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The NBC logo is an iconic design, known for its stylized peacock. It was introduced in 1956 to promote the company's transformation in early color broadcasting. The logo has been drawing people’s attention due to a hidden peacock in the white space. There ... Continue reading
Brands convey a message to their target audience through a variety of visuals. But such visuals must also stand out in their use of colors, typography, images, and other elements. This is where customized brand visuals come into the picture. Brands need to create visuals ... Continue reading
Ways to promote business has gone through evolutions and innovations over the ages. Promoting business in the pre-internet era was a completely different ball game altogether. However, business promotion online has also gone through change and improvement over the years, depending on the latest ... Continue reading
In a tough and competitive market, your startup simply cannot exist for a long time unless customers trust your company. Branding is all about building the trust for your products or services among your target customers. There are already many brands in your target market. ... Continue reading
The challenges and competition for start-ups are only going to get hard-edged. Therefore, there is a strong need to work on a properly planned and well thought strategy to compete in this changing business arena. Only then start-ups can expect to attract ... Continue reading
The competition to grab the potential customers' attention has only increased over the years. Businesses are competing hard to create their unique identities so that they stand out to get noticed. A company may perish if people fail to recognize a brand. This is where ... Continue reading
We love spending time with people who usually have friendly smiles. A smile is contagious, implying that we respond when we see someone smiling. There is a World Smile Day dedicated to the gesture. Even big corporate brands have used the day to highlight the ... Continue reading
If you own a business, you are likely familiar with creating brand guidelines. These guidelines ensure brand consistency across all media, including logos, fonts, colors, and taglines. The guidelines also help maintain your brand’s tone of voice and personality traits. Brand guidelines are crucial ... Continue reading
Many brands around the world have been using Instagram to expand their audience. With around 2.5 billion monthly active users, Instagram's growth may provide unique possibilities to attract people who are likely to become your clients. It is up to you how you ... Continue reading
Did you launch your brand a few years back and now realize that it failed to meet your expectations? Then, you must relook at the brand and identify the areas where you are lacking and how you can fix the issues. For that, you must ... Continue reading
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