Last updated on April 20th, 2023
Unique ideas are the basis of designing a memorable logo. Otherwise, there is no point in creating it for a brand. A design job is not easy to finish. Besides the complicated brief from a client, a designer’s mood may swing in between the designing, and the lack of inspiration may be a huge hindrance to creating a logo that stands out in the market. However, with some precautions, a designer can deal with those issues.
From coming up with a unique design idea to going through its different phases, a logo design process usually is lengthy. It takes many days and even up to a month, depending on the type of design and the designer’s working schedule.
With such a long time to finish the job, even a professional logo designer may get stuck in the design process. As we have heard of writers’ block, there could be a designer’s block when a designer has no idea how to proceed further meaningfully. That sometimes is a frustrating situation for a creative designer.
But facing a designer’s block is not something unprofessional or showing the designer’s lack of ability. It usually happens due to extra pressure on modern-day designers. They already have plenty of unique design ideas from a client’s competitors in the market.
So, a designer is under pressure to develop something unique and attractive that a client can proudly display as brand identity. So, maintaining a client’s brand identity and personality is no longer easy for graphic designers, leading to a loss of ideas sometimes.
Another aspect of a designer’s block is that a designer is not mentally prepared to continue the design work. Therefore, no amount of effort will work in that condition. So, what is the solution to returning to creative work when you are stuck?
Here is How Professional Logo Designers Can Come Out Of The Designer’s Block
01. Proceed In An Organized Way
Many designers have a casual approach to working on a graphic design project. But this often results in delayed work and client complaints about the deadlines. That also leads to more pressure, resulting in confusion and loss of ideas.
When starting work on a logo design, prepare a checklist for your progress. Then, you can check the progress and step to take the next step. That’s the way to save your mind from getting overwhelmed.
02. Don’t Be Too Critical Of Your Work
Sometimes professional logo designers scrutinize their work too minutely, which leads to dissatisfaction. Such a designer then gets stuck and has no idea what next step to take. Instead of harshly criticizing your work all the time, get it reviewed by your friends or expert designers.
So, relax a bit and return to the design with fresh eyes after a while. You may start liking your strategy or develop one or two small changes to give the design the desired look. You should take it easy and consider your logo design idea reasonable since you thought it over a lot.
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03. Draw A Lot Of Sketches
Sometimes a designer gets stuck at the very first stage when searching for unique ideas. One proven way to deal with such situations is to quickly make as many sketches as possible quickly. Sketches are the ideas hidden in your creative mind.
So, drawing them down on paper one after another will help you visualize those ideas. You can then pick an idea to develop it further into your client’s logo after further researching the brand.
04. Move Away From The Project
You need to work as per schedule to meet the deadline. When you are attached to a design project for too long, it stops you from thinking new. You are already working on the same idea for many days consistently. That makes work monotonous, requiring you to reenergize and rejuvenate yourself.
So, move away from the project for a brief refreshing period. Then, if you have time to finish the project, take a long walk and observe things. Do something that interests you, and then return to the logo design you are working on with fresh eyes and mind.
05. Take Adequate Rest
When you work for long hours daily, it is normal for anyone to feel fatigued at some point. That has a direct impact on your creative thought process. On top of that, you may also be required to work extra hours beyond your routine.
A remedy to such a situation is to take a rest. Think of simply lying down, shutting your eyes, taking a deep breath, and doing nothing. That helps the brain take some rest from calculating your different moves all the time to create a logo. After the rest, you will get the much-needed physical and mental energy.
06. Talk To Fellow Designers
Creative ideas are not easy when you consistently think of new ideas. Approach your fellow professional creative designer who may look at your design issue differently, which may help resolve a problem.
All you need to do is to discuss the problem with them in the hope that they will suggest something unique from their perspective. They may even point out what wrong you are doing to the design, which is sometimes enough to correct the things.
07. Start Working On Other Projects
Sometimes diverting your mind from the current work to any other project helps you get out of a situation where you are stuck. If you have been working on a project for a long time, you will be stuck at some stage due to boredom and monotony.
Instead, divert your attention toward other projects you have in mind. Then, spend your time on those works, so your mind has something else to focus on for a while. So, after a few days, you return to the main project and may come up with some refreshing ideas.
08. Visit Your Collection Of Inspirational Designs
A creative mind also refreshes itself by looking at some aesthetically pleasing works of art and designs. If you have your library of inspirational designs, then visit the collection to get your creative juices flowing. If you have not yet built one such library, start having those inspirational works.
Whenever you are stuck due to a lack of ideas, you can visit the online collection even when you have no personal collection of motivational art and design works. Many online platforms, such as Pinterest, are home to hundreds of unique design ideas. Spend a little time there to rejuvenate your creative spirit.
You should make these primary considerations while working on a logo design project. If you are a professional designer, make sure that you maintain your enthusiasm for the design at hand. Do not overstress yourself; take it as your job that you need to finish as a professional.
As a graphic designer, looking for new work opportunities is natural. At Designhill, you can find many logo design jobs as design contests with attractive prize money for the winners. Clients can also hire you to work with them on a one-to-one basis.
Professional logo designers also are prone to get stuck at some phase during the process. They can resolve the issue by breaking the monotony of the project and doing something else to come back with a fresh mind. Also, they should prepare a checklist to guide them during the design process.