Crafting unique, thoughtful construction business cards is a great way to attract potential customers and win new business. In addition to providing your contact information, your business cards can also be used to fulfill a variety of other business goals, such as brand recognition, advertising, and even a call to action. So, wondering what are the do’s and don’ts to create construction business cards? In this post, we have shared 11 must-know tips to design amazing construction business cards.
When designed right, your construction business cards can leave a lasting impression and transform passing strangers into lifelong customers. But, not everyone is design-savvy enough to execute outstanding business card designs that get their business noticed.
Sure, you could ask many graphic designers to create something great, but a better approach is to understand the best practices yourself. If you want to discover how you can create business cards to wow your prospective and existing customers, then read on to discover 11 tips to design amazing construction business cards.
Here Are The Top 11 Tips To Design Amazing Construction Business Cards
01. Choose A Design To Showcase What You Do
The design you choose should tie into what your business actually does. It should highlight the services you provide so it’s clear at a glance what your business is about.
Construction businesses may cover different services, such as roofing, painting, tiling, remodeling, building, etc. There are tons of different business card templates for the construction industry, and you need to choose the one that best represents your business.
Your card should remind your prospects and customers of your business so that you are first in their minds when they need a particular service.
Below is an example of how you can choose a design that showcases what your business does.
Example: Modern Remodeling Theme
As you can see from the image below, this card makes it explicit what the business is all about. Customers can immediately get an idea of what services the business provides and what they can expect from them.
02. The Design Should Speak To Your Target Market
When choosing the design, look, and feel of your construction business cards, it’s important to make sure that it speaks to your company’s target market.
These days, there are tons of groundbreaking ideas to choose from which makes it easy to find the perfect design that’s relevant to your ideal customers.
For instance, if your target market is high-end construction, then every aspect of your business card needs to reflect a more high-end design. This includes everything from the card stock and design to the colors, fonts, and so on.
So, for a high-end business, you might choose a card with a special finish, such as:
- Foil Stamping
- Letter Pressing
- Spot UV Coating
Below is an example of a luxury, custom gold logo metallic business card:
It’s not always necessary to go with the types of finishes outlined above for your custom business cards, and there are many other professional finishes you can choose from.
But, it’s important to remember that the finish you choose can go a long way in creating a lasting impression on your would-be clients. So, take the time to determine whether or not any special finishes might benefit your business card design in any way before making your choice.
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03. Don’t Forget About Brand Consistency
In addition to your potential customers being able to understand immediately the type of service you provide, they should also know at once that your business cards are associated with your website and other online presences.
The design of your business cards should be consistent with the company’s overall brand. It should have a similar look and feel to the website, various types of emails, social media, press release, and other marketing materials you use.
For instance, if your website features light colors, such as white, yellow, and blue, which are popular among construction sites, then you want to choose a business card that incorporates those same colors in order to stay true to your brand identity. If you create other merchandise like custom t-shirts or any other company swag, it’s best to make sure that you stay consistent with your branding.
The image below isn’t one from the construction industry, but it’s a great example of this concept in action:
Notice how the brand color scheme and style remain consistent across everything from the website to the mobile site, flyers, emails, business cards, etc.
04. Busy Cards Are Not Effective
Although minimalism is becoming a more popular choice for construction business cards, some people don’t find empty space on business cards appealing and they do their best to fill it with a variety of graphics.
They take the construction business card theme as far as it can go by including images of construction tools, builders on-site, building hats, and anything else they can think of.
But, for the most part, this can be a big mistake because “busy” cards are not very effective. They can lead to confusion and provide a bad look for your brand.
The design of your card should be simple and include lots of white space (also known as “negative space”) in order to make it easy for customers to notice important information on your card.
The example below shows an effective business card design that has lots of negative space:
So, while additional graphics may work well to show off your brand identity, it’s not necessary to explain the full scope of your brand’s personality through visuals and colors on your business card. Sometimes simpler really is better.
05. Be Deliberate With Your Information
Before you can craft amazing construction business cards, you need to know exactly what you want to communicate.
Keep in mind that when it comes to business cards, not all information is created equal.
There are tons of things you could include on your card, but whatever you choose, make sure that you’re very deliberate, clear, and concise with your information.
Below Are Some Examples Of Things To Consider Including On Your Business Card
- List Core Services
- Include a Positioning slogan
- Showcase Affiliate Partnerships
This last one is a great way to build trust with your prospects and customers.
If you are having trouble knowing what to put on your card in terms of service information, then take a look at your company’s data to see how customers utilize it the most. This will help you come up with the most helpful information to include on your construction business card.
06. Use An Effective Font Size and Type
Once you’ve determined what you want to say, it’s time to choose your typography.
The font size and type you choose for your business cards are particularly important because you have to make the text clearly legible and easy to read But you’re working with a very small space.
After all, it won’t matter how stunning your font is if nobody can read it.
Font Size: In order to maintain readability, all your text should be at least 8 pts. but, since you want important elements like your name to stand out, you can vary the text sizes.
Just remember to leave the text small enough that there is breathing room (a.k.a. whitespace) around the different elements.
Font Type: In addition to being legible and easy to read, your font type should also speak to your target market.
The font you choose can influence your brand identity, and it’s important to choose the right type of font that represents the brand personality you’re going for.
There are many different types of fonts you can use, ranging from clean, modern sans serif to elegant, individualistic scripts, timeless and classic serif fonts, and more. Choose the one that best suits your brand identity and your tastes.
The image below is a great example of how fonts can be used to make your business card stand out:
07. Consider A Call To Action That Will Generate Business
As previously mentioned, your business card isn’t just for sharing contact information. It can also be used as a way to get people to take some sort of action.
Consider adding a strong call to action on your construction business card that will help you generate new business.
Remember, your business cards represent the business, and if you’ve done your job well so far, then you have well-designed construction business cards that will help you stand out from the rest.
By including a call to action, you make it more likely that a potential customer will take the next step down the sales funnel.
Below Are A Few Different Ways You Can Include A Call To Action To Help You Generate New Business
- A QR code can help get people to take the desired action.
- Offering a discount for first-time customers will help boost sales.
08. Be Memorable With Your Positioning
Every industry allows a certain level of whimsy – and the construction industry is no different. If it’s in line with your brand identity, you can use a variety of experimental strategies to design unique business cards that separate your company from the rest. For example when you have a big fleet of construction site available trucks like BL Landscapes you will want your business cards to memorably highlight the true scale of your services.
You could try a positioning statement that uses memorable tactics, as in the popup business card example below.
You can also use folded business card instead of using the traditional credit card size and shape, as in the example below:
Each of these examples above goes to show that you can still provide your potential clients with the necessary details while showing off your creative edge.
In addition to the size and shape of your business cards, other clever ideas you can use to stand apart from the rest include the use of:
- Scented inks
- Transparent cards
- Fluorescent plastic card
- Duplexing triplexing (making a card thicker by doubling or tripling its width)
- Using metal, rubber, wood, plastic, slate, or other alternate materials
The brushed-metal construction business card below is a great example of how you can give your business cards that “wow” factor by using alternate materials to the traditional card stock.
09. Give Your Logo A Spotlight
Your business card logo is how the customer will know your brand, and it’s important not to bury the lede (in this case, the logo).
So, when designing the visual elements of your construction business cards, make sure your main focus is on giving your logo a spotlight.
Although you can use other secondary graphics and flourishes whenever necessary, your logo should take center stage on the card.
One effective way to ensure that your logo gets the spotlight is to dedicate one side of your business card exclusively to it. You can then showcase all your other information (name, contact information, call to action, etc.) on the other side of the card.
If you use this strategy, keep in mind that it’s a good idea to have the logo on both sides. So, you might have the main logo on one side of the card, and add another out-of-the-way logo on the other side, as in the example below:
This is just one of the many different ways you can place the logo on your new construction business cards. You can experiment with different placements until you determine the best one for your business.
Pro Tip: If you don’t have a logo yet, it’s a good idea to opt for custom logo design from qualified professionals like Designhill Studios who will create a logo that best represents your business.
10. Ask For Feedback
Before you send your cards to the printer, ask for feedback on the design and information from your staff and potentially a couple of long-term customers. These are the people who will be able to provide you with helpful insights on how you can improve the effectiveness of your business cards.
11. Triple Check Spelling And Grammar
Nothing makes a construction company look worse than giving out business cards with spelling and grammar errors.
Your business card is often the first impression your business makes on potential clients, and having errors on it can result in the loss of a lot of potential business.
Also, it can be very expensive to have to reprint your cards after noticing an error in the name, email address, or any of the other contact details.
So make sure you triple check your spelling and grammar before sending off your business card design to the printer. You can also ask help from professionals around you or post an online job for college students to seek some guidance.
Taking the time to check all the text on your cards will save potential damage control and the money it would cost to print the business cards again.
“Check thrice, and print once” is a well-learned adage!
Now that you know what it takes to create stunning business cards, use the tips in this article to help you design your own amazing construction business card in custom business card size that will help you attract new leads and keep your business at the top of your existing clients’ minds.