Technological disruption is here to stay and continue to transform our lives. Just a decade ago, no one would have suggested you make a payment online. Who would ever order food and groceries online? Customers' requirements keep evolving with time and technology innovations. Perhaps changing ... Continue reading
Competition is the essence of modern marketing. Businesses have to compete hard to keep the customers and explore new opportunities. Therefore, they keep on building a network of people whom they can turn into loyal customers later. But, reaching out to people and exploring a ... Continue reading
Crafting unique, thoughtful construction business cards is a great way to attract potential customers and win new business. In addition to providing your contact information, your business cards can also be used to fulfill a variety of other business goals, such as brand recognition, advertising, ... Continue reading
A secret to being highly successful in business is adopting the right branding and PR practices. It is all about establishing effective communication with a target audience. But, many businesses just do not follow the best practices to make the branding and PR work for ... Continue reading
Media plays a powerful role in establishing and perpetuating media norms in your eCommerce business success. Merely putting your products and brand on e-commerce websites is not going to serve the purpose. You can not achieve your sales target if the quality of the ... Continue reading
What’s in a name? A lot! A name has power. A name has integrity. It’s a blueprint of any character, thing, or even a brand. Next time, don’t dwell on Shakespeare’s quote just like that. And, if you're trying to ... Continue reading
Generally, LinkedIn is seen as a social channel restricted to working professionals. While that is true, often its other key advantages are simply ignored or not so publicized. That is- its great ability to generate qualified leads that help in promoting businesses. Most importantly, you ... Continue reading
A brand style guide is also known as a brand guide or brand book. For many companies, the guide is essential to maintain their brand identity. For them, such a well-thought-of guide becomes their key document, which serves as a guide to create ... Continue reading
Besides visuals, now it’s the audio medium that marketers are adopting aggressively for brand promotion. Podcasting is such a fast-growing medium to educate audiences on different issues and enhance reach amongst target customers. But, it has become highly competitive and requires additional skills ... Continue reading
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