Last updated on February 5th, 2019
Your website showcases the business you run and the services or products offered to the people. But thousands of websites are already running in your niche. So, make sure that the website design is competitive, unique and accessible to your targeted customers. Here are some easy tips to follow while creating your website.
Useful and informative content
Visitors search websites for fresh and relevant content. They will stay glued to your website if it offers original and well written content that addresses their concerns. The content must be presented in the easy but interesting way with most of the points highlighted in bullets. The readers would like to share good quality content from your site. This in turn helps in getting social media exposure and quality links. Your website gets higher page ranking on search engines for quick visibility to the customers due to quality content.
Ensure basic SEO
Search Engine Optimization techniques are part of the practices used for ranking a website in the top search pages.Your site can be visible to the targeted customers with simple SEO steps.
- Ensure good link bait article titles
- Meta title tags
- Proper use H1, H2, and H3 tags
- txt file
- Natural usage of keywords on site pages
- Use of Google Webmaster Tools and Google Analytics
- Easy navigation
Avoid use of templates
Free website design templates do not make a serious business website. The templates are usually for the beginners. Create a website design of your own to lend credibility to your online business. You should also avoid paid templates as they too are available to many others. You do not have to spend a lot of money on creating an awesome site. Instead, a simple and useful website also is good enough to gain your customers’ attention.
Beat the competition
Your aim in creating a website with useful content should be to beat the competition. Take extra measures to be ahead of your competitors in order to grab a market share. Learn from your competitors’ websites and see what worked for them. Know what different should you do to draw your customer’s attention from the competitors to your site.
It is advisable to hire an expert SEO to know about who is linking to their websites and what other tricks they use. If your small business cannot afford services of an expensive designer, you can use beautiful templates for free to create web designs on your own as per your choice of colors, typeface, and other requirements.
Promote your website
Once you have launched your website, it will not yield results automatically. So, promote your website. Use social media and other means to spread word about the website. Make good use of Twitter, Facebook, Google+ and other social platforms to ensure the site’s visibility. Comment on other blog posts relevant to your niche and actively participate in forums to discuss an issue related to your business. These simple points will yield results shortly.
Do not forget the importance of e-mail marketing and RSS subscribers in promotion of your website. Get email addresses and have people subscribe to your RSS feed. This strategy will help you promote your website amongst thousands of subscribers in years to come.
Site load speed
Visitors do not wait for a long time before a website finally loads. They simply migrate to other sites. So, make sure that your website does not take more than few seconds to load. To ensure speedy loading of your site, make sure that it has few graphics and images. You should use a good server and make your page cacheable.