Last updated on October 26th, 2020
Finding a way to create a competitive edge for your business is essential. Operational business success majorly depends on the company’s brand identity towards the target audience. Customers usually tend to buy products that are easy to remember, and unquestionably the logo design plays a pivotal role to leave a lasting impression on the audience.
To create a logo that is both eye-catching and tells a story is vital. In fact, the band logo that is unique and stands out, usually performs better if it’s compared with other brands. The primary objective of creating a logo for branding is to help clients recognize a brand and recall it easily from memory.
As per the recent studies, around 90 percent of consumers expect their experience they have with a particular brand to be consistent across all platforms. This is why you need to place a priority on creating and maintaining a specific brand identity rather than being all over the place with your message. Typically, working with professionals like Melbourne media consulting is essential when trying to create a relevant brand identity.
What Is A Brand Identity?
In short, the brand identity is how your audience perceives your company. Most marketing experts recommend looking at your brand as an actual person. You need to also view your audience as a group of prospective friends that you want to engage with. In order to get this group to like and engage with your company, you need to influence how they see you positively.
Most people are looking to use companies that share the same values and that offer a product or service that enriches their lives. Successful companies like Starbucks understand the importance of a strong brand identity and work very hard to keep the public perception of their business pristine. Starbucks used the power of social media to connect with their audience that resulted in a big success.
Here Are 8 Tips For Creating A Brand Identity With Your Logo Design
01. You Need To Get Information About Your Target Audience
Most newcomers to the world of brand identity fail to realize just how important getting to know their audience. Attempting to create an identity without first flushing out the details on who all are your audience, can create a lot of problems. If you have no idea who you are trying to connect with, how are you going to make strides to create the right identity for your business?
When trying to find out more about your audience, you need to focus on their details. Knowing the age, gender, income, and education level of your customers can help you to a great extent. If you are struggling to find this type of information, take a look at your competitor’s social media page.
Generally, you will be able to get a handle on who their audience is and how they are appealing to that demographic. While you need to avoid stealing ideas from your competition, you can take their ideas and put your own spin on them.
02. Focus On Offering Value To Your Audience
Once you have a handle on who your core audience is, you can start to dig for details. Figuring out what makes your audience tick, can help you offer more value via your brand identity. If you know things like what inspires your audience to buy your products or services, you can easily alter your product to fit their buying behavior.
While some businesses will need to provide guidance and advice to their audience, others will just need to entertain to attract clients. If your audience responds more to things like humor, then work on building a brand identity based on a bit of comedy.
Being a bit tongues and cheek with brand messaging has done wonders for companies like Dollar Shave Club. In general, if you can make your audience laugh, you can get them consistently buy your products and services as well.
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03. Visualize Your Company’s Personality
Being able to offer prospective customers, a visual representation of your company’s personality is essential. In the modern age of advertising, consumers want to be wowed with vivid imagery, colorful logos, and engaging video content. While having a great blog about issues relevant to your company is excellent, you need to focus on video marketing as well.
Most consumers are more apt to view and share a video than they are to read a blog. If you want to use video to further your brand’s message, there are a few ground rules you should follow. The first rule you need to be aware of is that keeping your videos short and to the point is a good idea. Making a video that is over three to four minutes long is risky. Modern consumers have a notoriously short attention span, which is why staying on point and keeping videos around two minutes is your best bet.
The second thing you need to keep in mind when making videos to help with brand identity is that humor is a good thing. Rather than making your videos stiff and rigid, you need to focus on entertaining your audience. If you are unsure about what subject matter to cover in your videos, reaching out to professionals for graphic design services help is a must. These marketing professionals can help you write a video script and shoot your new video with ease.
04. Reach Your Audience With Emotion
If you are looking for a surefire way to reach your audience, using emotions is a great idea. You want your brand to tell a story that will connect with people on an emotional level. This strategy has been used for years in the world of workout videos.
Popular brands like P90x target couch potatoes with their ads. They show their audience what can happen if they work out with their program for 90 days. Many of the infomercials these companies put out to tell the story of overweight people getting their life back on track with the help of their program. This information usually spurs an emotional response in customers who are struggling with their weight loss issues.
Finding an emotional hook to use in your advertising campaigns is no easy task. Generally, this will require a bit of trial and error. The efforts and time you put into enhancing your brand identity will pay-off in the long run.
05. Keep Things As Simple As Possible
One of the biggest mistakes that you can make when crafting a brand identity is complicating it. Ideally, you want to keep your brand identity and marketing message just as simple as you can. Over-complicating your approach can alienate prospective customers, which can affect your bottom line over time.
Using the principles of logo design can help you significantly during the brand identity selection process. Professionals in the world of logo design will usually go through many rough drafts before deciding on a graphic that works.
Often, they will remove unnecessary elements from their original designs because they don’t add value to the consumer. By eliminating unnecessary information and elements from your brand identity can make your company more relatable to the modern consumer.
06. Consistency Is A Key
In order to have a successful brand identity, you will have to focus on keeping things consistent. For the most part, businesses have many marketing channels they use on a regular basis. These channels include everything from social media to actual websites. Get your site and web pages designed with a professional graphic designer, making sure the message and the voice your brand has is consistent across all platforms.
Failing to have this level of consistency can put your business in a bad light. If you don’t have the time or experience to handle branding your business, reaching out to marketing professionals for help is a great idea. They will be able to keep your message consistent by publishing content on a regular basis. This content should be relevant to your industry and informative to your audience.
07. Social Media Branding Tips
Unless you have been living under a rock for the past decade, you are all too familiar with the power of social media. When used correctly, social media can help you take a business venture from startup to the success story. Spreading your company’s branding message all over social media platforms like Instagram, Pinterest, Twitter and Facebook can help you extend your reach.
When creating new social media profiles for your business, you need to feature your logo heavily. Many social media platforms allow you to have a profile image. Making sure this image is the same from platform to platform is a must. By doing this, you can create a sense of brand consistency that prospective customers will gravitate towards.
08. Responding To Bad Reviews Is Not Easy
While all businesses hope for nothing but positive customer feedback, this is rarely what they get. As time goes by, you will probably be faced with a bad online review from a former customer. How you handle this review is essential to maintaining your brand identity. Trying to solve the problem a customer has with your company should be your primary objective when presented with a bad review.
Openly fighting with a customer online will tarnish your image and may lead to losing business. This is why you need to use the “customer is always right” mentality when dealing with these potentially disastrous situations.
Rather than trying to create and maintain a brand identity on your own, you need to work with an expert graphic designer in order to get a stunning logo for your business. A seasoned marketing company will be able to provide you with the guidance you need during this process. Putting all the aforementioned graphic design ideas while creating your own logo design will definitely help you to come up with the best logo ideas. Apart, it’s always fun to have a glance at the trends and various logo designs being used by companies to represent their brands. Considering the importance of logo design in establishing brand identity, businesses are hard-pressed to invest in logo design. For affordable yet professional graphic design, you can go with Designhill — a leading freelance graphic design platform.