Last updated on October 27th, 2023
Do you know about the term — podcast? The term was coined in 2004 from taking certain portions of two words — ‘pod’ from Apple’s iPod and ‘cast’ from the broadcast. At present, podcasting is one of the most popular digital trends with a strong presence in the business world and a variety of age-demographics. People use podcasts as a learning tool, with business podcasts being one of the top categories in the industry. Podcasting simplifies and eases the learning process that’s why it appeals to entrepreneurs who’re busy-bee.
We understand that running a business, even a small one, is not a cup of tea. It often includes setting goals and hard work to reach them.
Regardless of your business type, ‘selling more’ is a term that usually remains on the top of your short-term as well as long-term list. This goal requires you to stay abreast with new technologies, hone your strategies, and stay up-to-date with the latest industry trends.
There are thousands of podcasts available on the Internet today for people looking to gain insights into how they can set up, run, and grow their business. Many podcasts deliver shrewd advice by successful entrepreneurs and often feature industry influences’ interviews.
The Increasing Popularity Of Podcasts
The number of podcast listeners is growing exponentially. Way back in 2006, only 22% of the adult population in the US was familiar with podcasts. But in 2019, this figure rose to a staggering 70%. This increase highlights the popularity of podcasting in the US.
As per the Statista report, there are an estimated 86 million podcast listeners in the United States right now. By 2022, this number is expected to grow around 132 million.
Podcasts provide busy professionals with the opportunity to gain the power of information while making dinner, working out, stuck in the traffic, or sitting idle in the patio.
But sifting through thousands of the podcasts isn’t an easy task. Keeping this in mind, we have created a list of top podcasts for you.
These 11 Best Business Podcasts Can Help You Gain Business Acumen And Boost Your Sales
01. HBR IdeaCast
For busy entrepreneurs, it’s hard to read Harvard Business Review’s articles about the best businesses out there, along with other similar pieces. IdeaCast is one of the best informative podcasts available today.
The HBR editor — Sarah Green interviews industry tycoons like Eric Schmidt of Google, etc., to bring you industry leaders’ success mantra.
Just like their podcast, the Harvard Business Reviews’ Instagram account has something special for every business owner.
Even if your top-notch graphic design ideas without a well thought out business plan or strategy in place seems like starting just half portion of your business. So, listen to HBR IdeaCast podcasts for enriching business insights.
Our Recommendations –
i. Take crucial business lessons from the success of the Marvel movie franchise in their podcast episode number – 691.
ii. Learn the right way to get your first 1,000 customers in IdeaCast’s episode number 676.
Besides, each of their weekly podcasts is worth listening to.
02. Entrepreneurs On Fire
Created by John Lee Dumas, the award-winning podcast ‘Entrepreneurs on Fire’ helps, inspires, and educates young entrepreneurs.
From business management podcasts to enlightening interviews, you will find all sorts of business podcasts here to inspire your small startup for more sales and conversions.
What’s more exciting is that they roll out new episodes every day of the week!
Our Recommendations –
- “7 Steps To Designing The Perfect Funnel System For Your Business So You Can Capture Leads, Convert Sales & Create a Community of Raving Fans For Your Business with — Bryan Dulaney.”
- 3 Ways to Avoid Being an Unhealthy Entrepreneur with — Eric Martinez.
03. Bowery Capital Startup Sales Podcast
The podcasts of Bowery Capital is designed to help businesses boost their sales. Its podcast is hosted and joined by industry experts, and it’s effortless for anyone to learn something new. Each of its podcast episodes adds value to your overall business strategies, brand identity, and sales.
You can expect a healthy combination of topics right from SaaS to the fundamentals like recruitment and more. For startup founders, this small business podcast is really invaluable.
Our Recommendations –
- Tips to Build a 30-60-90 Day Plan for Sales Leaders with Matt Gahr (Chrome River)
- Building Winning Sales Compensation Plans with Donya Rose (Xactly)
04. Sales Evangelist
If you are a B2B sales professional struggling in sales and have no idea how to really sell, ‘Sales Evangelist’ would be the best podcast for you. With Donald Kelly being one of the many hosts, the podcast brings you many high-performing guests who share their wisdom with you.
Each of its podcasts is ideal for listeners at different stages of their entrepreneurial journey right from students who just entered the sales and small businesses to experienced entrepreneurs willing to brush up their skills.
The best thing about this podcast is that it’s far from being preachy! It’s entertaining actually.
Our Recommendations –
- SHOULD I START WITH INSIDE SALES OR OUTSIDE SALES?
- B2B SALES OPTIMIZATION
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05. Accelerate Your Business Growth
When it comes to making it on the top podcast lists, ‘Accelerate Your Business Growth’ surely knows a thing one or two. The host — Diane Helbig pitches a diverse as well as a strategic approach to entrepreneurial success in every episode of the podcast.
Its avid listeners’ club includes salespersons and small business owners alike. They all hope to gain business insights from Diane who is a well-known sales trainer, business advisor, author, and growth accelerator.
Accelerating your business growth is a work that you have to do at the ground level and then move ahead.
You have to design a logo through an agency or professional, own a website for online presence, and do a lot more. This podcast takes you through various topics and keeps you motivated for your business growth.
Our Recommendation –
- Listen to her interview with Stacy Brown Randall that focuses on boosting referrals without asking.
06. Liz On Biz
We all get involved in running a business so seriously that we think of nothing but marketing strategies, financial decisions, and everything related to our business.
We forget that it is a lifestyle as well! The host Theresa of Liz on Biz gives you a refreshing tour to your business goals by capturing everything from lifestyle choices to marketing strategies to sales, and everything in between.
This business podcast is fun, and without giving up on quality content, the host interactively engages with her guests.
Each podcast episode gives listeners a healthy dose of business acumen. Though this podcast is helpful for every entrepreneur, female business owners shouldn’t miss it.
Our Recommendations –
- Creative Marketing Creates Sales with Eric Koch.
- Sales Secrets You NEVER Even Thought Of with Kelly Roach.
07. AM / PM Podcast
If your business is involved in selling on Amazon, AM/PM Podcast is worth your time. The podcast is hosted by Manny Coats who started as a seller on Amazon back in 2015.
Since then he has been trying his hands on many things and in many fields right from founding a humor site to developing games. It’s his eclectic experience as well as a hunger for success that makes AM / PM podcasts informative and entertaining at the same time.
Manny takes a simple but clear-cut approach to Amazon FBA (Fulfilment by Amazon) through his podcasts. He discusses and shows the listeners a path to success. He also covers a wide range of topics and offers detailed action-oriented solutions for other FBA sellers.
Our Recommendations –
- Boost Conversions With This Essential Amazon Sponsored Ad Strategy – EP178
- Amazon 101: How to Pick the Products That Make Money on Amazon – EP 182
08. Success Unfiltered
Selling a product or service takes a lot. Sometimes, it makes business owners uncomfortable. They don’t want to hear a “no” from a prospect who they pitched their sales idea to. It makes them feel like failures.
According to The Pitch Queen, you’re not alone. For many entrepreneurs, selling is a big task and it doesn’t come naturally to them. But this essential aspect of business cannot be ignored whether you like it or not as your entrepreneurial growth depends on it.
Podcast of Michelle shares entrepreneurs’ stories both success and failure to inspire and educate others. Having rich experience in food products and real estate sales, she has raised $1 million for her recent venture. Listen to her podcasts to learn something new skills related to sales.
Our Recommendations –
- How to Sell Anything with Oren Klaff | Episode 113
- Jarrod Glandt Teaches Us How to Build a Positive Sales Mindset | Episode 117
09. Growth Everywhere
Our list of the best business podcasts is incomplete without ‘Growth Everywhere’. This podcast recognizes the significance of growth for a successful business. Business growth isn’t just the topic it covers, but also shows various ways for personal development.
Eric Siu, CEO of Single Grain — a digital marketing agency, created this podcast to impart his knowledge on sales, productivity, and many other segments.
The title of the podcast itself is accurate for listeners expecting to listen to sales tips, interviews of industry leaders, and more.
Our Recommendations –
- The 5 Rules for Ads that Convert
- How To Pitch Your First High Ticket Sale
10. Sales Babble Podcast
According to the host of this podcasting platform, Pat Helmers — high selling is all about lending a hand. One doesn’t have to be sleazy or pushy as far as boosting sales is concerned. Pat himself has built a sales team for his SaaS startup that created income in eight-figures.
The main focus of this podcast is B2B sales, but he interviews many industry leaders and business owners for a comprehensive business growth overview.
Our Recommendations –
- Climb Everyday Sales Process with Mark Steel #263
- How Value Selling Can Grow Your Business with Chad Sanderson #281
11. In The Arena
Every practical, valuable, and of course, executable advice sounds nice; isn’t it? Anthony Iannarino’s podcast focused on small business owners is nothing short of a repository of advice.
Anthony — the author of “The Only Sales Guide You’ll Ever Need,” and many other books have 25 years of experience, which he invests in his podcasts and impart knowledge among listeners.
With every podcast episodes, Anthony helps entrepreneurs boost their sales and take their startup to the next level.
Though he brings listeners many things, they also get to listen to industry experts and guest authors such as Jeffrey Gitomer, Tiffani Bova, and Seth Godin. This is what makes ‘In the Area’ one of the best podcasts for both B2C and B2B professionals.
Business podcasts are gaining popularity, and many people are taking this platform to share their knowledge.
Podcasts are amazing when you are short on time, or you’re someone who digests knowledgeable stuff dished out in the form of audio, which you can listen to any time — just like Designhill’s free webinars that you can access from anywhere and anytime.
Even if your business is in its initial stage or is booming, listening to small business podcasts is undoubtedly going to help you sell more.
Conclusion
You might not find yourself in a place to listen to all the podcasts discussed earlier, and that’s okay. You just have to take out 10 minutes from your daily schedule to listen to any of the podcasts that could reveal you the secrets of sales! No matter which of the earlier discussed business podcasts you choose, it’s sure they can help you sell more.