Small businesses need to connect with their audience to increase their base of loyal customers. Therefore, PR is a tool to interact and engage potential customers to build a brand reputation. However, old-fashioned ways of public relations are not going to work these days. ... Continue reading
A CEO is the backbone of a company. They are responsible for taking their companies forward to the path of achieving steady growth. They are the ones whose guidance can rescue companies from the deficit and turn that into profit. But CEOs can perform well ... Continue reading
Live streaming has become a norm today during these pandemic times. Businesses are keeping their audiences engaged by involving expert guests to share and discuss their issues. Of all the live-streaming platforms, LinkedIn Live is amongst the most popular and effective to target and ... Continue reading
Almost everyone is using live streaming as a tool to connect with people during the pandemic. Even businesses are exploring live video streaming on different social media platforms like Facebook, LinkedIn, etc. to reach out to the target audience. Hence, Designhill conducted a webinar with ... Continue reading
Content marketing strategies are changing with time. Brand owners are now looking for more ways to explore influencers’ power to win over their massive audience. Influencers can help brands grab the attention of people immediately and also build trust and loyalty. Designhill conducted a webinar ... Continue reading
Online marketing has become increasingly complex when it comes to measuring its effectiveness. But fortunately, some digital marketing tools help in developing a much-needed insight. Google Analytics is one of such most sought-after tools. But, you need to understand it professionally to read ... Continue reading
Social media is an integral part of marketing strategies that brands come up with to engage their target audience. Since the reach of social platforms is awesome, marketers want to reach as many people through this medium as they possibly can. So, they wish to ... Continue reading
Many wise businesses have changed their sales strategies given that their prospective customers have turned virtual due to the ongoing pandemic. It will be fatal to do business the way it used to be done in the pre-COVID phase i.e. face-to-face. ... Continue reading
Despite having wonderful business ideas, most startups and solopreneurs end up winding their businesses early. No wonder, their ideas have the potential to grab the attention of the market, however, still fail to flourish. Why does it happen? Because they don’t have the right ... Continue reading
Plenty of businesses boast of being a brand but only a few of them are well-perceived by their customers as authentic and trustworthy. It takes a lot of effort and strategic moves to create a purposeful and authentic brand. Most businesses end up closing ... Continue reading
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