One of the renowned marketing icons has quoted, “Brands that ignore social media…..will die”! It’s that simple when successful marketers and entrepreneurs define the importance of social media marketing in today’s competitive digital world. Social media is all about engaging people and ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
Google has once again made new design changes in its Gmail logo as well as the whole spectrum of icons. The company has been redesigning its visual identities in the past frequently. So, new designs are no surprises to the users. For marketers, it sounds ... Continue reading
In a highly competitive world of business, the only way to survive and grow is to build your brand. You must create a desirable perception of your business in people’s minds. However, launching your business, products, or services is not going to help establish ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
Most companies have already shifted their employees to work remotely from home due to the pandemic. But, there are still many companies that are not well-versed in the nuances and intricacies of working remotely. They need to understand the subtleties of building and scaling ... Continue reading
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