Last updated on October 5th, 2018
Restaurant business needs consistent marketing support for its growth. But the first step in taking a restaurant to the people is to have a memorable logo. A restaurant logo has the power to captivate people with its vibrant colors and other element. Such a logo will build brand identity of your business, which ultimately results in building a growing base of loyal customers.
Many restaurant owners seem to have completely ignored the significance of a logo. It can be said by taking a look at their logo designs. Most of these logos are nothing more than a casually drawn sketch. Such logos have no intention of attracting the customers’ attention. These logos are just for the sake of having a business symbol on stationery, business card and elsewhere.
One of the reasons why many restaurant owners do not have memorable logos is that their logo designers did not care for it. Remember that there is a tough competition in the restaurant business in all the niches. That is the reason that many restaurants wind up their business early. According to a study by Ohio State University, 60% of the restaurants in the U.S are closed in the first year, and 80% do not go past five years. It may be that many of them did not chalk out a clever marketing strategy.
Time and again, we have been hearing and reading about the effectiveness of logo design. Indeed, logo is the most essential graphic design element that help in building a company’s brand value. A powerful logo design that tempts visitors is utterly important for restaurants as they have to constantly tickle pink the fancies of epicureans and gluttons.
Here Are 3 Tips To Avoid Making Your Restaurant Logo A Nightmare
01. Ineffective Use Of Graphics
Graphics is one thing which always goes through phases of experimentation. So, don’t try to make your restaurant logo an unnecessary platter of unrealistic design only with a view of making it unique. It may hit your brand value very badly.
See, how the logo designer of the Dirty Bird Fried Chicken has earned a bad face for the restaurant through the usage of an uncanny image in the logo. And this unpleasant design not only earned a bad repute for the restaurant, it even spurred an outrage and controversy.
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The Fork, Knife and Glass logo also falls in the same category. Trying to showcase three things together, this logo has badly affected the design specifics. Its asymmetrical shape and the monochrome colors make it not so interesting logo.
You must be aware of the ways to design iconic and memorable logos. This logo has a complicated design due to overuse of graphics and other elements. Make sure that your restaurant logo is a simple but unique design.
02. Incorrect Usage Of Theme
A logo theme is perhaps one of the essential features of a logo. In fact, a logo theme allows onlookers to create visual imageries about an organization’s identity and/or website. Therefore, before starting to design a logo, you must carefully mull over to find out if the theme that you plan to use is able to deliver your message or not. Otherwise, your logo design will make your customers lose their interest in your logo.
Have a look at Hip Hop for HIV concert’s logo. The spattered blood theme demeans the entire purpose of the concert. Quite like this logo, if your restaurant logo design theme is not so befitting, then it will fail to impress the visitors.
So, here is a tip for you: make careful use of theme for your logo. Judicious and effective usage of theme reflects well on your industry and business specifics. Things might take up more crucial form if you have just opened your restaurant and are waiting for customers to drop in!
03. Wrong Choice Of Colors
The Color scheme is essentially the lifeblood of any image or a logo design; therefore it should be carefully selected. An intelligent logo design looks natural and appealing after color fill, while the bad ones look like a lab full of multicolored chemical bottles.
Therefore, your logo design should not appear like a rainbow and should have a distinctive spell of your restaurant specialties and cuisines. It doesn’t matter even if you leave your logo in monochrome, at least this way you will save it from turning into a design disaster.
See the logo of The Diner Cafe, the graphic designer has used nearly every color available: red, brown, purple, yellow, blue, green, yellow and has yet failed to turn it into an appealing design. The careless selection of colors does not resonate well with the message and has turned this otherwise pleasant logo design into a disaster.
Take a clue and ensure that your restaurant logo design does not turn to be a disastrous one like the ones mentioned in the blog.
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Restaurant logos must be memorable designs that can make a lasting impact on target customers. But many logos do not adhere to the design principles and pay a heavy price by losing their customers to the competitors. A nice restaurant logo design must be based on clever incorporation of colors, theme, and graphics.