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Redesigned Dropbox Logo Has Been Revealed – Notice The Difference

by Gaurav Kumar Gupta Tweet - in Logo Design - 3 min read

Last updated on October 21st, 2017

Drop Box is one of the most popular file hosting services and is managed by Dropbox Inc. offering file synchronization, personal cloud, cloud storage and client software. With drop box, you can create a special folder on your computer, which will be synchronized by Drop Box to make it appear as the same folder when it is viewed from any computer. The files stored in this folder can be access through mobile apps and dropbox website. Dropbox offers both freemium and paid accounts for its users. However, the storage space for free account is limited whereas the paid accounts are given more space.


Recently, Dropbox has revealed out its new logo at the end of Creative Freedom Commercial. As the organization has not shared any information about the update, most people failed to notice the changes in the dropbox logo. Harris Roberts from Figmints of creative agency first noted the changes on the company’s blog. Though, the changes are not immense, a little bit of alternations has been made to the font and color of logo type.

Remarkable changes in new Dropbox logo

The flat glyph or the box icon is left as it is but changes have been made only to the logo type. They have changed the font to a rounder, longer, squatter sans serif which resembled a personalized Motiva Sans. New Dropbox logo also makes use of a lighter shade of blue whereas its older version had a slight darker shade of blue. When you compare the two logo designs using Photoshop, they showed the difference of hex values.

The Dropbox logo design has been revealed out at the end of commercial video posted on YouTube a week ago. This customization is similar to the subtle shift made to the former font Franklin Gothic. They have included a clever tagline “All Yours” which expresses the benefit of Drop Box to the world. The tag line represents that individuals can keep all their important files in one place and even shares them with their collaborators through Drop Box. This is the major reason for the company to choose the slightly expanded font, which makes it possible for them to match their mark.

However, some users are not satisfied with updated tagline of Dropbox logo. Usually, the tagline will be much smaller than a brand name or logo. The only awkward feature of this new logo is the different in size with its tagline. At the end of the most stunning commercial video, you would see tagline that hangs too tall that equals to the height of the logo. It would be better if the tagline was designed a little bit smaller.

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Apart from this, the branding guidelines page of Drop Box is also yet to be updated. This logo would be the 4th reside of the company’s logo. However, the original logo was designed by CEO and co founder Drew Houston in 2007. Then the logo was redesigned for the second time in 2008 and then in 2012 and 2013. So be ready to have a look at the new design of dropbox logo.

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Gaurav Kumar has been a blogger, digital marketer and an SEO expert at Designhill.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.



  • Rachael

    I prefer the new font and tagline but personally if your going to the expense of rebranding I would have done something a little more substantial. Possibly use a bolder font and tweak the box motif to be the ‘X’ and run the tag line underneath.