Last updated on February 7th, 2023
Instagram is one of the most sought-after social channels for its huge potential to engage with the world. This visuals-based medium is also popular with businesses regarding brand promotion and growth. Still, only those who explore Instagram with an effective strategy achieve desired Instagram business growth results.
Instagram is a big platform for brand promotion, but the channel changes its algorithm frequently, making it difficult for businesses to keep up with it. So businesses need to adapt fast by building new business growth strategies. Fake growth rates and engagement will not serve the interests of businesses much.
So, what does Instagram business growth mean? First, you need to have an impressive number of followers that you gain over time. However, you need to engage with people who visit your Instagram account by creating exciting and compelling content.
Here Is What You Should Consider When Exploring Instagram For Business Growth
01. Know Your Reason For Using Instagram
Before you launch your campaign, know your goals. Why do you want to start your Instagram account? Is it to increase brand awareness or build a community? Is it to showcase your company culture or values?
Write down your business goals on a piece of paper. It will help you get reminded of your strategic move on your Instagram account. Also, your team can always check your marketing moves to see if they sync well with your goals as they refer back.
02. Optimize Your Instagram Profile
Ensure that you have optimized your Instagram profile when using it for business. The profile page gives you 150 characters to write about your business. You have one link and a few buttons that you can exploit to drive potential customers.
You should open an Instagram business profile that gives you some business-specific additional features. You can expand your business profile, know how your content is performing and even sell things on Instagram.
Your Instagram bio matters a lot when driving traffic and selling products and services. Ensure your bio shows what your company does. Tell about your industry or category and your brand personality. Provide your contact information and link to your business.
Note that your Instagram bio is a unique place where you can share a link. So, you can change that link whenever you want to suit your new content. You can also learn to use this link strategically. For instance, you can turn that one link into valuable resources for your potential customers. You can also add more links to your profile for more interaction with your fans.
Pay attention also to your grid where your posts appear. When people visit your Instagram page, they see various recent visuals in grid form. So, ensure that your visuals appear impressive on the grid.
Also, choose a profile picture that people can recognize as they go to your Instagram profile. Many businesses make an Instagram logo, logomark, or mascot specific to their brand.
If you’re one of those brands using their Instagram logos as their pictures, make sure your logo carries the relevant message for the customers and reflects your brand identity.
For this purpose, you can go through various design ideas while using a logo maker or logo design service.
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03. Post Content Consistently
A key to growing your Instagram business is posting your visuals regularly on your Instagram account. You should consistently show visuals that they want to see and enjoy. Make sure that you post various content to target them as per their interests. That is a proven way by which many Instagram users gained more organic followers.
Note that Instagram’s algorithm can know what each person is looking for and send the relevant content to that user. So, when you post relevant content every day, that content shows up in the Instagram feed of that particular person. Such people then engage with your business.
Also, make sure that you find out the best time to post your visuals on Instagram to reach out to more people. Take help from some online tools that help you know the right time to post your content to your target audience.
But consider Instagram post size as well when posting your visuals. The pictures can be square, landscape, or vertical. For square posts, the image size should ideally be 1080px by 1080px at a 1:1 aspect ratio, while it is 1080px by 566px, with an aspect ratio of 1.91:1 for rectangular images. Make sure that the vertical images are sized at 1080px by 1350px with a 4:5 aspect ratio.
Always consider the design sizes before creating a post for your Instagram account.
04. Post A Variety Of Content
Instagram is undoubtedly a visuals-based medium. But it is not just about those static images that you post regularly. You can think of posting other types of content to take advantage of while promoting your business. So, besides static visuals, you should also explore videos, Reels, and Stories. Use a mix of all of these contents.
Also, give a caption to your content that is also a way to promote your brand. Many Instagrammers use captions for a variety of purposes. They use captions to make viewers and users share your stories. Others include a short headline to a post or use captions to ask questions that viewers want to answer.
05. Use Hashtags
Think of exploring hashtags that all Instagrammers use to find out relevant content. Studies have revealed that Instagram posts with more than 11 hashtags are likely to get more engagement. You can use a tool like a Hashtag Manager to create hashtags and save them.
06. Explore Influencer Marketing
Another proven tactic to grow an Instagram account is to consider influencer marketing. So, find out some influential people in your niche. If they recommend your small business on their Instagram page, many more people will see what you offer.
Note that you can make viewers see an influencer as a trusted source of information, and when such a celebrity supports a brand, it gets a boost. So, the chances are that many of the influencers’ followers will visit your Instagram page to find more about your brand.
As far as the marketing cost is concerned, do not worry if yours is small. Indeed, it is true that celebrities are generally out of the budgetary reach of small businesses. Still, you can always rely on micro-influencers. They have fewer followers, but they are your direct potential customers from your niche. That means you can personally engage with them when they visit your Instagram account.
Influencer marketing is much more effective and result-oriented than traditional advertising. After all, you can target your customers in a niche market precisely rather than targeting them randomly through an advertisement campaign. So, affordable micro-influencers are more suitable for smaller businesses to endorse brands.
07. Launch Your Ad Campaign
You should think of using Instagram ads to your advantage to increase brand awareness and sales. But make sure that your ad campaign has a well-thought-out strategy to target your audience precisely.
Note that there is a difference between an ad campaign launched to sell a product or service and an ad campaign to attract followers merely. When designing your ads for sales, you can tempt the viewers with an attractive discount. That kind of ad will convert many more people into buying your offer.
But when the intention is to increase the number of followers, the ad will have different content. For instance, YouTube invested in Instagram ads featuring famous singers such as Camila Cabello. The ad intends to drive the singer’s followers to YouTube Music’s Instagram channel and then YouTube’s music channel.
After you have set the goal, you need to create visual content considering the Instagram post size. A successful ad campaign incorporates high-value content. To find out which ad copy and visuals will work, do A/B testing of several ad versions of the ad.
A helpful tip here is to use Facebook Ads Manager to find out more about your target audience. The Ad Manager will let you know about your audience’s different age backgrounds, education, finance, interests, etc. It will also help you set your ad objective.
08. Learn To Socialize
Creating a profile with the correct description, link, and keywords and regularly posting the content is insufficient to grow your Instagram business. Know that social media such as Instagram is all about socializing with people from different backgrounds. That is true even more for businesses.
So, when your followers on Instagram share experiences and thoughts, respond to them with your opinion. That will help in winning their hearts and minds. Make sure that you build a strong community by engaging them with your brand. You should regularly respond to what they are commenting on your Instagram posts.
You can also try many other things to engage your followers and potential customers. There are some interactive strikers in your Instagram Stories that you can explore to engage. You should also think of posting a question in your Instagram caption so that people comment and then you respond.
Another thing to note here is that if you do not have an impressive number of followers, you can buy them. Some sites help you buy Instagram followers to make a desirable impression on your visitors with the significant number of followers of your account.
09. Analyze Your Promotional Results
While you have put in more effort to grow your business on Instagram, you need to analyze its results from time to time. So, use Instagram analytics to know what improvements you need to make to engage your audience and engage your followers. Monitor this performance regularly.
But when analyzing the Instagram performance of your visuals, and videos, keep your business goals in mind. When analyzing the results, it should be based on your expectations from your videos and other posts. So, put the content performance into the proper context of what you want to achieve.
So, these are the top tips to grow your Instagram business. Pay heed to each of these points and have patience since you do not get the results overnight.
Now that you are aware of how to use your Instagram account for brand promotion ensure that your logo design and another identity of your business are impressive.
Designhill can help you in creating your Instagram logo and other identities. You can launch your logo design contest at this marketplace, get dozens of unique design ideas, and pick a winning design out of many.
Alternatively, you can also use Designhill Logo Maker to create your logo on your own using the DIY tool without spending big on a designer’s fees. From Instagram logo maker to TikTok logo maker, there are various tools for you to leverage.
Instagram is among the popular visual social media where millions of people engage with the world daily. Your business can use Instagram for brand promotion in several ways. But make sure that you optimize the profile page with the keyword-rich description, links, and other elements. You can explore influence marketing, launch an ad campaign and analyze the results regularly to know what else you need to do for the growth of your business.