Last updated on April 16th, 2019
Businesses need marketing tactics to compete with their rivals and stay on top of the game. Graphic design is a powerful tool for them to create marketing material that help build a solid customer base. The graphic items such as logos and business cards etc. must be unique and memorable designs. Such professional graphic designers create designs that draw people’s attention and convert them into loyal customers. That is why resources to create the designs are extremely important.
Many small business owners find themselves at a loss when they need graphic designers. Often, such entrepreneurs are in a hurry. They try to create their logos, business cards, brochures on their own without having much knowledge of the profession. They believe in DIY design and cobble corporate literature together in Microsoft Publisher to draw some designs and hope that it would do the job.
Such unprofessional drawings may work for small projects. But when it comes to having designs for big projects, it requires graphic design services of professionals. It may be a creative brochure design, a professional website design or the decal being installed on the side of the new company car that you need.
But instead of doing it yourself, better let your graphic design work be handled by someone who knows the job. But the question is should a startup splurge on a high quality graphic design? The answer is that even if you need only a working logo etc. graphic designs, it should be from a proper graphic designer.
Moreover, when giving your design work to a graphic designer, agency or crowdsourcing platform, you should be sure that you get your money’s worth.
What are the things you should keep in mind when finding out graphic designers for your design project?
Here Are 6 Tips To Find Graphic Designers For Your Small Businesses
01. Check Out Your Competitors First
Before you get any graphic designers to create your logo design etc, you should always see what your competition is doing. This isn’t about copying their work. You should find out what style of graphic designs your competitors are following. Then, come out with something unique. Hire a freelance graphic designer whose design style will give you the desired results.
If you’re new to the industry, make sure that you check out your competitors’ work in detail before you go to a designer. This will help you establish your needs more clearly. You can then choose the right designer with this knowledge.
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02. Start With A Clear Idea
You don’t need to necessarily have a distinct vision of the graphic design itself—that’s what you need a designer for. But you should have a clear idea of what you want the design to accomplish.
Do you want it to catch attention, drive sales through overt advertisement or through more subtle design cues? Do you want your website design to get you more web traffic or foot traffic? These are all questions you should answer before you go seeking a designer. Then, you should write a design brief accordingly for the graphic designers.
03. Do Some Research
Before you hire a graphic designer, it is better to first go through portfolios and previous work of many designers. This way you can evaluate the level of work they’ve done in the past. You can also get a feel of their overall design style.
You can then compare their styles and find out which designer can serve you better. For example, you want a graphic designer to create your brochure design, you know whose design style will do justice to your brochure work.
At another level of research—more like a background check—you can also check reviews, testimonials and ratings where they’re available. This will show you what previous clients have to say about working with your prospective graphic designer.
04. Watch For Flexible Designers
One of the most important qualities to look for in a graphic designer is flexibility. You should look for versatility not just in design, but in design skills of the designer as well. This means that you should be looking for a designer who can handle different design items well.
Your small business will need logos, brochures, business cards, signage design, websites and many more. So, work with a designer who is well versed in techniques to create a wide range of graphic designs.
05. Insist On Multiple Concepts
You should make sure that the designer agrees to offer multiple design concepts before you sign anything. Talk to prospective designers about their policy on multiple concepts to be sure that you’re getting the very best iteration of their work. So, if need a business card design, you must have access to many new and unique design concept to choose from.
06. Crowdsource It
A great option for locating best graphic designers your business is to crowdsource your design projects. One of the advantages of crowdsourcing is that you get your winning design at affordable costs. You can connect with multiple designers who submit their design entries to you. All you need to do is to launch your graphic design contest. Dozens of designers will respond to your contest by submitting their design concepts. This allows you to pick a winning design out of many.
One of the leading crowdsourcing sites to find out graphic designers is Designhill. This platform is your ideal source to access dozens of skillful designers who come to this site to do creative work. Your entire gamut of designs can be handled by the designers at this platform.
Your business needs logos, brochures, business cards, websites, packaging design, stationery and many more design items. All such design requirements of your company can be quickly met at this crowdsourcing site. You can also work with a particular graphic designer of your choice at this site.
Another advantage of crowdsourcing to Designhill is that your investment in the design is entirely safe. This is because the site has 100% Money Back Guarantee policy. So, you get your money back if you are not satisfied with the designs you get in response to your design contest.
Graphic designers should be hired only after making some research. They should be evaluated for their past works. You can opt for crowdsourcing your design work to get cost-effective designs.