Last updated on September 21st, 2020
Email marketing has been around for many years. It is still the result-oriented tactic for businesses across the spectrum. However, only a few years back, experts had pronounced it dead as they thought it inefficient to drive traffic. But this tactic resurfaced and email marketing software has further made its use a lot easier and less time-consuming.
Marketers have restored their faith in email marketing. They particularly find it useful to send personalized messages to their target audience. Most experts say that when it comes to strengthening relations with customers, the marketing has an edge over social media platforms and search engines.
One of the reasons for email marketing making a comeback is that it is easier to handle. All you need is an extensive list of email addresses to drive more traffic. Then, there is a host of email marketing software that makes the entire process a lot smoother by reducing most of the manual work.
In this blog, we will discuss major email marketing software. But before that, know how you should pick the right software.
Tips To Choose The Best Email Marketing Software
Although most email marketing software is more or less the same, still not all of them are equally useful to your individual needs. They all have some different basic features of their own that make them stand out.
So, when picking one such service, you need to ensure that these basics are in place.
● It should have email template designs that are ready-made and built within software. You can customize them to meet your specific marketing requirements.
● Ideal software for marketing allows for audience-segmentation so that you can send emails to target customers. So, make sure that the software has this feature.
● You should check whether the software can automatically scale up your email marketing needs without any need for consistent monitoring.
● During your marketing campaign, you must keep an eye over the results. Therefore, the marketing service should give you a detailed analysis of your performance of the campaign.
● Make sure that the email marketing services you pick can handle any huge volume of emails. So, for instance, if you want to send thousands of emails to over two hundred thousand subscribers, choose the service which can handle it.
● The cost factor also counts. It would be within your budget for a small budget.
● Make sure that the software complies with all the security policies (GDPR, CAN-SPAM, etc.) as well as email authentication methods (DKIM, SPF, DMARC records). It is critical for the domain reputation and for your emails to avoid spam folders.
Fortunately, many email marketing software allow you to test their features for a month or so for free. That gives you ample time to test and find out which one is the right choice to handle your emailing requirements efficiently.
Another important thing to note here is that your emails must carry your company’s logo. Therefore, make sure that you design a logo that is unique, simple, and memorable so that it makes an impression on the recipients of your message.
Here Is A List Of 10 Software That Serve The Purpose Perfectly
Omnisend is ideal for ensuring useful automated email campaigns. Although it is expensive for small businesses, it is worth trying to drive customers. One of the key advantages is that you can quickly build your email sequence on other platforms without going through many steps manually. The users find Omnisend integration seamless. It allows for pop-ups, landing pages, and dynamic sign-up boxes, which are a great help in building a long email list. It is also helpful in grabbing new deals.
Omnisend email marketing software lets you post up to 15, 000 emails free per month. You can run a free trial of the service for free for its Standard and Pro versions. Go for Standard version if your limit is up to 5,000 subscribers and 60,000 emails a month. If you need to send unlimited emails to 9,000 subscribers, then choose Pro. In case you want to send unlimited emails to unlimited subscribers with single sign-on, then opt for higher version Enterprise, which is expensive at a flat $2000 per month.
Rare.io is an ideal email marketing software for merchants who want to get maximum sales possible from their limited emailing list. Its services can be synchronised with e-commerce platforms so that you can automatically get recommendation about the best products. It will also let you know when your customers are likely to buy those products. This software is best when it comes to sending personalised emails and you want product recommendations. You do not have to make research on what users are likely to buy.
As far as cost is concerned, a free version of Rare.io is available for a limited period. When you upgrade, you can opt for Pro, which starts at $39 per month with 10,000 contacts and some automated campaigns. You can also opt for Exec plan that is scalable with sending unlimited emails and a committed accountant manager. The starting price is $79 per month.
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Conversio is one of the best email marketing platforms to engage customers and win their loyalty, which is so crucial for driving more sales. You get features for powerful segmentation when you want to cross-sell and upsell. In addition to that, the email marketing software allows your customers to review your products along with their photos. You are also able to follow-up emails automatically and get customer feedback requests.
The price plans are a bit different from other such email marketing services. This is amongst those email marketing platforms that charge fees based on contacts. If you are looking for the inclusion of all the features in every pricing plan, then this is your ideal choice. The plans start at $ 20 per month and get up to 500 contacts. The highest price package will cost you $850 per month and you can send emails to up to 250,000 contacts. You can also use the service for a free 30-day trial.
SmartMall is a great choice as useful email marketing software with the emphasis being on personalising the message . This platform can help you drive sales since the personal messages are based on customers’ purchase history. Their browsing behaviour is also taken into account. These measures boost the results. This is the reason that experts say that email marketing outperforms social media pages. This service is particularly aimed at those merchants who wish to do the marketing using mobile devices. You get a customized mobile view of your performance.
The Basic plan starts from $29 per month and you can use this for 5,000 subscribers. But there is a cap of 12 monthly emails per subscriber. The Advanced package starts at $99 per month. It includes advanced features and lets you send unlimited emails. You can also upgrade to the Enterprise pricing package for $1,999 per month to get the entire gamut of features and platinum support, which is a dedicated account manager.
05. Constant Contact
Constant Contact is an ideal email marketing software for merchants who send newsletter-type email campaigns. So, avoid this platform if looking for revenue-generating marketing software. It is good software when it comes to communicating with other e-commerce platforms. But many complain that it is not loaded with revenue-tracking features.
Price plans vary from $20 per month to $ 335 per month. But you will not get email marketing automation. When you opt for upgraded plans, you need to pay $45 per month to email up to 500 subscribers. You can also opt for $ 335 per month plan that allows you to send emails up to 50,000 subscribers. This plan includes subject-line testing, coupons, and automation. You also get a 60-day free trial.
Remarkety is the choice for those marketers who want to launch their email marketing campaign in a quick time. It offers email templates that enable you to start your campaign right away. There are also pre-built campaigns especially for dealing with cart abandonment and reactivation. You also have access to product recommendations by AI, its reporting features and dashboard.
When it comes to choosing pricing plans, a basic package comes at $25 per month. With this package, you can send emails to up to 500 subscribers. Higher packages range from $100 to $300 per month with emails sent to up to 3,000 to 20,000 subscribers. Those whose requirements are even greater, they can opt for $800 per month plan for up to 100, 000 subscribers and you can send 1.2 million emails.
Emma is more useful for agencies and consultants that need to manage multiple accounts. It has an extensive reporting dashboard as well as mailing score metric. These features allow you to take a look at your performance of the campaign. It is perhaps the only email marketing software that gives you multi-user sign.
This platform also offers you a mobile app that allows you to check your marketing performance on the move. On the pricing front, its Pro package starts at $89 per month and lets you have 10,000 contacts. The +Plus package starts at $159 per month while Emma HQ starts at $229 per month. It has an activity dashboard and tiered account structure.
Those merchants who need the best email marketing software to start a full-fledged email marketing campaign. This marketing service is specially created for e-commerce. One of the key features of Klaviyo is that you get a strong segmentation tool, which allows draws data from your store. It then fetches your emailing list automatically from the store and segments it.
You can have this platform free for up to 250 subscribers and send 500 emails. Once you have used the free quota, you will be asked to upgrade to paid plans. For small business owners and startups, they can start at $25 per month. You can send emails up to 300 subscribers. Then, the cost increases as you scale up your email list size.
09. Campaign Monitor
Campaign Monitor is a simple email marketing software that you can handle with ease. It has all-around features which will add value to your campaign. This platform comes with a drag-and-drop editor which allows for quick setting of things when using an email template to design your marketing.
The service is also a great choice when your emphasis is more on transactional emails. These emails are your message that is triggered after a consumer makes a purchase. So, it will add more value to your email campaign design.
When building relationships with your customers, never forget to communicate with them at every buying step they take. For example, when they have placed an order with your site, send them order confirmation emails. Such measures help your customers build trust in your business.
Talking about the price packages, this service is available to you at $9 per month to start with the Basic price. At this price, you can send 2,500 emails to up to 500 subscribers. The Unlimited packaging starts $ 29 per month and you can send unlimited emails to 500 subscribers, unlimited inbox previews, advanced email marketing automation, and priority customer support.
For those whose marketing needs are even higher, they can opt for the Premier package. It starts at $149 per month and allows you unlimited emails for up to 500 subscribers with all the advanced features such as link tracking, premier email support, and pre-built engagement segment.
SendInBlue is particularly useful for those businesses which run on a tight budget. For them, it comes with a free plan. But it is a strong email marketing software solution. You can use this platform for both email and SMS campaign. It also allows you to send transaction-based emails. Those businesses that need to send out tons of emails should prefer to SendInBlue. Because pricing is based on email volume, small businesses can afford this service.
The price plans are not based on the number of contacts and rather on the number of emails you sent. You also access typical features such as campaign reporting, email layout optimization, and list management. Additionally, you get a variety of third-party integrations. For small businesses, SendInBlue is useful to gradually build a trustworthy brand identity with email messages.
This email marketing software offers a limited free plan allowing you to send up to 300 emails per day to an unlimited number of contacts. The upgraded plans are Lite plan and Essential plan, which charge 19 Euros and 29 Euros and let you send 40,000 emails and 60,000 emails respectively. You can also choose the Premium plan for 49 to 129 Euros per month with no daily email sending limit. It comes with all the advanced automation features and an unlimited number of contacts.
These are amongst the key email marketing software that you should give a try. Then, select which one of them is really helpful considering your requirements and budget. But ascertain that your web page design of e-commerce site is user-friendly and easily navigable. That is important to retain the visitor on the page.
But make sure that your email design looks great. It should be simple and unique so that potential customers get your message quickly in a few seconds.
You can outsource the design work to Designhill, a leading marketplace known for its affordable but unique design solutions for small to medium businesses. You get your winning designs such as logos, brochures, business cards, and designing your email from this site in a hassle-free way.
To Sum Up…
Many email marketing software is available to the marketers and many more emerge daily on the scene. But which one of them is best suited to your specific marketing requirements and budget is a matter of research. You should look for a solution that gives you access to advanced emailing features and helps in customer engagements to drive more sales from your e-commerce store.