Last updated on October 11th, 2021
Fashion is what you buy but style defines you. People love to wear new styles of clothes, footwear and all kinds of accessories. Fashion brands of all scales make people look trendy and updated when it comes to wearing clothes and other things. And, talking about logos, a fashion logo expresses its brand’s authority over the fashion industry and builds trust. In this blog, we’ve shared the list of fashion logo ideas ranging from the use of classic elements to modern font styles.
When you are ‘fashionable’, it usually means that you sync with the current fashion trends. This implies that when wearing clothes or shoes and accessories, you watch out for the latest trends.
Having said that, it must also be admitted that trends do not last long. They come and stay for a few years, and then fade away gradually, making way for some emerging trends. This is evident from the fact that people do not dress themselves the way they used to do 10 years ago or so. That is true also for graphic design trends.
At the time of designing a logo, dependence on the trends of the day is not advisable. Here, note that businesses want to create visuals that their customers can identify with. After all, people build some emotional connection with logos that they have been seeing for years on products, etc. Therefore, companies want timeless logo designs.
Key Characteristics Of Fashion Logos
In the fashion world, many global houses boast of their fashion logos that stood the test of time. Such fashion logos have two common characteristics. They all are simple and unique designs. This helps their businesses stand out from the crowd.
Those symbols have even become part of modern-day fashion cultures. Their designs are more or less remained the same for many decades. As a net result, we associate high quality, trust, value, and a brand image with a fashion logo.
You may also be looking for a unique fashion logo for your fashion startup. But you do not have to spend money on a designer’s fee and time. Instead, you can use a logo maker tool to design your logo all by yourself.
Such an online logo maker works on a drag-and-drop basis. You need to drag color, fonts, symbols, etc elements of your choice and drop them into the set design template. Then edit them with some tools to customize your logo.
Also, an online logo generator can give you new logo ideas that you can use then to create your own logo for the startup.
So, for your inspiration, we give you a list of well-known logos from the fashion world.
Here Are The Top Fashion Logo Ideas That Will Never Go Out Of Fashion
01. Hugo Boss
Hugo Boss logo is surely one of the most admired and recognized fashion logos in the world. This logo gains its dominating personality from its formal serif typeface.
Since the company’s name is Boss, the designer used a formal lettering style that is typically used by government institutions. The customized logotype in black and white conveys integrity, elegance, and that the fashion house dominates the industry.
Chanel, a well-known French fashion house, is famous for its ready-to-wear apparel and accessories. Its fashion logo has two interlocked ‘C’s that stand for the company name Coco Chanel.
The interlocked Cs dominate the logo while the company name is underneath. The typeface is sans serif, which conveys a message of an informal fashion environment.
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03. Alexander McQueen
Alexander McQueen, a British luxury fashion brand, is one of the great logo design ideas. The designer set it in Times New Roman, the typeface known for its formal style and legibility.
You can notice that the designer very cleverly inserted the ‘c’ into the ‘Q’ to make it look like a seed, indicating the fashion brand’s future growth. This feature helps it stand out amongst impressive clothing brand logos.
Ray-Ban is a globally established sunglasses and eyeglasses brand. Its logotype is in a classic handwritten style of letters, conveying that the brand is about casual sunglasses, reflecting a laid-back lifestyle. The classic letter style makes this stand out amongst fashion logos.
Nike is in making fashionable footwear, apparel, accessories, and equipment. The company’s “Swoosh” logo is a symbol and it conveys the company’s brand message of quality and trust. This is one of the iconic fashion logos that is admired for its unique design.
An Italian jewelry and luxury goods brand, Bvlgari, produces watches, jewelry, fragrances, and accessories. The logo is in Latin alphabets and has a classic touch.
Hollister is an American lifestyle brand for casual wear with the first shop established in summer 2000 in Ohio. It has a seagull logo, which has remained almost the same since its inception.
The clothing brand logos such as this use minimalistic design principles. Its typeface is a minimalistic sans-serif typeface for the Hollister inscription but the word California is designed in a serif font, making it one of the legendary fashion logos.
When you design a logo, pick some symbolic images, which is a surefire way to give a logo a unique look and feel. But choose a symbol that best suits to your fashion business.
A British international brand SuperGroup owns the Superdry clothing label. Its logo is amongst the unique fashion logos as it has the Japanese characters that read “kyokudo kanso (shinasai),” loosely translated as ‘maximum dry’. The letters in Japanese make this apparel logo stand out from other brands.
Levi Strauss & Co. is a global American clothing company, known for its Levi’s brand of jeans. The ‘batwing’ logo of the company has a bright hue of red for great visibility and also to evoke passion. It uses a legible sans-serif font, which the company has retained.
10. Ted Baker
Ted Baker is a British brand known for its stylish menswear, womenswear, and accessories with a quirky fashion. A key feature of its logo is that the letters are placed at a distance from each other, which helps it stand out. Black is a color for power and authority, indicating that the brand dominates its niche. A distinct use of formal typeface helps this logo become one of the iconic fashion logos.
Zara is a Spanish brand having its clothing stores across the globe. Recognized as amongst the great fashion logos, the Zara logo is a minimalistic black-and-white color palette. The capital letters stand for the authority of the brand in the fashion world.
12. Abercrombie & Fitch
Abercrombie & Fitch, an American company that manufactures luxury casual clothes for rich and successful young people, has a symbol logo. It has the moose, a forest animal as a symbol of pride, strength, confidence, and grace.
The company makes excursion goods that include tents and shotguns. The moose symbol expresses the brand personality. Such symbol based clothing brand logos make a lasting impact on the audience.
Burberry Group is known for its high-end clothes, cosmetics, perfumes, and accessories. The British company has a logo that depicts the equestrian carrying a shield, symbolizing knightly grace, honor, pride, nobleness, protection, and determination. Being amid outstanding fashion logos, it expresses power, elegance, and durability with ease.
14. Calvin Klein
Calvin Klein is a global fashion label from the US. One of the well-known fashion logos, CK’s logo is an example of minimalistic design and it has more or less remained unchanged since its inception in the early 1970s.
The logo is an acronym for the full name of the company. The black version of the logo is common while the white version appears on sportswear and the gray one on regular clothes. The colors express purity, perseverance, grace, and elegance.
The Cartier logo is one of the most recognized fashion logos that convey elegance, grandeur, and luxury. This iconic typographical logo has become a symbol of luxury and a fashion statement.
The black color represents prestige, elegance, and excellence, while the white background is for dignity and purity. An italic and handwritten typeface gives the logo its distinct look amongst fashion brand logos.
The House of Gucci known as ‘Gucci’ produces leather goods of very high quality. It is a globally recognized fashion brand. The logo has two interlocking ‘G’s, which are designed in an aesthetical way to convey the luxury and style of the brand.
Prada is a global Italian fashion brand known for its stylish shoes, handbags, luggage, hats, and leather accessories. In its logo, you can notice jewelry shaped like a necklace with a crown. The company’s name gets a prominent center place in the design.
Fendi is an Italian fashion house producing apparel, wallets, handbags, sunglasses, and perfumes. Its logo has two ‘F’s- one upright and another one upside down.
The font used for the design is Helvetica, symbolizing supremacy and elegance. It surely is one of those fashion logos that use letters to stand out.
Coach is a luxury brand based in New York. It has one of the best fashion logos in the leather industry. The logo features a horse and carriage, symbolizing royalty, social status, and royalty.
The GAP logo is most certainly finds a place in any list of great fashion logos. It has the letters designed at a gap from each other, expressing the company name. It uses a customized typeface and uses a serif font with a thickness.
Black and white color schemes are conventionally adopted in most famous logos to show a brand’s strength and authority, as is the case with this logo.
When you design your own logo, pay attention to the personality of the fonts you want to use. Ensure that the fonts convey your brand image and message. So, pick them carefully, considering your brand.
Hermès International S.A. is a fashion house selling ready-to-wear, jewelry, leather, accessories, and perfumes. Its logo has a design of a horse-drawn carriage, which also goes back to the days when the company used to manufacture horse saddlery. The brand has its French version of its name in the logo to show the country of its origin.
Lacoste is a high-end clothing brand founded by a tennis star René Lacoste. It started as a T-shirt manufacturer and now makes a diverse range of apparel and footwear, leather products, watches, and glasses.
The Lacoste garments logo uses a slightly rounded customized typeface. The crocodile is in green with the dots in white and the mouth in red. This unique logo is undoubtedly amongst the iconic fashion logos in the world.
23. Louis Vuitton
The “L” and “V” characters in the Louis Vuitton are interlocked in a style and still, they are legible. The company name also appears in the monogram logo.
Its identity essentially is based on the choice of a legible serif font. This is an example of the classic elegance and simplicity of a logo due to the use of black and white colors.
Pandora is amidst the famous global jewelry businesses. The Danish company’s logo is a simple design that conveys its brand message of luxury, class, and trust effectively.
The logo becomes memorable because of the specially designed letter ‘O’, which has a crown over it. This feature makes the logo stand out.
25. Ralph Lauren
The Ralph Lauren logotype has an image of a polo player on a horse, holding the club in the pose of playing a stroke. The company name is in a customized Roman-style serif font, which has thick and thin strokes in the garments logo.
This is because the brand wants to project an image of a company that respects traditions. Black is the core color, emphasizing elegance, authority, and power.
26. Tommy Hilfiger
Tommy Hilfiger is in the shape of ‘H’, which stands for Hilfiger. The company runs the apparel and accessories business and has a presence across the globe. The logo appears a little narrower type in new versions but the elements remain the same.
The company used the color scheme of the US flag, reflecting the American heritage of the brand. In the current version, the letters are in blue while in white in the first version.
The Versace logo is easily one of the iconic fashion logos contributing a lot toward projecting a great brand image. The company sells clothing and accessories. Its logo is simplistic, having no specific color scheme.
Because the logo has an ancient Greek design, the company wishes to convey that its clothing line is timeless and classic.
28. River Island
River Island is a well-known UK fashion brand with more than 350 stores in the country and many others abroad. Its logo is in the stylized title font in black and is an excellent example of minimalistic design with excessive elements.
Celine is a French luxury brand that has had a global presence since the Second World War. the company created a custom typeface, especially for its logo. The wordmark logo is in black serif and uppercase.
30. Aldo Brue
Aldo Brude is an Italian fashion brand that manufactures footwear, bags, belts, and jackets. The logotype is modern and has inspirational shapes. It is also a highly legible font with a slight handwriting effect. This is a sleek wordmark having an elliptical emblem.
Kookai is a Paris-based women’s fashion label established in 1983 by Jean-Lou Tepper, Jacques Nataf, and Philippe de Hesdin. The Kookai logo is a simple logotype that uses a customized typeface.
A reason for this clothing logo standing out is that the last letter ‘I’ has two dots over it, making the design memorable.
32. Marc Jacobs
Marck Jacobs is a famous American fashion designer known more for his immense contribution to the fashion world. He won the Women’s Designer of the Year award from the Council of Fashion Designers of America. His logo is a great example of simplicity with only the beautifully designed typeface giving it a distinctive look.
At first look, such logos seem to be easy to create. But the fact is that they need services of a professional graphic designer, who knows which fonts and colors will best convey a message.
Mimco is a Melbourne-based fashion house that designs bags, jewelry, shoes, and accessories for women. A unique feature of its logo is that it has an inverted ‘i’ that stands for something new and creative, which is so important in fashion designing. The letters are big and bold in black, evoking the authority and strength of the brand.
Guess is a global American clothing brand that manufactures high-quality clothes and fashion accessories such as jewelry, handbags, watches, and perfumes.
A key feature of its logo is that it is in a triangular shape that becomes instantly visible due to the red color. This prompts us to list it as one of the memorable fashion logos.
A question mark inside of the logo stands for the company’s name Guess. The colors black, red, and white evoke the emotions of authority, purity, and passion that we associate with fashion.
35. Peter Alexander
Peter Alexander is a well-known Australian fashion designer. The label is famous for its unique sleepwear such as pajamas, loungewear, and giftware. Since the target audience is mainly females, its clothing logo is in pink. The typeface is sans-serif and sleek, reflecting women’s slim bodies.
36. Oscar De La Renta
Oscar De La Renta was the Dominican designer who once dressed Jacqueline Kennedy. He built up his brand and worked for high-end fashion brands like Lanvin and Balmain. He loved to combine old craftsmanship with modern fashion. So, it is no surprise that his fashion brand logo was a simple calligraphy signature.
37. Christian Louboutin
Christian Louboutin is the creator of high heels and red soles. Therefore, his brand’s logo also is in the shape of a high heel. The logo has his first name added at the top, and the rest of the brand name is in a handwritten style. The letter L of the surname makes the high heel shape.
A streetwear fashion brand, Stussy represents adopts hop and skateboarding cultures. Its brand logo is also in handwriting style, though it looks messy, and the logo appears on sneakers, t-shirts, and hoodies.
Givenchy is a French luxury fashion brand that is also in perfume making. The brand’s logo is in the shape of a square, which comprises four ‘’G’’ s and has been its identity since 1952. Later on, the logo had the brand name GIVENCHY underneath the square shape in sans serif.
40. Brunello Cucinelli
Brunello Cucinelli, an Italian fashion wear brand, sells men’s and women’s wear and accessories. The brand conveys its message through a conventional logo representing a town Solomeo, with which the designer is emotionally attached. There is the Gryphon tower in the logo which is the symbol of perfection and power in Greek mythology.
41. Giuseppe Zanotti
Giuseppe Zanotti, a footwear designer from Italy and is known for cool and unapologetic shoes. Its logo is in bold handwriting style and looks a bit unconventional. But there is the full brand name also underneath the signature.
42. The Vampire’s Wife
The Vampire’s Wife is a brand that the designer Susie Cave started and turned it into a global phenomenon. This brand is known for modest clothes with feminine values and great details.
The logo is in the form of a crest with a lot of fine floral work, and it also has a two-headed eagle. In this way, the brand takes inspiration from mythology and expresses the message of trust.
The world-renowned streetwear brand Supreme is known for coming up with a new collection regularly. Kids and young people are fans of the brand’s clothing and passionately look for the latest releases. That is why its logo is in red with a white wordmark, and it spells out authority.
H&M is an affordable clothing brand, and its logo is the initial of the brand name, which is Hennes and Mauritz. Their logo is bright red with a handwritten texture, making the logo and brand stand out.
Swatch makes fashionable watches. Its logo has a Swiss flag, which gives it an identity, and the name itself speaks about where the brand comes from.
A Spanish fashion brand, Desigual, is known for its colorful clothing designs for young people. To stand out, the brand created a strange-looking logo, and it presented the logo in the mirrored letters and added a big dot in the end.
Tissot is a fashionable and luxurious watches brand from Switzerland. The company’s logo has its initial letter and the Swiss flag and then the full name underneath. This combination of a wordmark, symbol, and letter mark gives the logo a distinctive look.
48. The North Face
The North Face is an outdoor clothing brand inspired by mountaineers. Its logo is a ‘Half Dome’ peak taken from the Yosemite National Park. The logo is in quarter circles, which represent the Half Dome. It also has a complete brand name in the Helvetica Bold typeface.
49. Quiksilver and Roxy
Quicksilver is a brand particularly famous amongst sportspeople and surfers. This Australian brand, therefore, features a cresting ocean wave and a snow-capped mountain. The inspiration behind the logo is ‘’The Wave of Kanagawa’’ which is a renowned Japanese woodcut.
When they launched a new sportswear brand Roxy, they simply mirrored the Quiksilver logo to give it a heart shape.
The Swiss luxury watchmaker Rolex logo has a five-pointed golden crown, representing the brand’s slogan, ‘’A Crown for Every Achievement’’. Then, there is the company’s full name under the crown.
While the crown is in the golden color that stands for excellence in watchmaking, the company’s name is in green, the color of prosperity.
Valentino is a fashion brand with a pictogram with a wordmark logo. The logo has the letter V enclosed inside of an elliptical shape. Underneath it, there is the company’s full name in an elegant serif font.
52. Jimmy Choo
Jimmy Choo makes British luxury shoes. Its logo is a unique monogram with a custom typeface of the company. The initials J and C entangle with each other, which indicates a movement in the logo. Also, the company name is part of the logo.
53. Victoria’s Secret
The logo of the high-fashion brand Victoria’s Secret is an emblem with playful elements. This wordmark and emblem combination has the letter S wrapped around the letter V, making the logo unique.
54. Thomas Pink
Thomas Pink is a British shirt maker and has a global presence in its fashion shirts. Its logo is a typical example of how you can make a logo appear unique by doing something insignificant to the design. Here, the Pink logo stands out just by shading the company’s name with lines.
This logo is entirely in the simple text but while the company name is broad sans serif fonts to show the authority of the brand, the address is in smaller fonts of capital letters. The pink color used in the logo is because of the company name.
55. Salvatore Ferragamo
Salvatore Ferragamo logo comes with a signature style but with an elegant cursive typeface. The logo is based on the designer’s signature and used in the red and white alternative.
56. Miu Miu
Miu Miu fashion logo is in thick and rounded lower case letters that give the brand a provocative visual identity. This is a unique logo due to the breaking of the thick letters in a whimsical manner.
Chopard, the Swiss and jewelry manufacturer brand has an elegant fashion logo with a classical and elegant look. The extra swooshes and hoops in the letters C and h make this logo stand out.
Champion is an American athletic wear brand. The brand’s fashion logo looks unique due to the iconic C in red and black colors. The company name is in the custom cursive typeface.
Cacharel has a unique wordmark in serifs that stands out. The Persian women’s clothing and perfume brand uses a Didone font in the fashion logo. Due to the font style, there emerges a contrast between thin and thick lines.
The converse is a world-renowned brand of Chuck Taylor All-Star retro shoes. The brand targets hip subcultures, all-rock lovers, and skaters. After redesigning its fashion logo in 2017, it now has a star and a chevron that its shoes regularly display.
Arje, a renowned luxury online fashion store, boasts of a unique minimalistic fashion logo. It has incomplete letters that make the logo modern and stand out.
Christian Dior SE logo stands out due to its big D in the company name. The French luxury fashion house is undoubtedly unique because it is a short company name and the first letter is overwhelmingly big.
63. Dolce & Gabbana
Dolce & Gabbana logo is another example of how traditional elements can express a brand’s story and message to the target audience. The Italian luxury fashion house has a fashion logo with Christian symbols in an elegant retro style that people relate to very well.
Dansko makes comfort footwear, casual shoes, sandals, boots, and dresses. The company’s fashion logo stands out because of its all red color and the flowing strips at the top. The box-shaped letters also give the logo a unique look.
65. Giorgio Armani
Giorgio Armani designs and manufactures haute culture, shoes, leather goods, watches, accessories, home interiors, cosmetics, and eyewear. Its fashion logo comprises an eagle which symbolizes the brand’s dominance, excellence, feat, and great quality.
66. Yves Saint Laurent
A French luxury iconoclastic fashion house, Yves Saint Laurent has a simple fashion logo in sans serif all capital letters. But the city name Paris is in serifs that symbolize the city’s authority and trust in the fashion world.
Chloe is a French fashion house known for its bags, accessories, small leather goods, ready-to-wear, and perfumes. The fashion logo of the company spells out authority as it is a black wordmark serif typeface. The design is straightforward, simple, and clean, though it is just the company name.
Bershka is a Spanish clothing retailer company, well known for its new fashion concepts for young people. Its wordmark is a nice clean design that speaks well for the company. The sans serif typeface expresses the friendly approach of the company toward its audience.
The Italian luxury products maker Etro is a global fashion brand. Its fashion logo comprises an elegant winged horse, which indicates the brand’s free spirit. Underneath the winged horse, there is the company name in a flattened minimalist sans serif font.
Uniqlo Co., Ltd. clothing fashion designer, manufacturer, and retailer but got registered as “uni-clo’’. So, its fashion logo has the abbreviated form of the company name. At the same time, the logo designer got inspiration from a Japanese red seal that is the symbol of quality.
71. Under Armour
Under Armour, Inc. is a popular American sports equipment company that makes casual clothing and footwear. The brand’s fashion logo design is unique because it has the initial letters of the company name U and A entangled with each other.
So, that makes the logo recognizable and appealing as well. The logo uses a specially customized typeface that has sharp points and edges.
These are the major logos from the fashion industry. You can have a look at them for inspiration when as a designer or business owner you are looking for outstanding fashion logos.
If you need a logo that stands out in many ways as a fashion startup, think of outsourcing it to Designhill. This is a leading platform with hundreds of professional designers who will work on your design project. You can get a number of new design ideas from the site.
You can also create your own fashion logo using Designhill Logo Maker in a few easy steps. The software comes with a huge library of logo icons, symbols, colors, and fonts. Pick your design elements to customize them as per your design requirements and create the logo in minutes for free.
A fashion logo is a unique business symbol that speaks about the authority and authenticity of its brand has in its niche market. These global fashion brand logos are inspirational pieces due to the clever use of design elements.