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Top 84 Clever Logo Examples With Hidden Meaning

by Henna Ray Tweet - in Logo Design

Logo Examples

Last updated on February 27th, 2023

Business logos have a purpose, which is mostly to make an impression on their target customers. But the logos with hidden meanings are aesthetically pleasing and they have an element of surprise. Such logo examples have the ability to mesmerize us and force us to have a second look at them.

A logo is not just a face of any business in its target market. More than that, it conveys a message for the audience. It is this message that almost compels people to think of the company when shopping for product or services.

Amongst all types of clever logos, those which have some meaning hidden within their design are the best. This is because people find some surprise in such designs. They like these logos for their concealed meaning or a business message.

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Here Is A List Of Logo Examples That Have A Hidden Meaning

01. Bird

The Bird logo is an excellent logo design idea. It shows how a logo can merge with its design. Here, the ‘B’ letter is designed like a bird and becomes an attraction for the viewers and target customers.


02. Cafe Click

Since this logo pertains to a shop that allows the use of PC in a casual environment, there are many cursor symbols on a cup of coffee.

Cafe Click

03. Amazon logo is one of the famous logo examples of logos having a hidden meaning here is that the e-commerce giant sells everything from a to z. The arrow joining the two letters tells the message.


Famous graphic designer Karl Lagerfeld had once said, “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” The Amazon logo is a perfect example of how a logo works well for branding a business.

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04. Circus Of Magazines

Circus of Magazines logo design has magazines designed in a circus tent because of the name of the online marketplace for magazines. With such unique logos, your new business ideas are bound to work well due to a positive impression on the audience.

Circus Of Magazines

05. Sony Vaio

Sony Vaio logo stands out when it comes to having a hidden message in its own unique way. This clever logo stands for Visual Audio Intelligent Organizer. The ‘VA’ is for a sine wave while ‘IO’ stands for binary code 1 and 0.

Sony Vaio

If you also wish to have such a logo, know that there are many other logo options to give your startup a boost.

06. La Tour De France

This is another great logo with hidden meaning. You can see the Sun formed in the world Tour and letter O designed like a cycle wheel.

La Tour De France

07. Continental

Continental logo is for a German automotive manufacturer. You can notice a tyre shape hidden between the letters C and O. The logo meaning is hidden in the initial letters. Along with such unique logos that make a lasting impression on your audience, your online business ideas can work for the growth of your company.


08. Formula 1

The Formula 1 business symbol is amongst the great logo examples. There is the number 1 hidden in the white space between ‘F’ and THE shaded part of the design. But you can also create such beautiful logos with the help of online logo maker on your own for your startup.

Formula 1

09. NBC

Notice that a peacock is formed in by leaving a space in the middle of the multicolored NBC logo. The TV network ran the slogan, “Proud As A Peacock” in 1980, with the logo.


10. Goodwill

Goodwill’s logo is amid great logo examples of how a logo can convey its hidden message beautifully. A stylized letter g in the logo resembles with a smiling face of a satisfied customer.


11. Backspace

Do you want to hit the backspace button to correct the spelling mistake on seeing this logo? That is the success of this simple but unique logo.


12. Barcode

The barcode appears to be there on the custom mug. The word Bar is in black to highlight the company name and message.


13. City Direct

The letters C and D appear in such a fashion that they create an airplane shape in the white space, depicting the company’s travel business.

City Direct

14. Half

Since the company’s name is Half, the designer just sliced the letters in half.


15. Iron Duck

This logo has a clothing hanger shaped like a duck, representing the company name. This surely one amongst the clever logo examples we can appreciate.

Iron Duck

16. Yoga Australia

Yoga Australia logo is one of the famous logos with a hidden figure. You can notice the map of Australia in the space between the woman’s bending hand, hip, and leg.

Yoga Australia

17. Elefont

You can instantly see an elephant trunk inside of the letter e, which stands for the company name.


18. Families

This is one of the most appreciated logo examples. The hidden message here is that the 3 letters ‘i’, ‘l’, and second ‘i’ stands for father, mother, and a child, forming a family. You can hope to drive customers even with your small business ideas with such a great logo.


19. FedEx

FedEx logo is often cited as a great example of clever logos with hidden meanings. Here, an arrow, which is a symbol for speed and precision, is hidden in the negative space between the the ‘E’ and the ‘x’.


20. Killed Productions

Cigaret smoking is bad for health. This message is evident in this logo. The letter ‘I’ is designed as a dead or sick person.

Killed Productions

21. Mosleep

Mosleep is a doctors’ organization for treating people with sleeping disorders. The letter M is designed to give the logo shape of a bed.


22. Twins

In this logo, you can see that the letter “N” appears like number 2, so that it symbolizes twins.


23. Mr.Cutts

The scissors in this logo are formed as a face with glasses and mustache, representing the barber shop.


24. Pencil

The letters “i” and “l” give the impression of a pencil. This surely is one of those logo examples that are known for the element of illusion to convey a message.


25. Push The Bottle

In this logo, you can notice that a hand is pushing a button from inside the bottle.

Push The Bottle

26. Sushi

The chopsticks in this logo appear to the viewers in the letter “H” looks. It looks like the sticks are picking sushi. This is surely one of the great examples of impressive and innovative graphic design ideas.


27. Wine Searcher

The word searcher in the company name is clear in the shape of the eyeglasses binoculars, which also look like a bottle of wine.

Wine Searcher

28. Airtime

This is amid great logo examples that have a clever meaning. The arrows in the clock look like a plane.


29. Catch Me!

The logo represents a falling man who is crying for help.

Catch Me!

30. Zip

The boldly shaded zebra-like shape in the middle of the letters Z and P speaks that this logo is for a company that makes zips. The Zip logo should find mention amongst the best logo example for a hidden meaning.


31. Black Cat

Can you notice a cat’s eyes in the letters “c”?

Black Cat

32. Bee

The company name is Bee. So, the designer creates a swarm of bees around the letter B.


33. Web Girls

This is one of the unique logo examples. There are the mouse cursor and the dot above it. This gives the logo a shape of a girl, that stands for the company name.

Web Girls

34. Invisible Agent

Notice that there is a hidden tie in the middle of this logo, representing the Invisible Agent. This is surely one of the clever logos with a hidden meaning.

Invisible Agent

35. Night Golf

Because the company’s name is Night Golf, the designer came out with the idea of creating its logo in the shape of a golf ball that looks like the moon.

Night Golf

36. Found Customer

The logo design says that the company has found the customer. So, there is the missing puzzle part, which looks like a pictogram of a human.

Found Customer

37. Book Cover Cafe

The book takes the form of a coffee cup in this logo.

Book Cover Cafe

38. Bird Love

This logo depicts the emotion of love by creating the heart symbol using the letters B and L.

Bird Love

39. Moon

Different stages of the moon are visible in this logo. All the letters are shaped like the moon. This clever design easily makes it place in the list of great logo examples.


40. Boxsit

This is a unique logo that gives us many angles to look at a chair. But the logo also has the shape of a box, representing the company name Boxsit.


41. Cloud Corner

The little red sign at the corner of the cloud shape logo represents the company name Cloudcorner.

Cloud Corner

42. Code Fish

This logo design has many computer tools and justifies the name CodeFish.

Code Fish

43. Crowd

The designer created a sense of crowd by showing some raised hands in the background.


44. Doghouse Brewing

This logo is for a brewing company and it targets the customers who feel that they are put in the ‘doghouse’.

Doghouse Brewing

45. Ocular Ink

You can notice the drop of ink and a pair of glasses in this logo. This design represents the company name OcularInk.

Ocular Ink

46. Wiesinger Music

Since this logo is for a piano service, the designer used the company’s initial letters “w” and “m” to give them the shape of piano keys.

Wiesinger Music

47. Fly

Notice that the letter “f” above the company name is in the shape of an airplane, giving the message of flying.


48. Dolphin House

This otherwise square logo has a dolphin’s flipper cut. This is one amid clever logo examples known for following minimalistic design principles.

Dolphin House

49. Coffee Night

The coffee foam in the logo here has the shape of a crescent moon, depicting the name Coffee Night.

Coffee Night

50. Egg

This egg logo has letters ‘g’ and ‘g’ shaped like eggs.



The website is about taking pictures of various types of foods. Therefore, the design of the lens looks like a plate.

52. Handy Dog

Because the name is Handy Dog, hand gestures make dog’s silhouette in the logo.

Handy Dog

53. Wine Forest

A closer look at the logo here gives you three bottles of wine shaped like trees in the forest. Such a design brings this in the list of great logo examples known for concealed meaning.

Wine Forest

54. X-Mas

This logo has a hidden Christmas tree appearing in the white space inside the letter ‘X’.


55. King Fish

There are four fishes in the crown, representing the name Kingfish.

King Fish

56. Uptown

In the logo, all houses have rooftops in the shape of arrows that point up.


57. Coffee Cup

The Coffee Cup logo is one of the most appreciated logo examples. You can see that the coffee house name’s letters are in fumes and then the the the letters CUP makes the cup design.

Coffee Cup

58. VinoPiano

Because this logo is for a wine bar, the designer created beautifully shaped wine glasses that give an overall impression of a piano.


59. French Bakery

French Bakery logo has a letter “F” shaped like a bread loaf. Such graphic design ideas make a logo stand out from the crowd.

French Bakery

60. Next

The designer used the letters “e” and “x” thoughtfully to form an arrow, visualizing the company name Next. Such a simple design makes this one of the logo examples to follow when creating a logo.


61. Seeds

The letters in this logo appear like little seeds as if they are sprouting up.


62. Pause

This is clever logo is for Pause Fitness world. Here, the letter “u” is incomplete to give the impression of taking a pause.


63. Portrait Photos

You can find a man’s silhouette in this logo inside the camera.

Portrait Photos

64. Steps

The letter E in this logo is in the shape of stairs. The step design makes this as one amongst the great logo examples with a hidden meaning.


65. Freedom

This is amongst the most beautiful logo examples. The designer wanted to create a message of freedom. So, a part of the letter “m” is just a little away from the main letter, giving the impression of getting away. Moreover, the part of the letter is in the shape of a flying bird.


66. Infinite Love

The mathematical infinity sign is in the shape of two hearts joined together, giving the message of infinite love.

Infinite Love

67. Drop

Here in this simple logo, dropping of the letter ‘O’ makes the design stand out.


68. DoDo Grill Restaurant

The logo for a grill restaurant is in the shape of a meat skewer. The company name “DoDo” is visible in the skewer shape.

DoDo Grill Restaurant

69. Martini House

The house in the Martini House logo is right in the middle of the design. The two martini glasses also give the impression of letter M that stands for the company name, making it one of the impressive logo examples.

Martini House

70. DG Fishing

You can notice a hidden fish in this logo between letters “D” and “G”.

DG Fishing

71. Cloved

The clove design makes this logo for a cloud service unique.


72. Unlock

This logo has the letter U shaped as an unlocked lock, which visualizes the message.


73. Octopus Caffe

The Octopus Caffe logo has a coffee cup that is in the shape of an octopus. So, the design depicts the coffee house name. Such logos are possible to create on your own using an online logo maker with drag and drop features.

Octopus Caffe

74. Golf

The Golf logo is one of the best logo examples known for its unique design and use of the elements from the sports. The entire logo has the letters of the name designed as golf clubs.


75. Cinema Cafe

This is another unique logo that has a film reel molded as a coffee cup.

Cinema Cafe

76. Light Bureau

A yellow dot works as a source of light in this logo. The dark and light effect designed in the logo makes it unique.

Light Bureau

77. Cisco

Cisco is a leading internet networking company. Its logo design is inspired by the Golden Gate Bridge. The blue stripes represent an electromagnet and the bridge.


78. Baskin Robins

Baskin Robbins is one of the great logos with a hidden meaning. The logo is for an ice cream brand that serves 31 flavors. This number is there in the logo between the letters B and R. The message is that you experience fun and energy when enjoying their ice cream.

Baskin Robins

79. Eighty 20

Eighty 20 logo is one of the most admired logo examples for their hidden meanings and unique design. This logo is for an analytics consultancy. The square in the logo represents the binary pattern with blue standing for 1 and grey for 0, thereby counting eighty and twenty. You should hire a professional graphic designer to have such thoughtful logos as the designer has the experience to do the job.

Eighty 20

80. London Symphony Orchestra

The London Symphony Orchestra has its initials in a stylish design. But the letter style also takes inspiration from the elegance of an orchestra conductor.

London Symphony Orchestra

81. AG Low

A.G Low is a construction company. Its simple logo depicts what the company does. The logo is in the shape of the floorplan of a home.

AG Low

82. New Man

The New Man logo is for a French clothing company. The logo design holds a trick which you can pick with a little more care. Both the up and downside of the logo read the same. This design conveys that the company adopts an innovative approach for designing clothing.

New Man

83. LG

LG is a renowned global brand. Its logo has the letters L and G created in such a way that they together make a happy customer’s face.


84. Unilever

Unilever is a global brand that makes many dozens of products. It’s business symbol is one of the great logos with hidden meanings. The logo showcases the core products it makes in a fun way in the letter U.


So, these are the clever logo examples that we can list out easily for their unique design and hidden signals for the target audience. If you want to have such fantastic logos for your business, let Designhill, a leading marketplace do the job for you. At this site, you have quick access to dozens of new logo ideas at the right price.

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Wrapping Up

Logos with hidden meanings are mostly aesthetically great business symbols that we all like to give a second look. Mostly, such a logo has some figure hidden in white space which the viewer can find a little later. These logo examples are known for their great design work when it comes to having some hidden meaning.

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Hi! I am professional Logo designer and an aspiring blogger. An expert on various tools Like Adobe Photoshop, Illustrator and Coral Draw, I have successfully designed several application interfaces, android apps, logo designs, business card designs, letterhead designs, envelop designs, flyer designs, brochure designs and web banners. Twitter



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