Last updated on February 22nd, 2018
Simplicity is not the goal. It is the by-product of a good idea and modest expectations —Paul Rand
Businesses must come out with unique marketing plans to compete in their niche markets. Amongst various marketing materials, logo design is the most sought-after material that businesses need to make a lasting impression on viewers. But a logo should have a simple design so that it communicates with potential customers and drives them towards a company’s product or service.
Marketing experts who understand brand design know and acknowledge the qualities of logos. One of the most sought-after qualities of an effective logo is its clarity and simplicity. The brand design professionals have now accepted the importance of design simplicity for logo.
Your business logo is your face of the company and brand. As your simple logo design starts building brand awareness, consumers will make a relationship with your brand. But a complicated logo design makes this relationship difficult to happen.
Top Qualities Of Simple Logo Design
Why your business need a simple logo? Well, there are three most desirable qualities that your logo should have. The logo should be easily recognizable. It must be a timeless logo design. It must also be a versatile business symbol as well.
Here Are Some Contributing Factor To Logo Design
01. Easily Recognizable
A good logo is the one that people can recognize at first glance. For example, people can instantly recognize McDonald’s logo just by seeing a yellow arch symbol anywhere. They can instantly know that a bitten apple symbol belongs to the Apple company. That is the power of a simple logo.
Such design will in turn bring recognition to your business. A simple shape of the logo is surely easy to keep in memory. On the other hand, people tend to forget a complex design so they will ignore any such logo.
02. A Logo For All Times
Another feature of a simple logo design is that it is a timeless piece of work. For example, Nike’s swoosh logo is perhaps the simplest logo. There is no need for the company to redesign it for next generation of customers.
In fact, most of global business logos appear more or less the same for decades. Only a minor tweaking of the logo makes it palatable to the next generations. Also, make sure that you create logo and brand identity.
For small businesses with a tiny marketing budget, the importance of a timeless design matters even more. They do not have the money to redesign a logo every few years. Redesigning of the logo is not just about recreating the symbol.
More than that, it involves a whole of branding exercise. You have to invest funds to promote your new logo to convince that it belongs to your business. So, create a logo that stays with your company and business for many decades.
03. It Is A Versatile Design
Simple logos are versatile designs. Remember that your company logo is the primary but most important symbol of your business. This means that it appears on all of your marketing campaigns. It will also be printed on your graphic design items such as business card design. It appears on the top of your website and on advertisements and so on.
Therefore, it will be printed on the smallest of surfaces such as on promotional products like a pen. Or, it will be on the biggest surfaces like billboards. In both the extreme situations, a simple logo does not lose its impression and sense of proportion. It also looks great in black and white version as well.
It may be that a complex logo looks impressive on a billboard from a distance. But will such logo appear great on Facebook or on your business card? That is the question you should deal with. In fact, that is the test of your logo.
Make sure that your logo is instantly recognizable in small sizes too. The designers often use the Fax Principle. This principle says that a logo should look great on a faxed copy, which is in black and white and on letterhead also. While fax is no longer frequently used, but the principle is still applied.
04. Send Out A Clear Message
Simplicity of a logo design is desirable for sending a brand message to its target audience. A complex design has too many signals to make. That leads to the confusion in the minds of the viewers. In fact, the main purpose of a logo is to send out right signals about a brand.
To create a logo with a message, write down what your brand intends to convey. Write it in one or two simple sentences. That will make the picture clear in your mind. When you have finished making the logo, match it with the message you wrote.
It should be saying the same thing through the logo you created. If you are not sure of the message of your company, ask for it. But make sure that you know what the client’s customers want from the company.
Message of a graphic design is extremely important. Even when creating a website design, its home page should speak out about the company cleanly in an instant. The same is true for other designs as well.
05. Evoke Emotional Reaction
A simple logo is able to evoke right emotions from the viewers. For example, if there is only one or two colors in a logo, it can evoke the intended feelings of the customers. A red color will evoke passion, love, aggression but if there are too many colors, no concrete one message is usually possible to convey.
So, a simple logo design has one or two colors and typeface that immediately evokes the right emotion. These emotions then translate into the message that a company wants to convey. So, you express a message through the strategic use of colors, typeface, shapes, lines and even white space elements.
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06. Hard To Counterfeit
A problem with complicated logo designs that often arises is that its details are copied. Many such logos are circulation in markets. This harms the branding efforts of the company. But that is not generally the case with simple logos. Since there are one or two colors and one fonts, scope for changing the logo is very limited. You can not make subtle changes as happens with the complex design.
For example, no one can steal anything from Apple logo and Nike logo as there is just one symbol element and nothing else in these logos.
But it is not easy to create a simple logo. This is because there is a brand message, mission, business values, vision, and promise that should reflect in a logo. Often, to have all these attributes in a logo, many designers end up making a logo design complex. After all, to express a message through colors, typeface and other elements in a simple way is not that easy. So, you need to extra careful.
If your business logo is a complex design, redesign it. Or, you should have a new logo that is worthy of representing your company. Designhill can help you get a brand new logo that is worth your money and helps you build your brand.
This is a leading crowdsourcing platform that business owners use to create host of graphic designs. All you need to do is to launch your logo design contest and leave the rest to hundreds of designers on this site. They will come out with unique logo concepts. The site runs 100% Money Back Guarantee policy so that your investment in creating the design is safe in case you do not like the logo.
A simple logo design is desirable for its instant capability to interact with people and engage them with your brand. They get your brand message just by glancing at the simple design. It is a versatile logo that fits everywhere. A simple logo is with your company for many decades which helps in branding your business well.