Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

[Infographic] Top 8 Mobile App Design Trends 2020

by Henny Kel Tweet - in Mobile Apps Design

Mobile App Design

Last updated on November 27th, 2021

The importance of mobile apps for businesses can be gauged from the fact that 87% of mobile users spend their time on apps rather than their web browser. According to an estimate, nearly 269 billion apps will be downloaded in 2018.These stats highlight the significance of having a killer mobile app design for your small business. People use apps for everything right from shopping for their favourite brands to placing meal orders.

Increasing number of small businesses have mobile apps. Your business too needs an app to promote your products or service on mobile devices. Mobile app design is essential due to the fact that most of your potential consumers like to use apps to browse and purchase products or services.

However, merely putting a mobile app on the users’ phone screen is not going to convert them into customers. After scanning your app, the user experience counts a lot for the success of your business.

If your app has issues regarding navigation, hierarchy, images, downloading, etc., then such a poor experience will desist them from buying your products.

If your app is not driving traffic, generally the fault is in its inability to provide a memorable user experience. It might be that your mobile app design is not trendy, meaning that some latest key features are missing from the design.

So, if your business app is not working on expected lines, redesign it with new user-friendly features.

With the changing requirements of businesses and customers, the designers come out with many new solutions in the form of mobile apps. The emphasis is to make the apps user-friendly.

New ways to incorporate navigational buttons and other features are being invented and implemented every year.

Here Are Top 8 Mobile App Design Trends 2020

01. Designing For Bigger Screens

The new generation of over sized smartphones and phablets come in bigger screens as people want to use more visual content on mobile devices. This is the reason that the phablet market is expected to grow by 36% until 2018 as compared to a growth of just 4% for smaller smartphones.

mobile app design

But mobile app design for larger screens has its own challenges. Some changes have to be made in UI/UX and navigation. Moreover, only less than a fourth of the screen area is in the range of the comfortable reach of users’ thumb.

For Example, iPhone 6 Plus has a wider screen, most of which is not easily accessible to the users’ thumb. So, designing of apps for bigger screen is a trend but comes with its own challenges.

Looking For a Mobile App Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner design and much more.
Get Your Mobile App DesignHire a Mobile App Designer

02. Simplified User Interface

The app designers have the inclination towards creating simplified user interface. They understand that the interface should be simple and clear for better functionality.

Most of the UI designs are flat designs to suit digital screens. The salient features of simplified graphic design services UI include:

User Interface

  • Clarity and functionality of the UI
  • Taking advantages of digital screens
  • Elements of minimalism taken in UI design
  • Blank screen space

Make sure that you keep your user interface simple to create user-friendly mobile app designs. Simplicity is in fact a common characteristics of all graphic designs such as a logo design.

03. Swiping Is The Main Gesture

Another mobile app design trend to be watched in 2018 is further improvements in the swipe feature. The mobile phone screen already have swipe feature but there is a scope for the improvement.

The buttons were too small to tap in the early years of the app designs. Now the buttons are large enough to swipe them easily. New trends in the swipe feature are likely to include:

graphic design

  • The designers may take inspiration from card-based feeds in Pinterest board and Twitter
  • They may combine the features of card layouts and universal swipe

04. More Navigational Options

Easy and creative navigational buttons is the new app trend that the designers are picking fast in 2018. Clear navigation through apps is the key to a successful app design.

Navigational Options

Here are some of the salient feature in this design trend:

  • More navigational options such as vertical, modular and horizontal, hidden navigation and parallax scrolling
  • Navigational button that appears on the screen for sometime and disappears on prolonged inaction
  • Modular scrolling to scroll through rows of information
  • Infinite scrolling for mobile applications having huge amount of data and content
  • Parallax scrolling for intuitive navigation

05. Dynamic Functional Animation

One of the most popular app design trends gaining momentum in 2018 is creating dynamic and functional animation, which are eye-catching elements.

These app designs are particularly useful for creating outstanding designs to draw attention and for improved user experience.

So, animation is no longer restricted to the games and has now entered the realm of mobile app designs. The designers will use the animation feature also to:

app design

[Source: Image]

  • Illuminate navigation
  • Zoom in and out content
  • Confirm a user’s action
  • Make app experience dynamic
  • Providing a direct visualization effect
  • Desirable due to parallax design and HTML5 animation
  • Enhanced user experience

Functional animation is surely one of the major mobile app design trends you should follow in 2018.

06. Storytelling And Branding

Most of the businesses are recognizing that their mobile apps can play a key role in creating a meaningful and long lasting relationship with customers. Keeping this in mind, they are creating mobile app designs that tell a brand story.

Such designs are specially helpful in creating a loyalty program and to build a solid customer base. Illustration and graphics are being increasingly used to tell a brand story.

mobile app designs

  • The emphasis on storytelling and branding is on
  • Delivering the user a customized app experience
  • Giving the users a relevant and local experience
  • Using new technologies such as that used in Apply Pay
  • In the coming months, branding and storytelling is going to be the main concern of the mobile app designers

07. Scalable Typography

Typography is a key player in designing creative mobile apps in 2018, after it took a backseat and was overshadowed by other design elements such as color and navigation.

But the emphasis will be more on using scalable typography, especially after Apple launched iOS 7 and the Helvetica Neue. Scalable typography is a key features of the new startup mobile app designs.

Typography

[Source: Image]

Recently, Apple created and launched a new typeface San Francisco, which was created specially for its Apple watch apps.

Besides being scalable, the typography will also have an impact on the appearance of the app interface and overall design. Most of the scalable typeface are bold and big with a lot of negative space.

08. Fresh Color Palettes

In colors, the new trends in mobile app designs will lay emphasis on using fresh colors. So far, the designers were using minimalist color schemes that went along with a lot of white space.

The new color scheme come with light and dark backgrounds. You will also notice fresh colors incorporated in website design also.

So, these are our mobile app design trends for 2018. You should take inspirations from these tends only to come out with unique but user-friendly designs. When creating a mobile app design, make sure that you understand the client’s business and brand message.

All the design elements such as colors, fonts, images, symbols, text etc. should sync with the brand personality. Make sure that you go through the client’s design brief and ask relevant questions to know more about the business and its target audience.

Color Palettes

[Source: Image]

If you need a unique mobile app design for your business, you should explore crowdsourcing the work to Designhill. This is a leading marketplace where hundreds of talented mobile app designers come to look for work.

Just launch your mobile app design contest for them and receive dozens of unique design concepts at one affordable price.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Mobile-App-Design

Get the infographic as a PDF:

Embed Full Infographic
  • Pick the size you want
  • Click on the corresponding code as per the size you want
  • Copy the code or press Ctrl-C to copy the code
  • Paste the code into the page you want
Custom Value :
*

Conclusion

Mobile app designs that will dominate in the year include storytelling, designing for big screen, dynamical functional animation, scalable typography, and more navigational options. These trends will aim at giving a better user experience to target customers.

Get Your Mobile App Design

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter

Contact

Posts

Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions