Last updated on July 7th, 2020
If you think creating valuable content is not important, then you need to think again. It is important! Once you read this three-minute content, you’ll get the hang of how creating a promising content helps your website and why content promotion is so important. Also, in this article, we’ve listed the top 8 tools every content creator should use to create valuable content. Have a look!
Creating valuable content is necessary especially when you’re in the initial stages of starting your website and finding ways to index your site with the search engines for ranking. You should know that search engines only care for the sites that have unique, interesting, and attractive content. A search engine will never index the site in its listing until and unless you prepare a brilliant content and promote it.
What does valuable content mean?
Marketers say ‘great content’ can’t be justified but valuable content can be easily recognized. Valuable content is defined by its readers/audiences. It’s defined as a piece of information intended for prospects, customers and influencers.
The content is defined by the people whom we’re trying to attract, engage and influence. Valuable content goes the extra mile, once you create the basic content which is good to read and easily understandable by the readers.
In terms of ranking, the content which has an accurate amount of keywords, a good rate of readability and shareability is called valuable content. In short, the content is valuable when it will get read, shared and talked about.
Here Are Some Proven Tactics That Can Help You To Create Quality And Valuable Content:
i. Monitor social media for ideas.
ii. Know your customers and their concerns.
iii. Check out your competitors.
iv. Do keyword research.
v. Check the readability of your content.
vi. Optimize your content.
What is Content Promotion?
Content promotion is the process of distributing content through various resources such as blog posts, paid and organic channels, PR, email marketing, social media and syndication.
For content promotion, there are five components or elements known as Five P’s:
i. Personal Selling
iii. Sales Promotion
iv. Direct Marketing
Why is it important to promote content?
Content is the most important element of any marketing strategy. It educates readers and audiences to make smarter decisions. SEO based content helps you to attract more leads through search engines and can be shared to social media platforms to enhance reachability. It helps in increasing:
i. Website traffic
ii. Organic conversions
iii. Organic ranking
While creating valuable content, creators should use tools that can help in preparing the content and increase the intensity of indexing after promotion. Here, we have listed the top 8 tools which help in getting to the top ranks in no time. Without any delay, let us start with the details of the tools!
Here Are The Top 8 Tools To Create A Valuable Content For Content Promotion
01. Plagiarism Checker Tool – SST (Small SEO Tool)
Now, you must be thinking of how a plagiarism checker can help you in promoting your website content. Generally, plagiarism tools help in identifying the uniqueness of the content. Like, we have shared in the article that search engines only care about the content which is unique and interesting.
Even the slightest traces of plagiarism can stop the search engine from indexing your website in its listing. Therefore, while creating valuable content, one should use plagiarism checker tools like SST which in turn help in promoting promising content.
How to check plagiarism with SST?
Well the use of the plagiarism checker by SST is easy. You can use it like a pro even if it’s your first time using a tool of this sort! When you open up the tool you will see a simple interface with a text box, all you have to do is enter the website content in the tool and click on the check button, and the tool will get you through results within seconds. If the content has plagiarism, then you can easily remove it with the help of this tool.
Below are some of the features of the tool that you should probably know about https://smallseotools.com/plagiarism-checker/
i. The tools are free and have zero limitations in its use!
ii. The tool can tell you about the exact percentage of unique and plagiarized content!
iii. The tool is capable of rewriting the content that has plagiarism in it, and this is why this tool is known to be the best one for promoting unique content!
iv. This tool can help you upload complete written docs with multiple languages!
v. The tool has cloud and URL integrations!
Make sure you use this tool every time you want to upload new content!
02. Backlink Maker Tool
Now the second most important tool that can help you create and promote your content is the backlink maker tool. These tools are famous because they can easily create the best and the most high-quality links for your website. We want you guys to know that using the links created by these backlink maker tools, and you can easily manage your site to get indexed because this site can link you with the sites that are already high in quality and have organic traffic on them. These are the websites which not only have a good reputation in the eyes of the search engine but are also the ones that have content relative to your website.
How to use a backlink maker tool?
Now you should know that backlink maker tools are also very much easy to use just like the plagiarism checkers, let us give you the example of the backlink maker tool by SST. First of all, you have to open up the tool on your browser, and you will see a very simple white box having a URL bar in it. Now you just have to enter the URL of the website for which you want to make backlinks for and click on the Make Backlinks button.
As soon as you click on this button, the tool will get information about your website and will track and match it through the sites that are already indexed on the web and are having good authority scores!
The list will be created and will be given to you. You can choose the links that are best suitable for your website and can also know about the availability of them with the tool!
Now when you place the links you have automatically started to promote your website content in the market, which in result will simply get you indexed and will bring you more business then you can ever imagine!
03. Keyword Planner Tool – Google Keyword Planner
You must have heard about the use of keywords in website content and how it can make your website indexed in the top ranks. Well, the process is very simple and is a very active way of promoting your website, we want you guys to know that a keyword planner tool can easily help you get words and phrases that are simply relative to your website content plus are also simply ranked on the top of the search listings.
Keywords are the words and phrases that you and other web users use to search for a certain query. Now, when you enter the word in the search bar, it is saved by the search engine. Now search engines prepare a complete list of these keywords used by the web users and rank them according to the search density of them.
Google Keyword Planner is one of the most famous tools that you should know about, and this tool can help you find the best keywords for your website content. You just have to open up this tool on your browser and provide some information about your website and your content.
As soon as you are done with the input of the info, the Google keyword planner will simply provide you with the keywords that are on the top of its list and match your website content. Using these keywords will easily promote your website and your website content very easily!
04. Page Speed Insight Tool
Now if you have written a website content which is high in quality and is unique, then you should know that the traffic on the web (the users) will only open up and will go through your content if your page speed is less than 1.7 seconds as per recent studies have proved this.
It is a fact that you can’t deny that whenever we are searching for a query, we only go with the search result which opens up in minimum time. People usually don’t wait for the page to load no matter how quality results are available on the page. So if you want people to open your page and go through your work, then you should probably focus on your page speed and regularly check using page speed insight tool by Google.
05. Google Trends
Not familiar with Google Trends. Well for those of you who don’t have any idea about what Google trends, Google Trends is a search trends feature that shows how frequently a given search term is entered into search engine relative to the site’s total search volume over a given period of time.
you should know that the popular search results on a specific term or period become the trending search of Google and the more you will have the content on your website about that trend or relative to it the more your website will be promoted and would be ranked among the top search results.
You can take the example of Christmas time or independence days in different countries. Google, based on the queries by web users, generates algorithms that can compare multiple terms to get to know more about relative popularity in the field.
You have to make sure that you are following the Google trends if you want to keep pace with the top shelves.
06. Social Media Platforms
Now the best platform today for content optimization and promotion is the social media platforms. Facebook, Instagram and Twitter are some of the most appreciated and commonly known platforms for website and content promotion.
We want you guys to know that you can use social media tools and their different promotional packages to make sure your website content is promoted on a huge scale. You should know that you can also add backlinks and meta descriptions in social media posts that can lead the users directly to your website.
When promoting website content using social media platforms, we will like you guys to know that the more relative the links would be the more will be the promotional campaign successful or else you should know that you can easily lose both your website and your social media page if the connection between them feels spammy or fake. So, make sure you focus on this point while hooking up with promotions.
The promotional packages and procedures are different for different social media tools, and so we will recommend you hook up with those that are affordable and are suitable for the type of niche that you are focusing on!
07. Article Rewriter Tool
Now you must be wondering how article rewriter tools help you in promoting your website content. Well, you should know that the more the content on your website is updated and unique, the more your website would be scored in the search engine ranking list. We want you guys to know that article rewriter tools can help bloggers a lot in getting new and unique content.
The reason that these tools are needed today is that today there is a huge amount, or shall we say the unlimited amount of word count on the web and more is being added every hour of the day. Now in a situation like this, you should know that your content can always match an already published article on the same niche.
In cases like these, you must know that you have a tool that can help you in rephrasing content within seconds. The article spinner rewriter tool by the search engine reports is known to be a well-reputed tool for this purpose as it is not only capable of writing unique content but also readable content!
08. Answer The Public Free SEO Tool
Free SEO tools like Answer The Public is one of the most important tools that can help you in the promotion of your website. Now, this is a tool that can help you out in knowing the details of the topics and the queries that are being asked by the web users on a certain period.
With this tool, you can easily write your blogs and website content according to the needs and wants of people. When you focus on what people need from you, your content will automatically be promoted, but you have to make sure that you are simply checking the content for plagiarism every time you publish it.
Now for those of you who don’t know how these kinds of tools work, you guys should know that this tool will simply ask you for the type of niche that you want to write on and in what language. When you enter this information, you will simply get to know the questions that people have related to this niche and can cover those points in your content.
Well, there are many more website tools and apps that can help you with website content promotion, but the top ones are here mentioned above. If you focus on your content quality and it is rich and unique, half of your problems would be waived, and you can then easily focus on secondary promotional tools! You can share your experience with SEO promotional tools and how they helped you improve your website ranking for different search engines.