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Online marketing has become increasingly complex when it comes to measuring its effectiveness. But fortunately, some digital marketing tools help in developing a much-needed insight. Google Analytics is one of such most sought-after tools. But, you need to understand it professionally to read ... Continue reading
In the post-pandemic scenario, the world of business has changed in many ways. One of the changes that occurred is in the way businesses are dealing with customer experience. Since most businesses are now being operated online, dealing with customer experience issues has become ... Continue reading
Social media is an integral part of marketing strategies that brands come up with to engage their target audience. Since the reach of social platforms is awesome, marketers want to reach as many people through this medium as they possibly can. So, they wish to ... Continue reading
Many wise businesses have changed their sales strategies given that their prospective customers have turned virtual due to the ongoing pandemic. It will be fatal to do business the way it used to be done in the pre-COVID phase i.e. face-to-face. ... Continue reading
Despite having wonderful business ideas, most startups and solopreneurs end up winding their businesses early. No wonder, their ideas have the potential to grab the attention of the market, however, still fail to flourish. Why does it happen? Because they don’t have the right ... Continue reading
Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
Marketing is one of the most important parts of the business. Whether the business is service or product-based, the marketing decides the success rate of your business. There are several ways to market the product or service. It is finalized based on target area ... Continue reading
No matter the industry or niche, you don't need an introduction to just how competitive the modern business landscape is. Today, getting your customers to pay attention to what you have to say or offer is an uphill battle, to say the least. You ... Continue reading
People usually visit a website to know about the products and services the company has to offer. Being an entrepreneur, you must pay utmost attention to every element /aspect of your website design. On your service pages, you need to break down this information in ... Continue reading
Technological disruption is here to stay and continue to transform our lives. Just a decade ago, no one would have suggested you make a payment online. Who would ever order food and groceries online? Customers' requirements keep evolving with time and technology innovations. Perhaps changing ... Continue reading
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