The demand for online courses amongst different audiences has persisted. But it has particularly increased during the existing pandemic as people are mostly restricted to home and pay attention to learning skills online. Even many industry experts have started sharing their expertise through online courses. ... Continue reading
Media plays a powerful role in establishing and perpetuating media norms in your eCommerce business success. Merely putting your products and brand on e-commerce websites is not going to serve the purpose. You can not achieve your sales target if the quality of the ... Continue reading
What if you have been told, “PPC isn’t just for big brands”. Pay-per-click or PPC is an effective means even for small businesses to drive traffic and compete in a target market. It is an ideal way to advertise as one pays ... Continue reading
One of the renowned marketing icons has quoted, “Brands that ignore social media…..will die”! It’s that simple when successful marketers and entrepreneurs define the importance of social media marketing in today’s competitive digital world. Social media is all about engaging people and ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
In a highly competitive world of business, the only way to survive and grow is to build your brand. You must create a desirable perception of your business in people’s minds. However, launching your business, products, or services is not going to help establish ... Continue reading
Freelancers depend a lot on the price they are offered for their creative work. But, not all of them can negotiate well with the clients and ace the art of pricing. Freelancers such as graphic designers must learn various ways and skills to deal with ... Continue reading
With thousands of competing businesses targeting the same set of customers, marketing has become a lot more complicated practice today than it ever was before. Therefore, driving customers from a virtual world to your business requires you to come up with unique marketing strategies. In ... Continue reading
Social media is amongst the most crucial business promotional tools that no company can afford to ignore. But, merely a presence on different social channels will not drive the traffic and yield the desired results. For that, you need to put in place an effective ... Continue reading
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