Last updated on May 17th, 2017
Banners have been a traditional source of information for the people. Once, the banners were displayed at public places for easy viewing by thousands of people passing by roads, corners, plazas and other public places. Now, while the traditional banner design are still in use, they have acquired a new form due to their use on the web. We can find almost each website displaying banner ads at the top. But to bring the customers through banners to a business requires some special designing of these ads.
Here we offer you top 5 tips to create effective banner design
1. Design A Simple Banner Ad
Your banner ad must be a simple design to catch the visitors’ attention. The people visiting a website do not come there to see an advertisement, even when it is at the top. You have to force them to look at the ad. So, only a simple banner with clarity of message, fonts, colors and other elements can compel them to have a look at what you are offering. It has been noticed that a complicated design having too many elements usually fails to catch the attention of visitors and they scroll down the web page, avoiding the banner ad completely.
This Gillette’s banner ad is the best example of a simple banner design. Just a plane background in black color, few words that accurately sum up everything about the product and a neat image of the product is enough to convey a rather strong message.
2. Offer A Tempting Incentive
Your ad copy should be straightforwardly offering something exciting to the viewers. The targeted customers of your banner design must be given some reason to click on the ad. You need to offer them an incentive in a simple language that they understand. For example, you can lure them by offering them something free related to your business. The customers are most likely to visit your business website when they see offers of hefty discounts, freebies or buy 1 get 1 type of ads on your banner. Such incentives must be clearly visible at first glance on the banner.
The banner ad below clearly catches customers’ attention with a fantastic offer of getting fifty percent discount in the prices that never fails to compel customers into clicking the ad immediately.
3. Do Not Make It Look Like An Ad
Since people do not like ads as they are generally boring, avoid designing your banner in traditional styles of advertisements. When asked about how a banner ad should look, young entrepreneur Ha Phan rightly says, ‘If you want to design a banner ad that people will actually click, don’t make it look like an ad. Make it relevant. The ideal ad strategy is to integrate it with content strategy. For instance, if your content is about a skiing event, then provide sponsorships or ad widgets that enable users to book hotels for the event or purchase winter sporting goods’’
A trick to entice the customers to click on your banner ad is to make it look as if it is part of the website. This way, the banner will not appear to be an ad at all. One of the benefits of this approach is that people will find the ad as part of the website and hence it overcomes ad blindness.
In the following banner ad, you will see that the the ad has gelled well with the rest of the website and has become part of the site. This encourages the customers to believe the ad to be a useful piece of content and they are more likely to click on the ad.
4. Know Your Audience
Design your banner for your targeted audience. A banner design must aim at the customers that the business caters to. So, a bit of research about the client’s business, market, customers and their lifestyle, economic background etc is always advisable before designing a banner.
In the following banner ad, we can clearly find that the young people are the targeted audience who wish to travel around and explore the world. The road, car, joy of the girl with raised hands and the text describing the huge discounts etc are all there in the ad addressing a particular set of the population.
5. Ensure Click Here Button
This tip may sound too simplistic but many banners miss Click Here button. This button works very well for success of the ads as the button invites the customers to take an action. This button gives that little extra push to the people they were looking for to click on the ad. However, there are many variations of this button today such as Get Started, Buy Now etc. But click here button is a little different than the usual call to action buttons which directly ask you to buy.
The banner ad below directly asks the audience to click here after describing the product and its benefits.