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Role Of Book Cover Design In Your Book’s Success

by Anne Carton Tweet - in Book Cover Design

Book Cover Design

Last updated on October 29th, 2021

A book cover creates the first impression on its potential readers. Therefore, a book cover design is one of the most important aspects of marketing a book. If the cover is not designed well, you will loose sales. So, one must consider a professional book cover designer for creating a book cover.

Writer of a book don’t write books, they write manuscripts. Designing a book cover is the process of getting an author’s manuscript into the hands of a reader, by materializing it – giving it a form. A successful book cover needs to make a reader ‘feel’ the manuscript rather than ‘tell’ about it.

Make a note about the points your cover design should have and then have these points in front of you as a blueprint when you review the submission of your book cover. Many book cover designs don’t convey the right message. Books with creative graphics, eye-catching font style and attractive covers gain more sales.

The cover is an important marketing tool for your book, so do not leave the design to the last minute! Be bold! The design should draw people in, providing enough intrigue and charm that they just have to buy it… now!

Buyers at any bookstore are bound to be attracted by the amount of creative energy that a book cover has. Let us take a look at the role your book cover design plays in the success of your book, even before your readers crack open the first page.

Catch The Buyer’s Attention

Although many books are hitting the market a striking cover can make the difference between a hit and a flop, making experienced book cover designers in this field highly sought-after. Your cover must give away just enough to persuade the reader, and capture the story inside, without revealing too much. Book cover design must communicate that the pages within are worth a buyer’s time and attention.

Buyer Attention

Keeping The Binding Together

When placed on a bookshelf, the spine is all a reader can see, so the continuation of a creative and good quality cover design is important here. Binding keeps the edges intact in a book so try to have the binding as good as possible.

book cover

Boast About The Books Review

The book review is an overview of one person’s highly intuitive reading experience. A good review should be scuffling with the complexities set forth by the work in question and not treating the author’s choice of material as a suspect. The reviewer should speak about: how is this done, what has been implemented, has it been delivered with freshness or skill or compelling insight?

Books Review

Give A Glimpse About The Book

Your main motto is to attract the readers toward your book, Give a glimpse about your book, but do not overdo it. Make a note, attention-grabbing and flashy are two very different things. The purpose of a book cover is to convey the theme or purpose of your story in a distinctive manner.

book cover

But, this does not mean that your cover needs to scream your entire story in flashy fonts and eloquent imagery. Authors sometimes ruin their own story by adding too much information on the cover. A book’s cover must have a hook by graphic design services to keep the reader interested. Although you should never divulge the full assertion of the story, revealing the hook in the cover can be extremely successful.

Carry The Books Information

In book design, clarity about book information is the prime concern. Whether you’ve crafted a work of fiction, a Children’s book, or an educational treatise into health and happiness; give a glimpse about key information contained in the book by delivering a cover that gives an apprehension into the nature of your core message.

The cover of your book should deliver the layout of your story. Treat your book cover like a living thing and allow it to speak for itself. The best book covers have one incredible piece of information that attracts the buyer.

Books Information

Your book cover is one among the best marketing assets you can invest in because you will be needing it everywhere – on your book sales page, your website, social media page, your brochure design and of course on the physical book itself.

Here Are Some Important Role Of Book Cover Design In Your Book’s Success

01. Typography

It is defined as a style or appearance of printed matter or simply the art of working with text to make written language legible, readable and appealing when displayed. It is everywhere we look, on the books we read, on the website we visit, even in everyday life on street signs, product stickers.

The typography you choose for your book’s title and the author’s name can grow to become a huge brand in the eyes of their readers because readers usually buy a book because they are familiar with, and trust, the name on its cover. Your typography technique must support both what the title communicates, as well as the tone of the story itself.


Fonts can be casual, neutral, exotic and graphic, that is why it’s important to think about your message and pick a font that fits best. Well, crafted text can make a difference between the ordinary book cover and the best selling one. Avoid font explosions and special styling. Usually, a cover should not use more than two fonts.

02. Cover Images

Cover images must act like Teasers to your cover design and not like spoilers. A well-thought cover design tells a lot to a person about the book without revealing every detail. Cover images are more than just decoration. They draw readers’ attention by telling the story of the book without them even needing to turn the first page.

Book Cover Images

Compelling visuals can help you make a connection with the audience and make a strong impression before they even read a single word about the book. As a graphic designer, you want your cover to give away just enough to entice the reader and capture the story inside, without revealing too much. The imagery you choose can be a great way to connect the reader with the book on an emotional level.

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03. Plan The Layout

Plan your cover layout first. If you’re uncertain, ask your client or refer to books already in market to see what the standard is. Make sure the text you receive is supplied without hard formatting, otherwise you might spend a lot of time stripping out italics, bold and so on. Over-formatted text distracts readers and give them an unpleasant experience.


04. Stick To Your Genre Expectations

While making your cover to stand out by looking awesome make sure that it characteristically caprice into your genre. When you browse some bestsellers in your genre, you will surely notice patterns in color schemes, fonts, layouts, and images.

graphic designer

If you go against what readers of your genre expect to see, your book will not be able to catch the reader’s attention and hence lose sales. Once it’s in front of the right target readers, with a great cover, title, and reader’s reviews, it will surely get huge sales.

05. Use Colors To Draw Attention

The colors you choose for your cover should help create the mood and convey the message you’re trying to send. Complimentary colors that are diagonally opposite from each other on the color wheel tend to work great together.

As do analogous colors combined dark and light tints that are next to each other on the color wheel. Many bestselling book covers feature a blue and orange design, or black, white, and redone, because these colors work well together.

Book Cove Color

According to the psychological aspect warm colors are stimulating, a synonym for energy, while cold hues are composed and better represent calmness. It’s extremely important to do your research before choosing a color scheme for your book cover because readability is an important factor in any design.

Your color should be legible and easy on the eyes. Neutral colors like black, white and grey can help you balance your design. Color theory surely can help to balance all the aspects.

06. Use A Central Image In Your Story

If your story has a periodically recurring symbol or image throughout, discover a creative way to assimilate it into your cover design. Whatever imagery according to you was solemn enough to make it into the pages will be profound enough to allure the front of your book cover.

book cover Images

Your book cover design is what fascinates people into the story you crafted from only a blank page and a creative idea. It is likely the image that your buyers will most confederate with your book’s story.

07. Contrast Creates Striking Covers

Contrast is an accentuation of differences between elements in a design as it creates focus and grabs attention. Contrast helps with organizing the information and improving the clarity of the message. If you scuffle to come up with a contrast scheme, consider taking it back to black and white.

graphic designs

Simple, classic contrast helps a cover pop and is timeless and classic. Monochromatic color schemes can be a great way to let your fonts and words remain at the spearhead of the reader’s mindfulness, while the image becomes part of the framework.

08. Add A Teaser

Give a quick swivel to your readers about what they’ll find wrapped between the covers of your book with a short subtitle or a teaser. This takes less time to read than the synopsis on the back of the book and can lock readers in immediately.

book cover designs

Make sure that it is smaller than your title but still clear and eye-catching. It shouldn’t jump out at readers at first, but should be easy to read.

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Now, that’s a lot of elements that one needs to cover while getting a book designed. If you are a writer looking forward to getting your book designed, you can always count on Designhill. You can launch a design contest on the platform and see several talented designers coming up for design. In case you are not satisfied with the design, you can always ask for a refund under Designhill’s 100% refund policy. Just a simple change of your book cover design could be what your book needs? People do judge a book by its cover.

Your cover design must convey a clear message to your buyers and also stick to genre expectations. Select fonts in a manner that catches the attention of readers. Use colors that compliment and pop because colors significantly affect every graphic design services you have availed as they would be used uniformly throughout all graphic elements.

Bookshops display books with their covers facing the reader. The cover is the first thing a buyer sees. Cover design creativity is the only reason a customer picks up the book, particularly in a supermarket setting where every book is front-facing. Even the authors are recognized by the letters spelled out, the font, the creativity of book cover, composition, the look of a series.

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Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce. Facebook | Twitter

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