Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

Researching Your Client’s Line Of Work Important For Designing a Logo

Avatar by David Paul Tweet - in Logo Design - [wtr-time]

Logo Design

Last updated on January 7th, 2020

Do not think that as a logo designer you already have too much information, which may come from your client’s design brief and other sources. When you are designing an identity for a client’s products or services you are unlikely to be familiar with them. This is the main reason that the designers must research the products or services and more about the company and business before starting work on the design.

Here are some inputs, why designers must research client’s line of work while designing a logo.

What is your client’s line of work? You must rely only on your intense research to answer this question to your satisfaction. The client may not be telling you all which means that lack of information will restrict your creativity. But that does not mean that you have to learn all the little detail about the company and the products it offers. All you need to ensure is that you have greater understanding of your client’s business so that you have more relevant ideas to designing a logo.

If you do not have time to visit a library to do the research, you can always explore the internet. You can easily have plenty of information about the business of your client. If still you need to answer some questions, get in touch with the client for more information.


When researching, make sure that you get information about what is the history of the services or products offered by your client. Answer to this question is helpful in knowing about the design elements and ideas that the customers or viewers can relate to.

Ask what does the service or products involve and also know about what production methods, if any, are used by the manufacturer. You are likely to get more ideas as you involve yourself in the research and the ideas are what every serious designer looks for while designing a logo.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Research is surely crucial in creating a strong visual identity for your client’s business through logo design.

create your logo


I am a freelance designer & blogger developing high-quality content for businesses. I have written for many well-known brands and start-ups to engage users and customers. Get in touch with me Facebook | Twitter

Say thanks or boo to davidpaul



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions