Last updated on April 15th, 2016
So you’ve sourced a creative logo design, invested in an efficient website, put up a company, and have kick-started your dream venture. But have you ever analyzed what people say about your company or business online? Remember, just searching your brand’s name on the Internet occasionally wouldn’t get you the clear picture of how your customers and prospects perceive your business online. But keeping track of what’s being said about your company online could be a big challenge. Fortunately there’s a host of free tools that can help you take control of your digital presence. Here, we have presented top 10 free tools to help you effectively monitor your brand’s online reputation.
Using Google Alters is convenient and easy. All you need to do is visit google.com/alerts and fill your company name search query. Select the type of content you’re looking for and your preferred update frequency. That’s it! Google Alert will now keep you updated about everything that’s being said about your startup online.
2. Tweet Alarm
If you’re on twitter, you’ll agree that it is difficult to curate tweets from amongst the ocean of tweets about your company, Twitter gives you an option to search tweets about your company via Twitter Search. But not every time, you’ll be free to carefully scour through the social site to find tweets about your startup. This is where Tweet Alarm comes to your rescue. This useful tool will notify you each time someone tweets about your brand, products or services.
3. Hyper Alerts
11 million people use Facebook every 18 minutes. Facebook has 1.44 billion monthly active users and 936 million active users login to Facebook daily. Need we say more about the importance of Facebook for your business? Hyper Alerts is one online reputation management tool that helps you monitor the activity of your Facebook followers and instant email notifications. This tool helps you get unlimited updates right to your inbox. But what’s interesting is that you don’t need to be a page administrator to use this tool. So, you can monitor competitor pages via email alerts and see what’s working for them and what’s not to carefully devise your Facebook strategy.
Social Mention is yet another interesting tool that can help you how well your brand is faring on social media. Whether it was able to spark a conversation, what’s the ratio of your brand mention, the influence score and the sentiment coming from people, Social Mention enables you to analyze data from different sources to understand your startup brands online reputation.
5. Pin Alerts
Statista reveals that an average user visits Pinterest for about 89 minutes per month. That’s equal to around 1.5 hours per month and you would need to make right use of these 1.5 hours to represent your startup perfectly on Pinterest. And for that you will need to know what’s being shared about you on Pinterest. This is where Pin Alerts gives you an optimal solution. With Pin Alerts, you can quickly setup and get notifications in your inbox whenever a new pin about your brand comes up.
Consistently ranking alongside some of the best online reputation management tools, Topsy help you scan the Internet and get a precise report of mentions about your startup. This tool can help you get mentions of interest dating back to 2006. A perfect fit for those looking to take care of their digital reputation without moving a finger.
If This Then That is an automation tool that helps you use Internet to your advantage in the best and easiest possible way. This tool helps you connect several online platforms and get notifications, deals, content backups and much more. You may also get to know what your competitors are doing on IFTTT. You may browse and find the best platform to effectively monitor your online reputation management via IFTTT.
Übersuggest is yet another useful tool that shows you several variations of your Google Autocomplete values. Autocomplete is a splendid tool to analyze the good and bad reputation for your startup businesses. This tool helps you understand the basic brand results and shows any result whenever users type a letter after your startup company’s name.
One thing that may dramatically hamper your online reputation is band publicity. You would need to constantly monitor compliant boards to see if your customers are complaining or if someone is defaming your startup? With Go Fish Digital, you will be able to analyze and scour through more than 40 complaint sites. It also helps you prevent future complaints from customers and business partners.
10. Image Raider
Your brand needs to be visually attractive online to attract sales and beget customers. And to make your startup brand visually attractive, you’ll need to source creative image. But how would be measure the impact of such images? It’s simple, you use Image Raider! With this amazing tool, you can conduct an image search and see which websites are using your images without giving you credit or who are stealing or distorting your pictures with the malicious intent to tarnish your startup’s image.
What tool do you use to efficiently manage your company’s online reputation? Please share it in the comments below and we will include those in our upcoming posts to help startups and small businesses.
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