voice-over to be reminded. “Are you sick of not tracking your calls properly?”, “Want to have better customer experience and sales monitoring system?” or “Are you planning to receive data that actually work?” are catchy sentences.
Besides, depending on your current audience, you can run an online survey to develop unique statistics to create your ad. That will allow you to get some real-world feedback and statistics that no one else shared before. Also, keep your videos short and not too long. Good video advertising should last between 1 and 2 minutes.
Make sure to read further for more creative and original tips to improve your video advertising and boost your company sales.
02. Show Positivity And Experience
This is one of the essentials of online marketing. Showing positivity and your expertise in your field is extremely important when using animation in your marketing strategy.
Share your most positive message in your videos and what you’ve done so far. Let’s take the example of a custom clothing marketplace with funny tshirts as its top products. They will be able to show a variety of products they have and how their customers are happy doing shopping through their platform. This whole can be included and showcased through an animated video for their targeted audience to see, and they already proved to be the best in the past.
Also, end your videos with a positive tone and a call-to-action, not only to show experience and positivity until the end but also to boost sales.
03. Adapt To Your Targeted Audience
While this is one of the most critical marketing rules, it is undoubtedly essential not to underestimate its importance. In fact, you can create the best video advertising, but you will get nothing out of it if you target the wrong audience or don’t adapt your strategy correctly.
Firstly, you should know as many details about your audience as possible. Their age range is a good start, and the music they like is an excellent way to adapt your ad to your target audience. For instance, if you’re targeting entrepreneurs and business owners, you will want to provide official statistics with details and calm but innovative music.
On the other hand, if you’re planning to advertise toys for kids, you will want lots of animation, movement, and funny music. Knowing and adapting to your targeted audience is such an essential step to your overall marketing strategy that will certainly help boost sales and get your organization more online presence the right way.
Last but not least, adapt to the social media your audience uses the most. According to Wyzowl, 83% of marketers who used YouTube successfully got more prospects and boosted their sales.
On top of that, the 2015 Q3 report from Facebook indicated that 500 million videos were watched every single day on the social platform.
04. Make Sure Your Animation Looks Great
This is one of the most apparent yet underrated sides of animation that you should always consider. To start with, and needless to say, your animation needs to be of high-quality content that can stand out from the rest of the market.
Most companies want to save money rather than investing it in good quality design and videos. However, this just doesn’t work in the longer term as your targeted audience will always want to see higher quality content. Moreover, your viewers will compare your online content’s quality with the quality of your services and products, and that’s definitely something to remember.
According to the State of Marketing Report by HubSpot, 54% of people want marketers to produce more video advertising. Viewers do want to see more video content, so take the opportunity to create more visual marketing, convince a new potential audience, and grow your business.
To conclude, a lot of consumers watch online ads waiting to find their dream object. While they may be interested in your product or service in the first place, animated content can significantly help convince them to sign up for a trial or proceed to a sale, which is undoubtedly your main goal.
05. Use Sound Effects
The goal of video advertising is to keep viewers’ attention, increase viewing retention, and convince them to use your brand and products. Adding appropriate sound effects and choosing the correct music in your videos is just as essential as the design itself.
Both visual and audio must be aligned and correspond to each other. A successful ad aims to get the viewers entertained and keep them until the end, unconsciously. For this reason, having some sound effects such as voice-over, small parts of a song, or more original sound effects will make your video more interesting to watch.
To sum up, include music in your animation, voice-over, and music to attract viewers’ attention, get them to watch until the end, and boost sales with your video advertising strategy.
Conclusion – Talk About Storytelling
These were the best ways to use animation in your marketing strategy. As you probably understood by now, video advertising is one of the most powerful marketing strategies to attract new prospects, help your business make more money online, and boost your sales.
Another fantastic tip we can only agree with is to focus on storytelling. Having a good script is good, but having a compelling and exciting story is essential. Set the right tone, tell them your value, share your reputation, and use it to your advantage to ultimately boost sales.
To wrap up this article, it is important to note that organizations that use videos in their marketing strategy grow 49% more quickly than businesses that don’t.
It is now your turn to use what you just learned, create a good and interesting video advertising, and start getting more leads and sales from it.