Last updated on May 9th, 2019
There is no doubt that an impressive logo design holds significance for any business including a fashion house. A tough competition in a niche market compels the fashion industry to create brands, with which people can associate values and image. One of the components that helps build a desirable image of fashion businesses is their fashion logos. These visuals are responsible for making the brands recognizable.
When you are ‘fashionable’, it usually means that you sync with the current trends. This implies that when wearing clothes or shoes and accessories, you watch out for the latest trends.
Having said that, it must also be admitted that trends do not last long. They come and stay for a few years, and then fade away gradually, making way for some emerging trends. This is evident from the fact that people do not dress themselves the way they used to do 10 years ago or so. That is true also for graphic design trends.
At the time of designing a logo, dependence on the trends of the day is not advisable. Here, note that businesses want to create visuals that their customers can identify with. After all, people build some emotional connection with logos that they have been seeing for years on products, etc. Therefore, companies want timeless logo designs.
Key Characteristics Of Fashion Logos
In the fashion world, many global houses boast of their fashion logos that stood the test of time. Such fashion logos have two common characteristics. They all are simple and unique designs. This helps their businesses stand out from the crowd.
Those symbols have even become part of modern-day fashion cultures. Their designs are more or less remained the same for many decades. As a net result, we associate high quality, trust, value, and a brand image with a fashion logo.
So, for your inspiration, we give you the list of well-known logos from the fashion world.
Here Are The Top Fashion Logo Ideas That Will Never Go Out Of Fashion
01. Hugo Boss
Hugo Boss logo is surely one of the most admired and recognized fashion logos in the world. This logo gains its dominating personality from its formal serif typeface. Since the company’s name is Boss, the designer used a formal lettering style that is typically used by govt institutions. The customized logotype in black and white conveys integrity, elegance,, and that the fashion house dominates the industry.
Chanel, a well-known French fashion house, is famous for it’s ready to wear apparel and accessories. Its fashion logo has two interlocked ‘C’s that stand for the company name Coco Chanel. The interlocked Cs dominate the logo while the company name is underneath. The typeface is sans serif which conveys a message of informal fashion environment.
03. Alexander McQueen
Alexander McQueen, a British luxury fashion Brand, is one of the great logo design ideas. The designer set it in Times New Roman, which is the typeface known for its formal style and legibility. You can notice that the designer very cleverly inserted the ‘c’ into the ‘Q’ to make it look like a seed, indicating to the future growth of the fashion brand. This feature helps it stand out amongst impressive clothing brand logos.
Ray-Ban is a globally established sunglasses and eyeglasses brand. Its logotype is in a classic handwritten style of letters, conveying that the brand is about casual sunglasses, reflecting a laid-back lifestyle. The classic letter style makes this stand out amongst fashion logos.
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Nike is in making fashionable footwear, apparel, accessories, and equipment. The company’s “Swoosh” logo is a symbol and it conveys the company’s brand message of quality and trust. This is one of the iconic fashion logos that is admired for its unique design.
An Italian jewelry and luxury goods brand, Bvlgari that produces watches, jewelry, fragrances, and accessories. The logo is in the Latin alphabets and has a classic touch.
Hollister is an American lifestyle brand for casual wear with the first shop established in summer 2000 in Ohio. It has a seagull logo, which has remained almost the same since its inception. The clothing brand logos such as this use minimalistic design principles. Its typeface is a minimalistic sans-serif typeface for the Hollister inscription but the word California is designed in a serif font, making it one of the legendary fashion logos.
When you design a logo, pick some symbolic images, which is a surefire way to give a logo a unique look and feel. But choose a symbol that best suits to your fashion business.
A British international brand SuperGroup owns the Superdry clothing label. Its logo is amongst the unique fashion logos as it has the Japanese characters that read “kyokudo kanso (shinasai),” loosely translated as ‘maximum dry’. The letters in Japanese make this apparel logo stand out from other brands.
Levi Strauss & Co. is a global American clothing company, known for its Levi’s brand of jeans. The ‘batwing’ logo of the company has the bright hue of red for great visibility and also to evoke passion. It uses a legible sans-serif font, which the company has retained.
10. Ted Baker
Ted Baker is a British brand known for its stylish menswear, womenswear, and accessories with a quirky fashion. A key feature of its logo is that the letters are placed at a distance from each other, which helps it stand out. Black is a color for power and authority, indicating that the brand dominates its niche. A distinct use of formal typeface helps this logo become one amongst iconic fashion logos.
Zara is a Spanish brand having its clothing stores across the globe. Recognized as amongst the great fashion logos, Zara logo is a minimalistic black-and-white color palette. The capital letters stand for the authority of the brand in the fashion world.
12. Abercrombie & Fitch
Abercrombie & Fitch, an American company that manufactures luxury casual clothes for rich and successful young people, has a symbol logo. It has the moose, a forest animal as a symbol of pride, strength, confidence, and grace. The company makes excursion goods that include tents and shotguns. The moose symbol expresses the brand personality. Such symbol based clothing brand logos make a lasting impact on the audience.
Burberry Group is known for its high-end clothes, cosmetics, perfumes, and accessories. The British company has a logo that depicts the equestrian carrying a shield, symbolizing knightly grace, honor, pride, nobleness, protection, and determination. Being amid outstanding fashion logos, it expresses power, elegance, and durability with ease.
14. Calvin Klein
Calvin Klein is a global fashion label from the US. One of the well-known fashion logos, CK’s logo is an example of minimalistic design and it has more or less remained unchanged since its inception in the early 1970s. The logo is an acronym of the full name of the company. The black version of the logo is common while the white version appears on sportswear and gray one on regular clothes. The colors express purity, perseverance, grace, and elegance.
The Cartier logo is one of the most recognized fashion logos that convey elegance, grandeur, and luxury. This iconic typographical logo has become a symbol of luxury and a fashion statement. The black color represents prestige, elegance, and excellence while the white background is for dignity and purity. An italic and handwritten typeface gives the logo its distinct look amongst fashion brand logos.
The House of Gucci known as ‘Gucci’ produces leather goods of very high quality. It is a globally recognized fashion brand. The logo has two interlocking ‘G’s, which are designed in an aesthetical way to convey the luxury and style of the brand.
Prada is a global Italian fashion brand known for its stylish shoes, handbags, luggage, hats, and leather accessories. In its logo, you can notice jewelry shaped like a necklace with a crown. The company’s name gets a prominent center place in the design.
Fendi is an Italian fashion house producing apparels, wallets, handbags, sunglasses, and perfumes. Its logo has two ‘F’s- one upright and another one upside down. The font used for the design is Helvetica, symbolizing supremacy and elegance. It surely is one of those fashion logos that use letters to stand out.
Coach is a luxury brand based in New York. It has one of the best fashion logos in the leather industry. The logo features a horse and carriage, symbolizing royalty, social status, and royalty.
The Gap logo is most certainly finds a place in any list of great fashion logos. It has the letters designed at a gap from each other, expressing the company name. It uses a customized typeface and uses serif font with a thickness. Black and white color scheme are conventionally adopted in most famous logos to show a brand’s strength and authority as is the case with this logo as well.
When you design your own logo, pay attention to the personality of the fonts you want to use. Ensure that the fonts convey your brand image and message. So, pick them carefully considering your brand.
Hermès International S.A. is a fashion house selling ready-to-wear, jewelry, leather, accessories, and perfumes. Its logo has a design of a horse-drawn carriage, which also goes back to the days when the company used to manufacture horse saddlery. The brand has its French version of its name in the logo to show the country of its origin.
Lacoste is a high-end clothing brand, founded by a tennis star René Lacoste. It started as a T-shirt manufacturer and now makes a diverse range of apparels as well as footwear, leather products, watches, and glasses. The Lacoste garments logo uses a slightly rounded customized typeface. The crocodile is in green with the dots in white and the mouth in red. This unique logo is surely amongst the iconic fashion logos in the world.
23. Louis Vuitton
The “L” and “V” characters in the Louis Vuitton are interlocked in a style and still, they are legible. The company name also appears in the monogram logo. Its identity essentially is based on the choice of a legible serif font. This is an example of classic elegance and simplicity of a logo due to the use of black and white colors.
Pandora is amidst the famous global jewelry businesses. The Danish company’s logo is a simple design that conveys its brand message of luxury, class, and trust effectively. The logo becomes memorable because of the specially designed letter ‘O’, which has a crown over it. This feature makes the logo stand out.
25. Ralph Lauren
The Ralph Lauren logotype has an image of a polo player on a horse and he is holding the club in the pose of playing a stroke. There is the company name in a customized Roman style serif font, which has thick and thin strokes in the garments logo. This is because the brand wants to project an image of a company that respects traditions. Black is the core color, emphasizing the elegance, authority, and power.
26. Tommy Hilfiger
Tommy Hilfiger is in the shape of ‘H’, which stands for Hillfiger. The company runs the apparel and accessories business and has a presence across the globe. The logo appears a little narrower type in new versions but the elements remain the same.
The company used color scheme of the US flag, reflecting the American heritage of the brand. In the current version the letters are in blue while they were in white in the first version.
The Versace logo is easily one of the iconic fashion logos contributing a lot toward projecting a great brand image. The company sells clothing and accessories. Its logo is a simplistic having no specific color scheme. Because the logo has an ancient Greece design, the company wishes to convey that its clothing line is timeless and classic.
28. River Island
River Island is a well-known UK fashion brand with more than 350 stores in the country and many others abroad. Its logo is in the stylized title font in black and is an excellent example of minimalistic design with excessive elements.
Celine is a French luxury brand which has a global presence since the Second World War. the company created a custom typeface specially for its logo. The wordmark logo is in black serif and uppercase.
30. Aldo Brue
Aldo Brude is an Italian fashion brand that manufactures footwear, bags, belts, and jackets. The logotype is modern and has inspirational shapes. It is also a highly legible font with a slightly handwriting effect. This is a sleek wordmark having an elliptical emblem.
Kookai is a Paris based women’s fashion label established in 1983 by Jean-Lou Tepper, Jacques Nataf and Philippe de Hesdin. The Kookai logo is a simple logotype that uses customized typeface. A reason for this clothing logo standing out is that the last letter ‘I’ has two dots over it, making the design memorable.
32. Marc Jacobs
Marck Jacobs is the famous American fashion designer known more for his immense contribution to the fashion world. He won the Women’s Designer of the Year award from the Council of Fashion Designers of America. His logo is a great example of simplicity with only the beautifully designed typeface giving it a distinctive look.
At the first look, such logos seem to be easy to create. But the fact is that they need services of a professional graphic designer, who knows which fonts and colors will best convey a message.
Mimco is a Melbourne based fashion house that designs bags, jewelry, shoes, and accessories for women. A unique feature of its logo is that it has an inverted ‘i’ that stands for something new and creative, which is so important in fashion designing. The letters are big and bold in black, evoking the authority and strength of the brand.
Guess is a global American clothing brand that manufactures high quality clothes and fashion accessories such as jewelry, handbags, watches, and perfumes. A key feature of its logo is that it is in a triangular shape that becomes instantly visible due to the red color. This prompts us to list it as one of the memorable fashion logos. A question mark inside of the logo stands for the company’s name Guess. The colors black, red, and white evoke the emotions of authority, purity, and passion that we associate with fashion.
35. Peter Alexander
Peter Alexander is a well known Australian fashion designer. The label is famous for its unique sleepwear such as pajamas, loungewear, and giftware. Since the target audience is mainly females, its clothing logo is in pink. The typeface is sans-serif and sleek, reflecting women’s slim bodies.
These are the major logos from fashion industry. You can have a look at them for inspiration when as a designer or business owner you are looking for outstanding fashion logos.
If as a fashion startup you need a logo that stands out in many ways, think of outsourcing it to Designhill. This is a leading platform having hundreds of professional designers and many of them will work on your design project. You can get a number of new design ideas from the site.
To Sum Up…
Fashion changes with the time as it reflects the new generation’s aspirations and choices. However, global fashion brands do not redesign their fashion logos. Most of them retain their logos for decades because people build a cultural and emotional relation with them. These iconic logos from global companies are inspirational for their unique use of design elements.