Freelancing is like a breath of fresh air. It breaks the monotony of the routine schedule and helps us to follow our passion. There is no joy beyond the thrill, excitement and satisfaction we attain while following our heart. Every person is an entrepreneur by birth, and we are genetically framed to be one. As we grow, we get hobbled by commitments and reality, and we settle. Somewhere along the line, we reject the broken dreams with a heavy heart. There has been a significant increment in the freelancer’s population in the past few years. Education and exposure have urged people to follow their passion. Now, people are looking to have a career in freelance graphic design, web development, content writing, etc.
The past decade has seen a significant bifurcation in the field of education. The internet has also opened the world of possibilities to the students.There are more and more specialised courses every day and students have the freedom to explore the prospects.
The medical or engineering trend is quite outdated these days. Nevertheless, the balance between demand and supply in this sector is almost equal in any given sector at any given point and time. The primary attributes of this balance are
- Insecurity in the job market
- Higher hours low pay scenario
- Changes in the educational trend
- Financial Independence
Graphic Design is one of the fast-growing high demand creative industries today. The increased need for promotional and marketing collaterals has skyrocketed the scope of the industry. This continually evolving field ranks among the top in the leading freelance services. Every company, big or small requires graphic design, and it is not probable for most companies to retain and train an in-house resource.
The working hours and the quantity of work are not justified. This scenario makes freelance graphic design career the hotshot player in the playground. Nevertheless, knowledge of the design software is not enough to warrant success in the field of freelance graphic designing.
Staying on top of the game at all times is mandatory. The industry has its share of opportunities and pitfalls. It takes extreme caution to tread carefully while simultaneously moving forward.
It involves the high level of creativity, constant follow up of market trends, the know-how of the industry, and fluency in the graphic design software. It is also important to weigh the options and plan the game accordingly.
Here Are Few Tips Which Would Help To Start A Successful Career As A Freelance Graphic Designer In 2018
Table of Contents
01. Know They Self
Being a freelance graphic designer is not only about understanding the gradients and curves of Photoshop and other software. It is also about understanding and delivering the clients whims and fantasies.
The first step in the process is realising one’s strengths and weakness. Some people are more inclined towards creativity while others are pragmatic and forward-thinking in their approach, and a few have learned the knack of balancing both.
It is always advisable to understand your firm points before starting a venture. A vision board or merely writing it down on a paper will assist in the more extended run. You can also talk with your previous employers and friends to understand your hidden talents. Every superhero has encountered a life-changing experience which has re-defined their life.
The best part of the exercise helps us to know the lesser known abilities. It is appreciable to acknowledge them right from day one. This will help you to either develop the skills or associate yourself with the right person to compliment the skills. It is understandable if you are not the master of all trades. The first step is to Know thyself.
02. Your Contacts Are Your Guide
As a graphics designer, the first hurdle would be to keep the business coming. All of us have the same concern when it comes to starting a career. We are often clueless about how and where to begin our venture.
Like any job, freelancers are frequently asked for their experience and portfolio. So how do you start? The magical key lies right in your hands, and the clues lie in your contact book.
The people we meet in our lives can help us take the first step. Sometimes we never realise their potential because we are too busy searching for the unknown angel. However, there are a few points to be considered while approaching a contact.
- Never use your contacts only for professional gains
- Always be sensitive and sensible when asking for a favour
- Most people do not venture out of their system to support others. Though it might sound little harsh, it is the hard truth.
- Maintain good relations will all people. We never know who can change our life
- Always be grateful for the support and let them know about it
- Always find a way to return the favour
- Never give false promises
Start scrolling now. Your contacts are your guide. It is a smart and sensible move to keep the business up and running.
03. Clients Matter
We all have our perception about design and consider ourselves experts in it. The clients mostly think they are right and they have their self-described opinion of every design terminology known to man. Communication is the first step for efficient customer support. Remember that always do not comprehend the graphic design technological terminologies.
This behaviour does not be necessarily valid for all clients. However, it is better to be on the safer side. Avoid unnecessary conflicts right from day one. Always record the conversations in the email the requirements, confirmation and commercials. It is better to be reliable than sorry. It could be a tedious process, yet is the essential part of consumer handling. Some of the secrets of client relationship are:
- Never show your temper to a client or a potential client
- Everyone hates an overbearing vendor, no matter how good they are.
- Don’t backtalk about a client. You might send it to them by mistake
- It is best to avoid a personal relationship with the client
- Always be patient as well as firm
Clients are the better half of the freelance graphic designing career. Maintain a good relationship with them as clients matter.
04. Be The Change
The survival of the fittest defines evolution. However, no rule states that the most qualified is always the strongest. If history is any indication, adaptive skills have been the leading criteria for survival. It means adapting and accepting the change in the universe. The market and the consumer trend are constantly evolving on a daily basis.
The same logic also applies to the advancements in the field of graphic design. Developments and updates in the software industry are quite common. How do we keep up with the trend and still maintain our business? This could be very challenging as the trends, and the changes happen at various sources across the world. Keeping track of it would be impossible. The Internet can be an invaluable source of information, and there are multiple communities and forum.
The World wide web is a Pandora box situation where there is an overload of information. The primary and principal step would be to define your niche in the field of graphic design. The consumer interest is continually evolving, and new marketing trends are introduced. The loophole would be to keep track of the Marketing Gurus who initiate the changes in marketing trends. Be the phoenix bird and be choosy about the knowledge and information. The quality matters.
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05. Be The Black Sheep
How do you establish a place for yourself in the highly competitive freelance graphic designing industry? Every year thousands of freelance designers venture and begin their careers in the field. How do you stay ahead of the race? There are two ways of achieving it, the traditional way and the better way. Graphic design is about creativity as well as knowledge.
Even the most innovative person in the world can attain the saturation point. And designing is not a race, and the player who finishes first does not necessarily be the best. The traditional way would be delivering the top class designs. Unfortunately, the path gets narrower as we reach the top and it accommodates only a few people. No offence to the others, if all freelance graphic designers reach that level, then the standard becomes higher.
The better way of achieving success would be to create a niche for you. Graphic designing is an extensive field with various specialisations. There are unique ways of delivering the same type of service. The permutations and combinations make it a world of opportunities. Create a signature style and excel in it. Sometimes. Ordinary is outdated, and we have no other choice than be extraordinary. Be the black sheep and be good at it.