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ICC Unveiled a New Logo for T20 World Cup 2024

by Alice Jackson Tweet - in Logo Design

ICC unveiled a new logo for T20 World Cup 2024

Last updated on December 25th, 2023

With Australia winning the recent ICC Men’s Cricket World Cup, the stage is now set for the ICC T20 World Cup 2024 for men and women. Unlike earlier T20 World Cup logos, this new logo hints at the excitement the limited-over match holds. Not only you but cricket fans from around the world are waiting eagerly for the tournament. The logo has already gained immense popularity, and fans hope their favorite team to win.

The T20 World Cup 2024 matches will be held in the West Indies and the USA from 4 to 30 June 2024. It is for the first time that the Twenty-Twenty Cricket World Cup matches will be organized in the USA. England won the T-20 World Cup 2022 in its previous edition. The T20 brand logo will be visible everywhere for many months to fill the cricketing environment and people with excitement and anticipation. 

Compared to 16 teams in the 2022 edition of the World Cup, this year will have 20 teams participating in next year’s tournament. Canada, Uganda, and the United States will take part in the tournament for the first time.

T20 World Cup Logo 2024 — a new visual identity

The new tournament logo is uniquely designed to express its message to the audience. The logo is the visual identity of the event. It is already all over the Web and offline platforms as a core identity that cricket lovers can associate with.

T20 World Cup Logo 2024

In its statement about the logo, the ICC said, “The pinnacle of international T20 cricket just got a vibrant makeover with the unveiling of the new visual identity for the ICC T20 World Cup. This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a dynamic brand identity that captures the essence of the game’s relentless energy.”  

ICC General Manager – Marketing and Communications, Claire Furlong, also said: “The ICC Men’s and Women’s T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy. The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event’s look and feel.’’

The T20 matches excite the spectators, with many quick ups and downs throughout the game. This year, the ICC has gone far in launching a logo with eclectic color palette and striking imagery. The logo design has bat, ball, and energy elements as its brand identity. These three elements represent the game’s quick movements and other basic aspects. 

Here’s what the ICC T20 World Cup logo represents and includes: 

The swinging bat logo 

The swinging bat logo 

The T20 World Cup’s new logo has the ‘T-20’ shaped like a swinging ‘bat’ that conveys the message visually. The message is that the viewers will see all those long and lofty shots over the boundary during the innings in the limited-over match. The bat shape is within a lively ‘’ball’. This design depicts the excitement and intensity of the bat swinging frequently with each ball bowled. 

Logo design with local elements 

Since the ICC Men’s T-20 World Cup event will take place in the West Indies, the logo design has the elements of the island nation. The logo has unique patterns to pay homage to the palm trees found in the West Indies. 

Logo design with local elements

Then, there are ‘stripes’ in the logo design, representing the USA, where 20 teams will play 55 matches next year in June. 

Depicts vibrant energy 

The logo has a zig-zag design, expressing quick and exciting movements. It also depicts the emotions involved in a game of cricket. The zig-zag pattern that also stands for the vibration and energy of the game is in the form of the W of the World Cup. 

The logo has a zig-zag design

So, the ‘strike’ graphic of the logo depicts the vibrant energy we all witnessed during the World Cup matches. The zig-zag pattern in the T-20 World Cup’s new logo design suggests exciting moments during the run chase or run-scoring innings with ups and downs. 

T-20 World Cup 2024 schedule

The men’s tournament will start on June 4, 2024. The final will be played on June 30. There will be 55 matches during the World Cup, and twenty teams will participate in the tournament.  

So, the ICC T-20 World Cup logo is a unique and impressive design that successfully conveys the tournament’s spirit. 

If you wish to get a sports logo design capturing the essence of your brand, count on Designhill. The creative platform has creative logo design services and tools to help you get a meaningful logo. You can launch a logo design contest or use the DIY logo maker tool to create it yourself. 

Wrapping Up 

The ICC T-20 World Cup 2024 is the most awaited tournament that will take place in the West Indies and  the USA. It now has a unique logo that conveys the spirit of the World Cup and fills the hearts of fans with excitement and anticipation. The logo resembles a swinging bat, signifying a stylized T-20 design with the local elements incorporated into it. 

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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