Last updated on September 5th, 2017
In present times, it is highly essential for a trade organization to convey its business message efficaciously. The concept holds equally true for small, mid size and big businesses, essentially highlighting the significance of a logo design making it more pertinent. Logo is a parametric constituent that distinguishes a company or a brand from another. Any sort of mistake in the design of a logo can seriously take loads off from its brand value. You have to avoid logo design mistakes
3 common design mistakes that every logo designer should avoid
1. Complexity of design
It has been widely noticed that complex designs when printed in small sizes tend to lose their appeal.
Many designers believe that a logo looks better if it’s a complex design. However, it has been widely noticed that less complex logo designs are the ones that grab most eyeballs. Since a company logo’s has to appear on almost all business accessories, its design should be simple and ingenuous, so that its inherent charm remains intact even when the logo is presented in a miniature form.
People recognize a company by its logo; therefore, it makes sense to design it in a way that it spells the distinctive business style of an organization. Looking at some popular logo designs like Puma, Nike and Domino’s, it becomes apparent that a simple logo truly exhibits the designer’s artwork and gets etched in the memories of onlookers.
Pictured below is a complex logo design that fails to make an impact on the onlookers.
2. Bad Color Scheme
One of the commonest errors committed by most logo designers is the use of abrupt color scheme. There are some designers who simply can’t resist the temptation of adding colors to their logo even before the design is complete.
However, such practise only harms the creativity and ingenuity of the logo. If experts’ advice is anything to go by, then coloring the logo should perhaps be the last step of the design process. Therefore, it is smart to initiate the design work in a plain, black and white color scheme.
Moreover, testing of logo design with different color variants, shades and schemes ensures that you are not compromising with the company’s overall vision, identity and brand. Pictured below is an example of bad color scheme in a logo design.
3. Poor fonts selection
Choosing the right font is deemed equally important. Sometimes even the best designed logos fail to deliver appeal just because of their poor font selection.
However, there are no set rules to guide designers about the type of fonts to be used in a logo design. But it is sensible to strike a balance between the design of the logo and its fonts to effectively craft a creatively inspiring logo design.
These are just few of the many common design mistakes that logo designers must keep in mind when creating even a professional logo.
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