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Plain and static content does not work anymore when it comes to driving customers. Instead, big enterprises and small businesses now prefer interactive content to engage the target audience. A user interacting with content also engages with the brand for a long time. That is ... Continue reading
Earlier it used to be okay to use static photos and videos to promote your business and have a static website photo gallery or post your blogs to social channels. But things have changed dramatically over the years. Now, due to ever-increasing use of ... Continue reading
Interactive content is grabbing attention of businesses in a big way. In fact, interactive content has hugely impacted small businesses make strategies to draw in more customers. Almost every small business is creating and marketing interactive content in a bid to increase their reach amongst ... Continue reading
Your fan following on your social pages is perhaps one of the best ways to measure your small business' impact on the social media landscape. But people will like your social media pages only when they like the content that you're posting. If they ... Continue reading
Simply posting a blog, article, or web content has its own usefulness, but such static content does not ensure readers' active participation. To do that, you need to cleverly repurpose your static content and present it in the form of calculators, infographics, videos, assessments and ... Continue reading
You do not have to start from scratches every time when developing your content strategy. Instead, it makes sense to repurpose your successful static content that you have already published or posted on your site and turn into an engaging and interesting interactive format. By ... Continue reading
It’s tough to decide when a business needs rebranding, but most businesses will require a rebranding at least once during the course of their lifetimes. Rebranding should be a natural occurrence and should be goal-oriented. Once complete, the rebrand should drive the desired ... Continue reading
Your small company’s efforts to establish itself in the ever so competitive market will go down the drain if its presence on the social media turf is unimpressive. After all, a vast majority of your potential customers is on social sites and you would ... Continue reading
Small business should sell its products or services first by extensively researching about their target audience. To generate such leads, however, they need not necessarily spend an arm and a leg. The Internet simply swarms with a host of social media tips and tricks to ... Continue reading
Though business world seem to have been smitten with social media marketing, nothing works better than email marketing when it comes to growing your small business. In fact, email marketing is perhaps the best way to build a rapport with potential customers. The Internet simply ... Continue reading
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